Taking paternity leave can help marketers to find magic and create happier, more productive teams, says Unilever Men’s Care Brand Manager Riley Dunn, the latest guest on MAD//Fest’s partner podcast, Shiny New Object.
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Find out why Malaysia Airlines marketer Richard De Villa is raising a toast to Brewdog, meal kits and customer experience in our new Meet The Marketer series.
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Post-cookie strategy, community and collaborative innovation are keeping Permutive’s Elizabeth Brennan fighting fit for the challenges of 2021.
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MAD//Fest London will take place as an outdoor and virtual festival on 7-8 July. Find out more about our plans for the return of live events in this statement from MAD//Fest Co-founders Dan Brain and Ian Houghton.
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Partnership with OpenSponsorship will boost AxisStar's ability to broker influencer marketing partnerships between brands, athletes and entertainers.
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Zoopla CMO Gary Bramall speaks to Control v Exposed President Paul Frampton about why empathy and understanding have become crucial in the property platform's marketing campaigns during the pandemic.
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Dishoom Co-founder Shamil Thakrar, investor June Angelides MBE, technologist Luciana Cavalho and Amazon-challenger Bookshop CEO Andy Hunter are among the latest speakers to confirm for MAD//Anywhere on 10-11 March.
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The normalisation of online shopping is a huge opportunity for brands to gather valuable data but marketers should prioritise the activity that will yield the best results, says Wesley Boas, WW's Head of Consumer Products, the latest guest on MAD//Fest’s partner podcast, Shiny New Object.
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Pharma, beer and healthcare giants GSK, AB InBev and Walgreens have stepped up their search for new innovation by providing £20k MAD//Anywhere pitch briefs.
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MAD//Anywhere is set to be this spring's largest global gathering of brand marketers as yet more speakers join a stellar line-up.
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Combining music and technology provides brands with a powerful way of driving attention and emotion in advertising, explains Sam Crowther, A Million Ads' Executive Creative Director.
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Marrying UGC and AI is the next big thing in targeted marketing but brands must be wary of privacy concerns, says Danone Innovation Director Anirban Basu, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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