In his debut column Tony Miller, VP of Growth + Performance for WW, says that evolving communities should form the bedrock of all brands' marketing plans.
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On 5 July 2022 the excellent work of independent agencies will be celebrated like never before. The Independent Agency Award winners will be announced live on the hexagon stage at MAD//Fest 2022.
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In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Ricardo Rey, Head of Digital Consumer MAZ at AB InBev, on why using AI in A/B testing is better than spending money on advertising without pre-testing.
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MAD//Fest has signed up a roster of new columnists for 2022 including adland legend Vicki Maguire, KFC CMO Jack Hinchliffe, and newly appointed Time Out Media CEO, Mary Keane-Dawson.
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In 2022's first episode of MAD//Fest's partner podcast, Shiny New Object, Octopus Energy's Global Director of Product and Marketing seeks to strip marketing back and make advertising more straightforward.
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Intelligent Growth Solutions (ISG), the vertical farming business transforming the global agricultural sector, appoints PHA to amplify the benefits of the disruptive practices of this booming tech firm.
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Legendary DJ Norman Jay MBE will provide the soundtrack to MAD//Fest London this summer with an exclusive 2 hour set on 7 July at The Old Truman Brewery Car Park.
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In the first of MAD//Fest new series of weekly columnists, Adland legend Vicki Maguire finds reasons to be hopeful about 2022 and beyond.
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Former MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant.
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TAKUMI’s whitepaper highlights the changing attitudes to influencer marketing and the appetite from consumers to trust and engage in creator-led content.
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In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Jennifer Mohammed, The North Face's Go-to-Market Strategy Director, says that remote working has enabled brands to access a wider pool of talent and has also given them more autonomy
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In the last of MAD//Fest's series of festive interviews, Mince Pies + Marketing Predictions, Eileen Smith, Weleda's Global Brand Equity Head tells us what she wants in her Christmas stocking and gives her big predictions for the year ahead.
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