Caffè Nero Head of Marketing: Great Ideas Need To Be Given Oxygen
James Flett, Head of Marketing at Caffè Nero, explains the value in sharing radical ideas with your team, the power of counterintuition and the need for brand permanence.
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Glocalisation Has Transformed Music Streaming And The World Of Advertising Is Next
More and more local acts now top their local charts in their local language - contrary to what the theory of globalisation would have predicted. In his latest column for MAD//Insight, Will Page, former Chief Economist of Spotify, argues that the reason for this has big consequences for the world of advertising.
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Meta Product Marketing Lead: Diversity Drives Innovation
Thiago Gomes, Product Marketing Lead for EMEA at Meta, talks to Tom Ollerton about why diversity drives creativity and innovation, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Wickes Launches MAD//Fest Start-Up Pilot Pitch To Attract Younger Customers
Home improvement retailer and garden centre giant Wickes is looking to position itself as the retailer of choice, (online and instore), for younger, less experienced DIY’ers, after launching a pilot pitch at MAD//Fest London on 4-6 July at The Old Truman Brewery.
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L’Oréal Garnier Creates Instagram AR Filter For New Product Launch
Garnier has announced its first ever AR filter, inviting consumers to explore the new ‘Vitaverse’ with launch of #GarnierVitC influencer campaign.
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Media Investment Activism: Doing No Harm Is Not Enough - We Need To Be A Force For Good
Whilst safety is important, we should place the same value on identifying content that isn’t just brand-safe but actually reflects the inclusive and diverse narratives and people of our vibrant society, argues Hannah Mirza, founder of The Responsible Marketing Agency.
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Samsung Marketing + Omnichannel Director: Revealing An Inherent Truth Can Surprise, Delight + Cause Action
Annika Bizon, Marketing and Omnichannel Director at Samsung Electronics UK unpacks how marketers have the power to bring joy and light relief to consumers, how you need to surprise and inspire the customers that you already have and Samsung’s support for advancing the careers of young women in tech.
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Female Leaders' Bar To Be Networking Centrepiece Of MAD//Fest's Brick Lane Beach
The brainchild of a coalition of industry leaders, MAD//Fest London's new Female Leaders' Bar will create content to inspire change and an inclusive networking space that celebrates female leadership.
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Manchester United Icon And Serial Entrepreneur Gary Neville To Give 'Riders Of The Storm' MAD//Fest Keynote
Neville will share his views on how brands and businesses can remain resilient in challenging times and do the right thing for teams and customers in an opening keynote on 4 July.
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The Independent Agency Awards: Tripadvisor Announced As Awards Partner For Two Key Categories
The Independent Agency Awards is delighted to announce that Tripadvisor will be sponsoring two distinct categories, namely the "Best Purpose Driven Campaign" and the "Best Entertainment, Leisure, and Travel Campaign," at the Independent Agency Awards at MAD//Fest in July.
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Now Is The Time To Pivot To Conscious Advertising
Advertising, as the architect of desire, has a huge role to play. In his latest column for MAD//Insight, Jake Dubbins, founder of Conscious Advertising Network (CAN), asks whether the power of creativity to drive business results is also driving us into oblivion?
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Times of Austerity Generate The Boldest Leaps In Innovation
Justin Hanneman, Senior Director of Marketing at Equifax UK, unpacks how times of austerity generate the boldest leaps in innovation, how businesses need to better understand the unifying power of great marketing and how storytelling builds the trust that feeds brand and product reputation.