MR PORTER Global Marketing Director: Trust, Not Data, Is the New Oil
Sabah Naqushbandi, MR PORTER's Global Marketing Director, believes that trust, not more data, is what marketers should strive for.
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Brand Innovation Challenge: AB InBev Picks Dotter To Help Them Personalise Their Offering
Global drinks giant, AB InBev, is to partner with ‘where to buy solutions’ startup Dotter to engage with customers online and ensure they are always thirsty for their beer.
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Fasten Your Seatbelts, We’re In For A Bumpy Ride!
With cost of living increase, energy and food hikes, new government turmoil and the pound dropping to its worst levels since 1971, how do brands remain relevant, asks Tony Miller, VP of Growth + Performance for WW, in his latest column for MAD//Insight.
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Sodexo, Global Marketing Vice President: How Functional Nutrition Opens Up Marketing Opportunities
Libby Escolme, Sodexo's Global Marketing Vice President, argues that as we become more aware of how nutrition impacts our performance and our well-being, marketing opportunities grow and evolve as well, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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MAD//Minute Manifesto: Huib van Bockel, Founder, Tenzing
MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week taking to the soap box is Huib van Bockel, founder of the drinks company, Tenzing.
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Mastercard Vice President: 'It’s Far From Clear Where Web 3.0 Will Take Digital Marketing'
Whilst Abhijit Shome, Mastercard's VP, Global Digital & Social Marketing, is excited by the potential of the Web 3.0 for marketers, it's not clear where it will take digital marketing, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Brand Innovation Challenge: M&S Picks Aircards To Create A More Exciting Customer Experience
High Street giant M&S is to partner with web based augmented reality startup Aircards to help them make the customer experience a bit more exciting, drive new customers into M&S, and reward existing customers. Watch their pitch from July's MAD//Fest London .
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CTV - It's A Brave New World
Ben Phillips, founder of blp101 consulting and host of MAD//Fest's DigiAds stage, wonders whether a lack of transparency and standards are the reasons why some streaming channels are struggling to sell advertising, in his latest column for MAD//Insight.
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MAD//Minute Manifesto: Lisa McDowell, Brand Director, Ocado
MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week taking to the soap box is Lisa McDowell, Brand Director for Ocado
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L'Oreal CMO E-Commerce Acceleration: How You Can Enter The World Of Virtual Goods Marketing
Anna Musikhina, L’Oréal’s CMO for Digital Transformation and E-Commerce Acceleration, discusses how the world of virtual goods represents the future of marketing, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Ford Marketing Director: Transformation Is Vital For Survival
Peter Zillig, Marketing Director for Ford Europe, believes that the car industry is facing its ‘no guts, no glory’ moment, as he argues that longevity is no guarantee of continued success.
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The Secret Club of Advertising Rebels: Join + Listen To Marketing Disruptors
An great event, on the evening of 5 October, where brands and their friends get the scoop on best practice and the hottest industry talent gets to meet the advertising illuminati. Find out more.
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