Rory Sutherland: Take More Calculated Risks And Embrace ‘Digital Flight Simulators’
We asked Rory Sutherland whether marketers play it too safe and should take more risks ahead of this spring’s MAD//Masters By Rory Sutherland course.
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How Can Brands Unlock The Power Of Experiential Ecommerce?
Varun Ravichandran, the AVP - Marketing at Citi, believes that all brands should blend technology and innovation with marketing to ensure that consumers become part of a brand’s story, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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MAD//Fest And Little Grey Cells Partner To Bring You Weekly Interviews With Agenda Setting CMOs
Outsourced marketing director and best-selling author Tim Healey is to partner with MAD//Fest. Tim’s popular Little Grey Cells column will bring you weekly interviews with heavy-hitting CMOs from world-beating and challenger brands.
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Come On Brand Purpose, You’re On
Sport marketing tactics are broken, they are stuck in an infinite loop of awareness-seeking and awareness-selling. It is time to take brand purpose off the bench, argues the co-founder of Sport&Brands, Michael Inpong, in his latest column for MAD//Insight.
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Riding The Storm: Insights From The Frontline
Whilst there is a cult towards the innovative and the next big thing, being bold and brave without deep understanding of the consequences is at best foolish, and at worst destructive, argues Mary Keane-Dawson in her latest column for MAD//Insight.
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Could A Working Class Woman Like Vivienne Westwood Make It Today?
In her latest column for MAD//Insight, Vicki Maguire explains how we're failing working class kids and why it's vital more is done to get them into the creative industries.
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Castore, Ben & Jerry's, Secret Cinema To Tackle MAD//Fest's 'Riders Of The Storm' Theme
The first speakers to confirm for MAD//Fest have been revealed and fear not, Dishoom will be back this year to serve the masses.
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The Independent Agency Awards 2023 - Strap In!
The Independent Agency Awards will once again be held at MAD//Fest - fittingly on 4 July. Find out more information on when and how you can enter.
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Billion Dollar Boy Appoints European Director of New Community Management Division
Leading global creator marketing agency, Billion Dollar Boy, has announced Sophie Crowther as European Director of their new Community Management division to enhance its talent identification capabilities.
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L’Oréal Paris Announces Its First Ever Mature Creator-Led Campaign
The world’s largest cosmetics brand has revealed its first ever mature creator campaign to promote the launch of its new Age Perfect Golden Age Rosy-Oil Serum across Instagram, only using creators exclusively aged 45 and over.
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Meta, It's Nothing Personal
Only 4 days into the New Year and the DPA's traffic light systems have been flashing like the Christmas tree lights you've just packed up in the loft. In his latest piece for MAD//Insight, Ben Phillips, MAD//Fest's digital advertising consultant, investigates.
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The Zeitgeist: Is It All It's Cracked Up To Be?
In his first column for MAD//Insight, Head of Advertising for Virgin Media O2, Johnny Winn, asks whether marketers really need to be down with the cool kids.
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