Snapchat: Why AR Is Big Business For Retailers
AR is no longer a gimmick + can play a star role in driving retail sales, says David Norris, Snap Inc.'s European Head of Creative Strategy.
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MAD//Fest Moments: Burger King's Brand + Communications Director On Being Bold
Brands who are authentic + brave will resonate the most with people, explains Burger King's Brand + Communications Director Soco Núñez de Cela in the latest of MAD//Fest + AdsWizz’s ‘MAD//Fest Moments’ series.
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Immediate Media Renews Recommendation Partnership with Outbrain
UK publisher Immediate Media will implement Outbrain’s 'Smartfeed' product to power revenue growth + organic recommendations goals across all its titles.
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Shiny New Object Podcast: Rory McEntee, Brand + Marketing Director, Gymbox
Outgoing Gymbox Brand + Marketing Director Rory McEntee discusses bold + unusual ads, as well as career highlights + mistakes in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Shiny New Object Podcast: Craig Fenton, Director Of Strategy And Operations, Google
In the latest episode of the Shiny New Object podcast Craig Fenton discusses how using Quantum AI will help marketers develop their message in a more subtle and ambient way
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MAD//Fest Moments: Beavertown Brewery's Marketing Director On Why Brands Matter More Than Ever
Tom Rainsford, Marketing Director of the trendy and rapidly expanding Beavertown Brewery, says that Covid has shown that brands do have an important place in people's lives in the latest of MAD//Fest and AdsWizz’s ‘MAD//Fest Moments’ series.
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Make Meetings Fun Again - MAD//Fest London Launches MAD//MeetMarket
MAD//Fest London has launched MAD//MeetMarket - a brand new event where the world's top brands get a tailored programme of 1-2-1 meetings with the most relevant, innovativemadtech providers, start-ups and agencies
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How Lollipop Mentoring Is Championing Black Women To Thrive In The Creative Industries
A free mentoring scheme for ambitious black women in advertising and marketing has been launched by the head of mentorship for Brixton Finishing School, Maria McDowell.
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Bloom & Wild: How They Disrupted And Reinvented An Industry
Bloom & Wild's VP Brand and Communications Charlotte Langley emphasizes how being brave and creating a high energy culture that encourages innovation were key to its success
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MAD//Fest Innovation Pitch: Watch Pizza Hut Choose Olvin To 'Help Create A Buzz'
Utilising extensive consumer behaviour analysis helped Olvin take a slice of the action with Pizza Hut in a £20k MAD//Fest London pitch in July
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How Going Back To Its Roots Revived The Fortunes Of Cadbury
Benazir Barlet-Batada, Marketing Director for Cadbury UK, says that more brands should look to their DNA and what originally made them a success
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MAD//Fest Moments: Boots CMO Pete Markey On The Importance Of Data In Creating Meaningful Relationships With Customers
Boots CMO Pete Markey explains how data is the key tool for all marketers who strive to really know and engage with their customers in the latest of MAD//Fest and AdsWizz’s ‘MAD//Fest Moments’ series.
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