Adam Oldfield, founder of the UK’s most disruptive marketing automation provider Force24 says we've lived in a marketing world dominated by superficial measurements for too long. Email open rates and click throughs no longer tell the full story for marketers and their sales colleagues. Here’s the metric you need instead…
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Alliance Healthcare CMO, Atilla Cansun discusses with Tom Ollerton why digital empathy – the need for brands to absorb our current reality and adapt their messages to consumers - is so important
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Much-loved restaurant Dishoom will bring a taste of Bombay to MAD//Fest London on 7-8 July with a pop-up café to feed hungry festival attendees at London’s Old Truman Brewery.
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BrewDog's MD, James Brown, will take to the stage and give a keynote on how it has become a rebel with a cause and grown into a huge cult brand.
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Oatly’s Creative Director, Michael Lee, discusses thinking differently about marketing, the organisation of a marketing department, and letting the lunatics run the asylum.
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M&S, Pizza Hut, Reckitt Benckiser, AB InBev and Schwartz are targeting partnerships with innovative startups and scaleups via the PITCH//IT initiative at MAD//Fest London on 7-8 July at The Old Truman Brewery.
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Adam Oldfield, founder of the UK’s most disruptive marketing automation provider Force24, has hosted a few webinars in his time. But do they work and, after the chaos of Covid-19, will they have a future? Here’s what he thinks…
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In a new book called Brandsplaining, Jane Cunningham and Philippa Roberts, the founders of Pretty Little Head, investigate persistent sexism within marketing: both in terms of what gets made, and how it gets made.
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Vodafone's Iris Meijer + Habito's Abba Newbery join the growing list of marketers and innovators speaking at this summer's MAD//Fest
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Tugce Aksoy, Senior Global Brand Manager for Magnum Ice-cream at Unilever, on how our ingrained stereotypes have driven marketing and product development and what we can do to change it.
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Creative collaboration with Channel Factory sees the renaming of the MAD//Fest Arms.
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Malaysia Airlines' Richard De Villa on how they are responding to the needs for their customers as the industry looks to bounce back.
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