We sat down with Electronic Arts (EA) Global Marketing Director, Robbie McCawley, to discuss why brands should embrace gaming and the Metaverse and why he's a fan of Crocs and Lego, but not buzzwords.
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Brand Director for SK-II luxury skincare at Procter & Gamble, Aleena Mansoor says that marketers should focus on carving out quality thinking time rather than constantly trying to be as busy and distracted as possible. in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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If you want to inject your brand with unadulterated inspiration, pure values and limitless storytelling, para-sport is for you, argues Michael Inpong, MD of Sport&Brands, in his latest column for MAD//Insight.
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Hear from great brands and creative geniuses next Wendesday at Challenger '22 as they discuss how to craft brand stories, drive brand loyalty, and creative stunning, effective campaigns.
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Wahaca's Head of Marketing, Ed Latham, sat down with MAD//Insight to discuss his thoughts on the industry and why marketers should use their influence to create a better world.
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The Independent Agency Awards, being held at MAD//Fest on 5 July, has announced a new extended deadline for two new categories, "The Best Use Of Google Media" and "The Best Use Of TikTok"
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A lack of meaningful measurement in the advertising and marketing industry has caused it to be less effective, but there are many ways to overcome this, says Tony Miller, VP of Growth + Performance for WW, in his latest column for MAD//Insight.
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Pandora's Global Vice President for Owned Digital and Orchestration, Jo Crawford, argues that community marketing should be incorporated into everyone's brand strategy, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Amazon Prime Video's Head of Social Media and Editorial, Carlo Frem, discusses why it's great that media creation has been democratised, why Virgil Abloh is his hero, and what he's speaking about at MAD//Fest in July.
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Stephen Woodford, CEO of the Advertising Association will be the Judging Chair of the flagship category, the Independent Agency Of The Year 2022, at the awards which is being held at MAD//Fest London on 5 July
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Attest CEO, Jeremy King says that marketing intuition should always be informed by data, and talks about his passion, education, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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MAD//Fest London has partnered with HEINEKEN UK, who will be the July festival's official beer and cider partner, serving their new launch, Heineken Silver, to the thirsty masses at the show.
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