In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Interim Head of E-commerce Middle East for the PUMA group, Roy Wentzel, believes that headless e-commerce represents real progress when it comes to the development brand's websites and consumer experience.
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Rachel Waller, Burberry Global VP Marketing, Digital + Innovation, is the latest industry star to join MAD//Fest's programme.
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Danny Stefanic, CEO of MootUp, thinks that Facebook's rebrand could be truly transformational for the metaverse but is this merely a bold move to jump on the latest technology trend?
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In the first of MAD//Fest's series of festive interviews, Mince Pies + Marketing Predictions, Gareth Turner, Weetabix's Head of Marketing, discusses why he thinks Tesco's Christmas ad has got the tone just right and gives his big predictions for the year ahead.
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In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Gareth Turner, Weetabix's Head of Marketing, says both sides need to be more aware of the importance of communicating honestly in order to do great work.
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Stitch Fix, Brewdog, Pasta Evangelists, and Starling Bank among key disruptors who will speak on day 3 of MAD//Fest '22.
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The purchase, for around $55 million, will strengthen Outbrain’s video offering for media owners and advertisers.
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In Ken Valledy's The Catalyst's podcast he talks to Founder of Tech Pilot Ltd and former Global Head of NextTechNow and Global Partnerships at Publicis Media, Jim Kite, about the sometimes misunderstood and under-appreciated role of the agency
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Industry leaders from Camelot, Meatless Farm and General Mills are amongst the latest speakers to sign up to tackle MAD//Fest London’s ‘22 theme, ‘No Guts, No Glory’.
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Creating the right marketing culture is essential to drive meaningful progress on diversity and inclusion, says Monali Shah, Coca-Cola's Head of Integrated Marketing Experiences in the latest episode of MAD//Fest' partner podcast, Shiny New Object.
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Mobile-first personalised news app Squid has picked Outbrain to monetise audiences without compromising on user experience.
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The course, designed to up skill under-represented 18-25 age group and ready them for the raft of roles, will be a much needed intervention to direct talent to the doors of the industry.
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