What does the future of contextual targeting look like? Join SmartFrame Technologies for an exclusive launch event at Tate Modern and discover how to serve highly relevant and contextually targeted in-image ads at scale.
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Sam Gaunt, GSK's Media Director for Northern Europe, says that if advertisers want to win customers then they need to focus on attention and not impressions.
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Sir Martin Sorrell, Executive Chairman and Founder of S4 Capital Group, talks to Tom Ollerton about why brands should take more notice and adapt to the rise of digital, on this latest episode of the Shiny New Object podcast
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Join SmartFrame, The IAB, Reach PLC and Splash News at the famous gallery for a night of contextual, canapés and cool people to meet on 3 Nov.
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Finding opportunity in disruption is the focus of S4 Executive Chairman Sir Martin Sorrell's MAD//MeetMarket breakfast briefing - brands and agencies can request a guestlist pass until 15 October
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With more and more people regularly consuming audio, now is the time for advertisers to tune in and get on board, says AdWizz's SVP Global Demand Pierre Naggar in the latest episode of MAD//Fest and Adswizz's 'MAD//Fest Moments' series.
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Danone's Head of Partnerships and Licensing Kieran Foley tells Shiny New Object Host and Automated Creative Founder Tom Ollerton how Women's sport can boost the future of marketing.
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'Attention monopolies' are changing the economics and competitive landscape of media, according to former Spotify Chief Economist and 'Tarzan Economics' Author Will Page.
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Advertisers and the wider industry can benefit from leading progress on diversity and inclusion and taking measures to understand the impact of their investment on the wider ecosystem, says Channel Factory General Manager - UK in the latest episode of MAD//Fest and Adswizz's 'MAD//Fest Moments' series.
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The Kellogg Company E-commerce Marketing Manager Joe Harper tells Shiny New Object Host and Automated Creative Founder Tom Ollerton why big brands are finally embracing the potential of UGC.
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Having just raised S4's revenue forecast for the third time this year, Sir Martin Sorrell will share an in-depth view on the industry's prospects in 2022-23 at MAD//MeetMarket on 2 February.
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AR is no longer a gimmick + can play a star role in driving retail sales, says David Norris, Snap Inc.'s European Head of Creative Strategy.
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