MAD//Moments: Kristof Neirynck, CMO, AVON

MAD//Moments: Kristof Neirynck, CMO, AVON

MAD//Moments in partnership with THE FIFTH: In a new series of short interviews at MAD//Fest, we asked the great and the good key questions about how brands should ride the storm of disruption. This week, Kristof Neirynck argues that in tough times you need to spend.

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The Credibility Paradox

The Credibility Paradox

In his latest column, Virgin Media O2's Head of Advertising, Johnny Winn, gives the MAD//Insight audience a few tips on how marketers can suck a little less at marketing themselves.

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Women's Football’s Back But Where Are The Brands?

Women's Football’s Back But Where Are The Brands?

After all the excitement of the FIFA Women’s World Cup, we are now just over a week away from the start of the Barclays Women’s Super League but it feels like the season is beginning with limited brand activity promoting the competition and its star players, argues Women’s Sport Trust Trustee, Chris Hurst.

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