Insight

Finisterre CMO: Investing In Creativity Works

Bronwen Foster-Butler, Finisterre CMO and MAD//Fest speaker, sat down with MAD//Insight and told us that 2023 is the year of protest, why marketers should always invest in creativity, how Nike continues to inspire her, and what she's speaking about in July.

Vicki Maguire: The Industry Needs To Stop Menopause Washing

The lack of authentic representations of over 50s women by brands and the absence of women over 50 in adland urgently needs addressing, argues Vicki Maguire, in her latest column for MAD//Insight.

Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting

How do we solve the problem of ad waste if targeting still can’t drive ad efficiency in such a noisy environment? The answer comes down to measuring attention, not audiences, argues, Erik Bogsnes, Lead Attention Consultant at Lumen Research.

MAD//Fest To Tackle Water Poverty

This July, at The Old Truman Brewery, MAD//Fest will ask attendees to help them tackle the chronic issue of global water poverty. Find out how you can help.

L’Oréal CMO: AI Might Not Bring Sweeping Change

In this week's Little Grey Cells, Chief Marketing and Digital Officer for L’Oréal (UK & Ireland), Lex Bradshaw-Zanger, shares his predictions on AI and why stories are key to consumer engagement and overall brand recall.

First Direct Head Of Brand + Marketing: If You're Standing Still, You're Moving Backwards

In this week’s Little Grey Cells, Chris Wood, first direct’s Head of Brand and Marketing, shares how the ‘34-year-old challenger bank’ keeps its curious edge to ensure it's always innovating and evolving.

The Independent Agency Awards Partners With Pearlfinders For Main Award

Pearlfinders have been announced as the partner for the 'Independent Agency of the Year ' Award. The awards take place at MAD//Fest on 4 July.

Addressing The 'Motherhood Penalty'

Research suggests that the pay disparity between parents may be even greater than it was in the 1970s. Louise Watson, Head of Marketing at The Women in Programmatic Network, and Practice Director at Propeller Group, discusses how the industry should address this shocking statistic, in this week's MAD//Insight column.