After the Lionesses' wonderful victory in the Euros on Sunday, there is no better time for brands to get involved with women's sport, says Women’s Sport Trust Trustee, Chris Hurst, in a special column for MAD//Insight.
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Being ‘fan-centric’ has been at the heart of Crocs’ brand transformation from a joke into a pop-culture and fashion icon, says Crocs' Senior Marketing Director, Yann Le Bozec
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Attention was a hot topic, playing to packed audiences, at last month's MAD//Fest. We spoke to numerous industry friends and colleagues over the three days and heard their take on attention. Here are a few highlights from conversations we had.
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Hexagon’s Executive Marketing & SDR Director EMIA, Sally Bos, discusses the importance of being surrounded by a team of people who are adaptive to change and open to trying new things, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Whilst brands have been championing diversity and inclusion for a long time, the job is not finished yet, and there is so much more to do, believes Diageo CMO, Cristina Diezhandino.
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Brands that adopt a holistic approach to their go-to-market process will be coherent and so much more powerful, says Barney Worfolk Smith, founder of growth consultancy Megadog, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Apple, Huel, and Strava have all successfully given voice to their customers, making their brand engagement more authentic and relatable, says Tony Miller, VP of Growth + Performance for WW, in his latest column for MAD//Insight.
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While brands look for a good way to engage and entertain their audience, it’s important they are not falling into traps that bring users to them in the first place, argues Bojana Lazarevska, Content Marketing Manager at Future Platforms.
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Conor Byrne, Global Marketing Director for Indeed.com, believes that working closer together can save time, money, and deliver better marketing, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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The metaverse is the 'new frontier of storytelling' which will allow brands to engage with customers in a way that they have not been able to before, believes Burberry’s Global VP Innovation, Rachel Waller.
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Goodbye inevitable creative budget blowouts. Hello cost-certainty and creative agility. Creative on subscription is the new and improved way of paying for creative, argues Shuttlerock's VP EMEA, Darren Jacobs.
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Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, argues that marketers should take a moment, step back, and breathe before jumping in to solve a problem, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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