Aviva's David Byrne Explains Love Of Non-Fungible Tokens
Aviva's Brand Marketing Lead, David Byrne talks to Automated Creative's Tom Ollerton about his Shiny New Object, Non-Fungible Tokens.
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Dynamic by Default: Why Dynamic Creative Is The Evolution That Digital Advertising Needs And Consumers Demand
Digital audio and video advertising can be very repetitive. In fact, recent research has shown three in four consumers find it annoying to listen to or watch the same ads over and over again. The answer to this problem? A Million Ads suggest that advertisers should be striving to create content that is contextually relevant and personalised to the consumer.
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MAD//Fest Moments: Resi Entrepreneur Alex Depledge MBE Calls For Marketers To Build Social Trust
In the latest of Adswizz’s MAD//Fest speaker interview series, Resi Founder Alex Depledge MBE explains why a "less polished" marketing industry should seek to build trust with staff, customers and communities.
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30% Boots’ Media Spend Now Focused On First Party Data
Mass personalisation drive has prompted a re-think of Boots' media investment and delivered an unprecedented uplift in brand and performance metrics, says CMO Pete Markey.
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GSK’s Jerry Daykin: “Failure Of Brands To Ask Enough Questions Has Monetised Hate Speech”
GSK's Jerry Daykin and Conscious Advertising Network's Harriet Kingaby explore why an obsession with clicks and eyeballs has diverted ad spend from quality journalism to harmful content in this MAD//Fest special episode of Channel Factory's Marketing After Dark show.
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MAD//Fest Moments: Sir Martin Sorrell On S4’s Digital Disruption Tactics, Hybrid Events And Structural Change
In the first of a 12-part MAD//Fest and Adswizz video series, Sir Martin Sorrell explains how digital can disrupt the agency holdco model and why hybrid is the future for industry events.
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Shiny New Object Podcast: Paul Ward, Global CEO, Havas Studios
Paul Ward tells Automated Creative's Tom Ollerton that we should celebrate specialists rather than generalists - especially in a marketing industry where data is king
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Don’t Panic, It’s Not A Total Sh*t Show
Jack Wearne, CEO at performance marketing technology company Ve Global, explains why retail marketers need to go back to basics to weather the storm that’s torn apart the sector.
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How To Grab Attention And Make An Impact
There's been no greater topic of discussion in advertising this year than that of attention. Julia Burton Brown, Commercial Director EMEA at Inskin shares why creativity and context are vital to a firm's attention strategy.
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Shiny New Object Podcast: Seb Bardin, Unilever's Head of eCommerce Marketing
Seb Bardin tells Automated Creative's Tom Ollerton on how to stay focussed on the big picture whilst maintaining curiosity
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Sir Martin Sorrell: Booming Ad Industry Should Prioritise Digital Transformation To “Make Hay While The Sun Shines"
The advertising industry should avoid the "albatross around the neck" of traditional business and embrace digital to fuel growth, according to S4 Capital Executive Chairman Sir Martin Sorrell.
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Transparency: Digital Marketing Must Walk The Walk (As Well As Talk The Talk)
Digital Marketing has long faced ongoing issues around transparency. Adform's Philip Acton discusses how the industry can go beyond rhetoric and into action.
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