Is Marketing Becoming Less Effective?

Is Marketing Becoming Less Effective?

A lack of meaningful measurement in the advertising and marketing industry has caused it to be less effective, but there are many ways to overcome this, says Tony Miller, VP of Growth + Performance for WW, in his latest column for MAD//Insight.

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Attest CEO: It's All About The Data

Attest CEO: It's All About The Data

Attest CEO, Jeremy King says that marketing intuition should always be informed by data, and talks about his passion, education, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.

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