The launch of Instagram Reels addresses the longstanding concern of being able to accurately measure ROI on social and influencer marketing campaigns, says Mary Keane-Dawson, TAKUMI's Global CEO.
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Flourish initiative will address diversity and inclusion in the ad industry through live pitches, discussion and a year-round programme.
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£100k will be invested in new start-ups in brand challenges from Boots, Pizza Hut, Diageo, Reckitt and M&S at MAD//Fest London on 7-8 July at The Old Truman Brewery.
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Despite the success of apps like Waze, we haven't yet scratched the surface of the potential of crowdsourcing and co-creation, says Diageo Global Head of Emerging Technology Benni Lickfett, the latest guest on MAD//Fest's partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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Speaking ahead of ATTENTION!@MAD//Fest London, Lumen MD Mike Follett explains how following the logic of the attention funnel can create a common currency and benefit the entire media ecosystem.
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Transparency and authenticity have never been more important in the way brands should work with influencers, according to The Room Founder Alex Payne.
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Dettol-maker Reckitt is looking to digital innovation + a £20k MAD//Fest London pitch brief so it can more effectively tackle global health + social issues.
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Read our statement on how the UK government's decision to delay the relaxation of COVID restrictions affects MAD//Fest London on 7-8 July at The Old Truman Brewery.
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Falak Jalil, Regional Portfolio Manager MENA at Nestlé, discusses how personalisation at a global scale is vital for ensuring a brand’s message actually connects with customers.
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ATTENTION! will explore how attention is shaping the future of advertising and the wider economy on 8 July at MAD//Fest London.
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Find out how, with the help of The Room, Mars was able successfully increase their reach.
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Adam Oldfield, managing director for marketing automation disruptor Force24, explains why you need to understand your insight before your next digital comms campaign…
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