In today's crowded digital landscape, customers expect brands to deliver personalised experiences tailored just for them. Gone are the days of generic, one-size-fits-all marketing campaigns, argues Michael Le, Director of Strategy Media & Tech at Movable Ink
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This week Rory Sutherland urges marketers to push back against the more insane beliefs and delusions of the kind of rationalist reductionist, mechanistic school of marketing and finance and wants brands to be more like Amazon.
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Brands spend too much time obsessing over the top of the funnel, pumping resources into their media and comms, but don’t spend the time to optimise what happens next, believes Adam Wright, ex-Director at Growth for Natures Menu and Beiersdorf, in his latest column for MAD//Insight.
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In his latest column for MAD//Insight, Rich Denney, joint Chief Creative Officer at St Luke's, says that the industry needs to celebrate the fact that you need an army of people to achieve success and why we should draw inspiration for this from the likes of Emma Stone and Michael Jordan.
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It may seem that aligning functions like sales and marketing is a no brainer, but you’d be surprised at how many organisations simply don’t do it. The result, believes Patrick Janssen, Partner Marketing Manager at Cisco, is lowering creative effectiveness, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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In this month's Little Grey Cells interview, Adrian Last, CMO, ITV Studios, discusses how he markets over 90,000 hours of productions – from Love Island to The Graham Norton Show - and why he and his team are not afraid to try new ideas to really push the creative bar.
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The coolest mathematician on the telly will give the MAD//Fest audience on 2 July a keynote about AI, risk taking and emerging innovation.
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In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, talks about the value of AI for brainstorming and repurposing content.
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In this week's MAD//Insight column Anthony Leung, Founder, Mean Write Hook, believes that Community Leadership is the key to earning the trust of our audience and positively impacting our industry.
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The Independent Agency Awards recognises and rewards the very best work UK independent agencies have produced. Be part of the action and enter! Find out more.
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Just Eat's Global Senior Insight Manager, Jeremy Nye believes that understanding consumers and their motivations, rather than just observing clicks and data points is the key to great marketing, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Join the Alliance of Independent Agencies and our very own Ian Houghton for an exclusive In the Hotseat session on 24 April. Gain insights straight from the source as Ian shares the secrets behind MAD//Fest.
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