MAD//Fest London will take place as an outdoor and virtual festival on 7-8 July. Find out more about our plans for the return of live in this the statement from MAD//Fest Co-founders Dan Brain and Ian Houghton.
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Zoopla CMO Gary Bramall speaks to Control v Exposed President Paul Frampton about why empathy and understanding have become crucial in the property platform's marketing campaigns during the pandemic.
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Dishoom Co-founder Shamil Thakrar, investor June Angelides MBE, technologist Luciana Cavalho and Amazon-challenger Bookshop CEO Andy Hunter are among the latest speakers to confirm for MAD//Anywhere on 10-11 March.
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The normalisation of online shopping is a huge opportunity for brands to gather valuable data but marketers should prioritise the activity that will yield the best results, says Wesley Boas, WW's Head of Consumer Products, the latest guest on MAD//Fest’s partner podcast, Shiny New Object.
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Pharma, beer and healthcare giants GSK, AB InBev and Walgreens have stepped up their search for new innovation by providing £20k MAD//Anywhere pitch briefs.
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MAD//Anywhere is set to be this spring's largest global gathering of brand marketers as yet more speakers join a stellar line-up.
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Combining music and technology provides brands with a powerful way of driving attention and emotion in advertising, explains Sam Crowther, A Million Ads' Executive Creative Director.
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Marrying UGC and AI is the next big thing in targeted marketing but brands must be wary of privacy concerns, says Danone Innovation Director Anirban Basu, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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Hear The FT, fashion disruptor Miinto and B2B leader Aexus share campaign insight and discuss how to drive better personalisation results in this on-demand webcast from MAD//Fest and Agillic.
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Tenzing CEO and Founder Huib van Bockel shares why products, purpose and agility can prove Ritson wrong on challenger brands.
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The ability to map marketing activities across the shopper journey is challenging traditional marcomms, says Whirlpool Product and Marketing Director John Hall, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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Influential digital political strategist Teddy Goff will share lessons from the 2020 Biden campaign at MAD//Anywhere on 10 March.
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