We've got a mince pie hater in our ranks, a surprising contender for ad of the year and a bold vision for how brands can really engage Generations Z and Alpha - it's Social Element CEO Tamara Littleton's Mince Pies + Marketing Predictions.
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Ebiquity's Martin Radford is a sucker for Spike Lee's Nike 50th anniversary and says that brands who spend through tough economic times will come out the strongest in our Mince Pies + Marketing Predictions series.
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Reflecting on ASDA’s lauded ‘Buddy The Elf’ Christmas ad, Havas Chief Creative Officer Vicki Maguire says the best creative campaigns are usually a meeting of minds where 'the band' plays in perfect harmony.
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The marketing industry should improve measurement of marketing performance as a priority and embrace initiatives such ISBA’s Origin project, says Pete Markey, Boots’ CMO.
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JCDecaux Director of Customer Engagement Kate Tovey hopes for a more harmonious integration of brand and performance and dreams of a white Christmas with Jason Atherton, Solomun and Fat Tony at the helm.
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Mars’ Senior Director - Consumer Insights Sorin Patilinet describes a very merry metaverse Christmas with Mark Zuckerberg cooking the turkey and shares his love of M&M’s ads in our annual Mince Pies + Marketing Predictions series.
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A bit like Amazon resurrecting Neighbours, Ogilvy Vice-chair Rory Sutherland’s 2023 marketing predictions may come as a surprise, especially if you were expecting to hear about shiny stuff like NFTs.
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What Christmas ad won Shuttlerock’s Darren Jacobs’ heart and mind? How will brands adapt to a financially challenging 2023? What’s his maverick twist on a humble Christmas classic? Here’s Darren’s Mince Pies + Marketing Predictions’ interview.
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The industry should consign to the madmen era to history and develop a new focus on addressing society's challenges, says Ford European Marketing Director Peter Zillig in the latest of THE FIFTH’s MAD//Manifestos series.
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In his latest column for MAD//Insight, Gareth Turner, former head of marketing for Weetabix, discusses whether brand procurement teams are as powerful as many believe.
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Later this month, The Conscious Advertising Network is hosting an event that will interrogate advertising’s role in tackling some of the world’s knottiest problems. Find out more.
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MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week Deliveroo's Tina Koehler calls for greater simplicity in the language marketers use.
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