News + Views from Female Leaders
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Introducing Big Impact Without Burnout By Bianca Best
Global business leader + single mother of 4, Bianca Best, reveals the 8 powerful and transformative strategies for ambitious women to achieve success with integrity and joy. This is a plan for reaching for the stars + seizing them without burning out, through inner balance + magnificent outer shine.
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The Future of In-House Creative Leadership: Sian Finnis, Senior Director of the Marketing Studio at King
Sian Finnis is the Senior Director of the Marketing Studio over at King, the gaming company who brought us Candy Crush and a member of the Inside Out Community. Hear all of Sian Finnis' leadership lessons on the podcast 'The Future of In-House Creative Leadership' created by the Inside Out Community - the professional home for in-house creative leaders.
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(Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments
Tampon moguls and Co-founders, Tara Chandra and Susan C. Allen Augustin shared their Here We Flo journey at MAD//Fest on the Female Leaders’ stage in July, outlining how they’ve built the best-selling eco-period care brand at retailers like Boots, Superdrug and Tesco.
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MG Empower Founder + CEO: Not every risk taken will lead you to success, but the risk embedded in not taking risks can be more daunting.
It's been over 20 years since I left Brazil to pursue a dream in London. Beyond leaving my home country and a successful marketing career, being an immigrant meant making a conscious decision to leave my comfort zone and take risks. But what would I be risking if I hadn't taken the risk?
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Top Tips on How to Disrupt Your Market and Be a Force for Good
Disruption can be daunting, but it’s also incredibly rewarding, especially when you’re driven by a mission to make people feel happier + healthier whilst making a genuinely positive impact nationally + internationally. So, how do you disrupt your market and, more importantly, become a force for good? Let’s dive into the top tips we’ve learned from our journey so far at TrueStart.
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Amelia Sordell: Silence Your Inner Critic + Take Action Over Perfection
Imposter syndrome disproportionately impacts women. 75% of female executives say that they have experienced it at some point in their life. Amelia Sordell is back this week to take you through her guide for facing imposter syndrome + ridding it from your life.
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How Women Can Get Ahead In E-commerce
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age.
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Wildflowers Event - Cultivating a Healthy Mindset: Empower Your Personal and Professional Growth
Join Wildflowers and The Brighter Club, sponsored by Index Exchange, for an inspiring evening dedicated to nurturing your mental wellbeing and advancing your career.
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MAD//Pod: CO-OP Director of Marketing Communications - Strapping yourself onto a rocket
In the latest MAD//Pod CO-OP Director of Marketing Communications, Amanda Jennings, likens the brand’s venture into live events to being strapped to a rocket and why brands have to go hard or go home.
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The Staggering Reality Behind Gender Inequality
We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women still face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 134 years to reach gender parity globally according to the World Economic Forum.
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“Growth comes from doing things you’re unqualified to do” - Amelia Sordell on How to Beat Imposter Syndrome
Amelia Sordell has two children, an online community of over 250,000 people, and a $3 million personal branding agency, Klowt, all built on a 100% inbound business model, all off the back of her personal brand. But she hasn’t got here without many moments of imposter syndrome. Can you relate to this? Amelia shares with the Female Leaders’ Club how you can combat this very common issue.
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MAD//Moments: Tati Lindenburg, Unilever "Be resilient, bounce back and don't get tired easily”
In the latest MAD//Moments interview from this summer’s MAD//Fest, Tati Lindenburg, VP of Marketing for Dirt is Good at Unilever, said that all marketers need to be resilient.
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Can an AI woman solve football’s sexism crisis?
Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed. Many teams competing at last year’s World Cup were in active disputes with their own federations around pay, conditions and sexual harassment cases. But with barely any women elected into decision-making roles in global and national football governance, should we turn to AI to solve sexism in football?
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The Ever-Changing World of Retail: How We're Keeping Up...
Katie Mitchell, MD of Seen Studios told us that in the dynamic landscape of retail, the only constant is change. Consumer preferences are always on the move, influenced by new tech, cultural trends, and shifting social dynamics. At Seen Studios, we help our brands not just keep up, but lead the way in a market that’s as competitive as much as it is in constant evolution.
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Cappuccino's and Career Cock-Ups: Kelly Jacobson Collins, VP Governance, Ethics & DPO, Blis
Kelly Jacobson Collins, VP Governance, Ethics & DPO, Blis tells us the importance of asking for what you want at work, even if it comes with fear.
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We Need More Mums In Marketing With Claire Ferreira
In today’s vibrant marketing landscape, the role of mums in marketing is more significant than ever. Yet, many mothers still face unique hurdles in balancing their careers and family lives. This week’s episode is your guide to navigating these challenges and thriving as a mum in marketing.
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How Who Gives a Crap uses ‘toilet humour’ to save the world
Emily Kraftman, MD (UK and Europe) of disruptive loo paper brand, Who Gives a Crap, told MAD//Fest how humour, honesty, and a commitment to doing good turned a humble toilet paper company into a beloved brand.
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MAD//Moments: Susan O’Brien, Just Eat - Don’t Flip flop on strategy
In the latest MAD//Moments interview from this summer’s MAD//Fest, Susan O'Brien, Interim CMO and VP of Global Brand at Just Eat Takeaway.com, spoke about why marketers should stick to their guns.
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From Burnout to Bliss: In conversation with Ferne McCann
Ferne McCann, TV Personality, COO and Co-founder of Shoorah, a mental health and well being tech startup, joined Julia Linehan on the Hexagon Stage at MAD//Fest London 2024.
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Coaching to support young professionals: Why accessibility is paramount for our talent to thrive
A common thread across the two pillars of Seb’s work is the critical need for accessibility, and he shares why coaching should play a bigger role in supporting our young talent.
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She Means Business! Overcoming Female Barriers + Redefining Success
In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur.
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Tripadvisor: “A comfort zone is a beautiful place, but nothing ever grows there.”
Lena Arbery, Director of Global Partnership Solutions, Tripadvisor told The Female Leaders’ Club that we need to get comfortable with being uncomfortable.
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Cappuccino's and Career Cock-Ups: Hindsight is 20/20
Smita Pillai, Regional Vice President, Customer Success EMEA, impact.com tells us why we don’t need to have all the answers and why we shouldn’t fake it till you make it.
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MAD//Moments: Michelle Spillane, Paddy Power - The Cost Of Not Being Bold Is Huge
MAD//Moments is a series of short interviews from MAD//Fest. Paddy Power’s Managing Director, Marketing, Michelle Spillane, urged marketers to be different and break away from their category tropes.
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F*ck Being Humble: How to build unapologetic confidence
Award-winning founder and best selling author Stefanie Sword-Williams’ sessions on The Female Leaders’ Club Stage at MAD//Fest were immense crowd-pullers. If you missed her empowering keynote or masterclass, Stefanie now shares with you the 3 ways to advocate for yourself more effectively and build unapologetic confidence.
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Mattel Head of Consumer Products: How Mattel and Barbie create fans not customers
Join Ruth Henriquez, Head of Consumer Products, Publishing, and LBE EMEA at Mattel as she explores how Mattel and Barbie create fans not consumers.
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Marketing in The MAD//Fest Backstage at MAD//Fest's Female Leaders' Club
We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different... we're backstage at MAD//Fest 2024 with Laura Thornley, EMEA Field Marketing Leader at Contentful, Vodafone's Software Engineering Manager, Ana-Maria Pasparan and Danielle Bramley, Digital Operations Lead at Costa Coffee.
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Karen Stacey, WACL President: Can you wait until 2045? Because we can't.
WACL’s ambition is for 50% of all leaders in our industry to be women, right up to CEO. WACL’s President and CEO Digital Cinema Media wraps up all 5 levers for change and why the current rate of change isn’t enough.
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MAD//Fest London 2024: Female Leaders’ Club Round-Up
Would the best-known minds in our industry have been quite so well-known had they been women? FLC Producer, Sara Magson rounds-up some of the inspirational voices making waves on the Female Leaders stage at this year’s MAD//Fest.
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Becoming A Boss: Lydia Oakes, Co-founder and COO of Bluestripe Group
"I have been made redundant twice in my career. It didn’t feel like it at the time, but I benefited from both experiences." Everyone's got a a different style of leadership, but there are some traits that all good leaders have in common ...
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Cappuccino's + Career Cock-Ups: Nicole Yershon, Founder, The NY Collective
“So the best advice I can give a fifteen-year-old is: don’t rely on the adults too much. Most of them mean well, but they just don’t understand the world" - Yuval Noah Harari
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Snap Creator Economy Stage Preview: Gymshark, Shark Ninja, L’Oréal, Heineken And More
New for '24, learn how top brands, creators and platforms are striking gold on the Snap Inc. Creator Economy Stage in T-Block (Upper Level).
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LIVE £20K BRAND CHALLENGES: BRIEFS FROM LEGO, COLGATE, BOOTS, FANATICS
Hear the most exciting start-ups pitch for £20k pilot pitches from The LEGO Group, Colgate-Palmolive, Boots and Fanatics upstairs on the Brand Innovation stage (T-Block).
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Essential Checklist: Important Info For MAD//Fest-ival Goers
Registered for MAD//Fest? Here's what you need to know about your app ticket, key timings, how to get lunch and more.
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MITM - Empowering Women Through Mentorship
Addressing the systemic barriers women face in their careers and sharing insightful strategies for organisations to create more supportive environments, Abdul Khaled, Head of Digital at E.on Next, shares his perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.
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Cappuccino's + Career Cock-Ups: Julia Reip, VP of Sales, UK & EMEA for Evolve Media
Julia tells why career transitions don’t erase your skills, but expand them, mistakes are essential to innovation and progress, and much, much more.
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WACL Levers For Change, Number 5: Work Like The World Is Watching
Research shows that if women can work flexibly, they are twice as likely to remain in the workforce post-pregnancy. Tobi Asare, Managing Partner + Head of Growth at OMD UK, and author of The Blend celebrates the arrival of the Flexible Working Bill, and the links between flexible working, talent retention + seeing more women in senior roles within organisations.
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Failing to be bold means you’re bound to fail
In our world of cognitive overload and bombardment being bold is the only option. But disruption without meaning is not enough believes Kantar Marketplace's Head of Creative Excellence, Lynne Deason
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6 Ways We're Enhancing Your MAD//Fest Experience
A venue that's twice the size of last year, a central check-in hub, and live streamed content on the big outdoor screen are just some of the ways we have reconfigured MAD//Fest London in 2024.
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Cappuccino's + Career Cock-ups: Jaye Cowle, Founder At Launch On How Not To Get Where You're Trying To Go
Know your audience, but mostly, know yourself. That wasn't me showing up to that interview, that was me pretending to be who I thought they expected to see. Huge mistake but a valuable one.
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Diversity isn’t just a buzzword; it’s a fundamental component of a thriving and innovative business.
Fabrice Khullar, Director of Product, Technology & CX / UX at Selfridges, talks on the transformative power of diversity in the workplace and how companies can unlock creative solutions and drive their competitive edge, by embracing diverse perspectives.
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WACL, Levers for Change - Number 4: Be a Women’s Health Hero
Pamela Bird and Fiona McAllister, co-chairs of 4Womxn, Channel 4’s gender equality network, share their experience, advice and resources for creating progressive and inclusive women’s health policies at work.
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Bloom & Wild Chief Customer Officer: Your Product Is The Most Important Marketing Tool You Have
In her debut column for MAD//Insight, Charlotte Langley, Bloom & Wild's CCO, writes about how maternity leave led her to realise that brands should spend more time creating a great product or service and talking to customers in a language they understand.
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Bodacious Founder: Embrace New Fandom Or Get Left Behind
Founder of Bodacious strategy agency and in demand keynote speaker on her specialist topic of Fandom, Zoe Scaman, walks us through how her practice has no set formula and how she has been charting the rise of the new fandom – where brands collaborate with fans on new ideas and products.
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AllBright Co-Founder, Debbie Wosskow: Women Deserve Brilliant Careers & Economic Independence
Debbie Wosskow, AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women TaskForce Co-Chair, talks about the need to improve the gender imbalances in entrepreneurial activity as a way of creating greater equality and unlocking new sources of economic growth.
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How Women Are Changing The Advertising Industry By Writing Their Own Jokes
'There are no funny women', someone once told Lynne Parker, Founder + CEO of Funny Women. Well, women ARE funny... and our humour is shifting the creative landscape of advertising.
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Cappuccino's + Career Cock-Ups: Fiona McKinnon, Co-Founder Of MomentCo
Fiona Mackinnon gives a candid interview about learning to say no, discovering how to be an authentic leader, and the importance of safeguarding your physical, mental and emotional health.
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WACL, Levers For Change - Number 3: Work Like The World Is Watching
Shelley Macintyre, General Manager and CMO of AllPlants and Ete Davies, Dentsu Creative’s COO of EMEA share their perspective on how to make workplace culture inclusive at its core, and remove barriers to women’s progression in the workplace.
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Marketing Lessons From Retail
Danielle Le Toullec, Head of Marketing for True, and MAD//Fest Speaker, dives into the key themes that dominated World Retail Congress last month and what all marketers can learn from them - from embracing customer-centricity to the importance of innovative leadership, and the expanding role of AI
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A Rallying Call For Female Led Businesses, Start-Ups + Corporates To Partner With The Advisory Collective
Last year, when Ellie-Scott Edwards + Lisa Menaldo of The Advisory Collective were invited to introduce and organise a space for female leaders at MAD//Fest, they did not hesitate.
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