In partnership with:


We’re excited to be partnering with Avon, Diageo, Digitas and Zenith to launch a series of live innovation challenges at MAD//Fest London on 13-14 Nov.

Diageo Brand Experience Brief

Diageo has teamed up with MAD//Fest London to launch PITCH//It - a £20k+ live pitch at MAD//Fest London for start-ups who can propel new and innovative experiences across its portfolio of brands.

Diageo, whose brands include Guinness, Johnnie Walker and Smirnoff, is looking for:

  • Tech that can boost the engagement
  • Ways to improve the experience of its brands
  • Innovations in personalisation, loyalty, smart packaging + AR

Click here to enter before 25 October. There is no cost to apply.

Avon Brand Challenge:

Tech solutions in low tech environments (entries now closed)

Avon, the world’s second largest direct selling enterprise in the world, has embarked on an ambitious transformation project to establish itself as a “digitally-enabled global beauty player”. A £20k live innovation pitch at MAD//Fest London on 13 Nov will support Avon’s transformation. Avon is particularly interested in:

  • How its representatives can utilise more engaging, personalised and effective mobile marketing content
  • Tech that can drive more relevant marketing
  • Tech that can support Avon’s fast-growing e-commerce division


Avon’s representatives in different parts of the world often rely on low capability tech.

Who can apply?

This pitch is open to tech firms, agencies and content businesses. Applications from businesses of all sizes will be considered (start-ups, scale-ups and larger firms).

The winner of the pitch will receive £20k to develop a pilot for Avon (subject to regulatory approval).

Entries for this challenge are now closed.

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