ALF Insight: How Will Brands Respond To The Rising Cost Of Commodities?

25 Jun, 2021

ALF's Senior Content Executive, Natalie Fedden, on the increasing activity from household brands resulting from the rising cost of commodities.

Many companies, particularly premium and household brands, will pass on the price increase to customers to protect their profit as the cost of raw materials soars. Items due to be affected include milk, butter, wheat, sugar, coffee, orange juice, pork, soya, oats, toilet paper and nappies. Alternatively, consumers will be subject to shrinkflation aka ‘thinner rolls, lighter bags and smaller cans’.

ALF's Senior Content Executive, Natalie Fedden has researched and analysed some brands for this months ALF's Industry Insights white paper highlighting which sectors will be most affected and how brand's marketing activities will change in ALF’s latest Industry Insights white paper. 

Download the white paper here for ALF Insight's findings