Mars Global VP: Employ A Transformation Approach To Marketing

03 May, 2024

In the latest episode of MAD//Fest's partner podcast, Shiny New Object, Christina Rapsomanikis, Mars' Global VP Digital & e-Commerce, discusses the importance of psychological safety and the practice of foundation and transformation as a basis for successful data driven marketing.

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition and in this week's episode of the Shiny New Object Podcast, Tom Ollerton and Christina debate the merits of foundation vs transformation when it comes to data driven marketing leadership. Find out what moves the need Christina. She also shares her favourite marketing book, what she’s learnt about psychological safety and nourishing teams, link chaining consumer journeys, and more.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.