Rory Sutherland: Should you play by the rules?

12 Apr, 2024

Sometimes conformity is quite frankly dull, not that there's anything wrong with being sensible, so this week Rory asks, when should you walk the well trodden path and when should you throw out the rule book and take a risk?

I don’t wish to incite mutinous rebellion but just as there are occasions when doing what’s tried-and-tested is the right thing to do, there are other times when it’s the worst thing you could possibly do (in a period of rapid cultural change, a Cost of Living Crisis or a climate emergency, for example). Every now and then you get the chance to do something remarkable where you find that the opposite of a good idea might be another good idea, or the reasons why people are doing something aren't really the good reasons. 

It's for these moments of perverse creativity andreal inventiveness that MAD//Masters By Rory Sutherland exists.

So if you’ll settle for a career of quiet mediocrity, an average pension and a nice bungalow on a pleasant cul-de-sac in a humdrum town, it’s probably not the right course for you. But if you want to seize opportunities that present themselves, achieve something extraordinary in your career, and learn how to unlock the secrets of behavioural science and creativity, make sure you sign up for one of the last remaining places for this April’s intake. 

ENROL HERE TODAY FOR JUST £1295

DOWNLOAD YOUR PERSONALISED GUIDE

What’s included:

• 12 months access to 10x CPD-accredited on-demand lectures
• 12 months access to live Q&A drop in sessions
• Complimentary MAD//Fest ticket (worth £895) inc. ‘Lunch and Learn’ with Rory
• Video feedback on an  optional assessment
• Bonus content featuring interviews with top entrepreneurs and marketers
• Access to the MAD//Masters alumni network (event invites, discounts, content access)

Put simply, you won’t find a course out there that bundles together so much unconventional creative thinking, ‘facetime’ and hybrid learning opportunities to break the mould and dare to be different. 

REGISTER HERE and secure your place alongside teams from Néstle, The Guardian, Specsavers and more. Places are strictly limited to ensure you get the best possible learning experience, so it really is crunch time if you want  to join Rory this spring’s course!

P.S. Want your team to learn how to create alchemy? Contact Sam Benton for group training solutions, discounts and bespoke features