BS Series Podcast: Don't Muck About With Great Long Running Ad Campaigns

12 Apr, 2024

New to MAD//Insight this week is a bonus podcast featuring the MAD//Masters team, Sam Benton and, of course, Rory Sutherland. In their BS Series they discuss all things behavioural science and why Specsavers is right and WHSmiths is wrong when it comes to their brand.

In this new behavioural science podcast Sam Benton and Rory Sutherland chat about

+ Specsavers gorilla marketing tactics

+ The WHS rebrand, desire paths

+ The 'age of awesome'

+ Why the term 'bothism' should be a very important concept to all marketers

+ Drinking in moderation with Lucky Saint and much more!