The Leading Minds And Groundbreaking Topics Of Digital Business Live On Stage At DMEXCO
24 Aug, 2023
Europe’s leading digital marketing & tech event has launched its conference agenda for next month in Cologne. 650+ speakers from all over the globe will fill 200+ hours of profound insights, disruptive innovations and practical use cases. Check it out.
In line with the current industry trends, key topics of this year’s DMEXCO Conference include, among others, AI, Web3, Retail Media and Digital Fashion.
Deep dive into the current mega trends of the digital world: metaverse, retail media, digital fashion
In cooperation with w3.fund, DMEXCO will present the second edition of the w3.vision conference, dedicated to the latest developments around the metaverse and other Web3 technologies. Among those joining the discussion will be Luca Zicconi, Web3 Studio Lead at ŠKODA AUTO, Joanna Rindell, General Counsel at World of Women, Peter Grosskopf, Co-Founder & CTO at Unstoppable Finance, and Jürgen Alker, Web3 Consultant at Highsnobiety.
The ongoing growth of retail media is currently overshadowing all other areas of marketing. Living up to this trend, DMEXCO is building the Retail Media Area, where major retailers including OBI, REWE, Otto, and Douglas will be demonstrating the wide range of opportunities that retail can offer to brands that advertise.
Another DMEXCO first is the Digital Fashion area in cooperation with the German Fashion Institute (DMI), which offers a holistic, 'phygital' perspective on fashion, thus linking the physical with the digital world.
One highlight follows another
What is it about? Marketing is evolving into a blend of art and science, especially with the digital revolution and data abundance. The combination of technology and data allows unprecedented creative potential, demanding fresh approaches, tools, and models. Nestlé aims to capitalize on this by embracing change and ushering in a new era of creativity.
Transforming Advertising in the era of Generative AI
Sept 20, 11 a.m. on the Center Stage
AI is reshaping advertising by revolutionizing our perspectives, marking a pivotal era akin to past shifts like personal computers, the internet, and mobile devices. Progress in language models and generative AI is fueling creativity and productivity, with Mascha Driessen, Regional VP Continental Europe at Microsoft Advertising and Saurabh Tiwary, Corporate VP at Microsoft unveiling cutting-edge advancements and their potential to revolutionize the advertising sector.
Check out the whole DMEXCO Conference agenda here.
DMEXCO is taking place on September 20 & 21, 2023 on the exhibition grounds in Cologne, Germany. Tickets are on sale right now.