Rory Sutherland: There's Magic In Weird Stuff

15 Mar, 2024

Rory Sutherland believes that thinking differently from your competitors could be a source of real competitive advantage and therefore, a profitable place to inhabit!

Why is behavioural science a major source of competitive advantage? It’s really simple. BS is a collection of counterintuitive or unexpected findings about human behaviour, where human behaviour deviates significantly from the expected. That’s probably not much good if you’re in academia and looking for universal rules. But if you’re in business, it's hugely valuable, because it's the things you know that your competitors don't know.

It's all very well optimising things. But if you're optimising the same things as your competitors are, and you're being as logical as they are, you'll end up in the same space as everybody else, which isn't a very profitable place to be. 

But if you build your business on unexpected psychological anomalies, you've got differentiation, you've got distinctiveness, and you have space all to yourself. 

What could be better than that?

So if you want to unlock competitive advantage by studying the oddities of human behaviour and creative ideas that defy conventional wisdom, join me for MAD//Masters this April. It’ll be wonderful, occasionally weird, and totally worth it!

SIGN UP HERE FOR JUST £1295 + GET A FREE MAD//FEST TICKET

How can MAD//Masters help?

I’ve collected my thoughts and will share my experiences in MAD//Masters By Rory Sutherland this April - an unconventional hybrid course for unconventional people working in marketing, sales, b2b and agencies. 10 CPD-approved lectures, live streamed Q&A sessions, bonus interviews with top entrepreneurs, an optional assessment and an in-person meet-up/masterclass at MAD//Fest will enable you to:

• Unlock competitive advantage from underrated behavioural science theory and tactics
• Enhance your creative output and commercial innovation skills
• Boost your problem solving skills by looking through the lens of human psychology
• Gain checklists, practical examples and cutting-edge thinking on how behavioural science and creativity can be applied to a diverse range of business challenges
• Take a fresh perspective on your brand, business and customers - and how you engage

PLACES FILLING FAST - SECURE YOUR PLACE HERE

So If you want to unlock competitive advantage by studying the oddities of human behaviour and creative ideas that defy conventional wisdom, do  join me for MAD//Masters By Rory Sutherland this spring! It’ll be wonderful, occasionally weird, and totally worth it! Course numbers are capped so reserve your place HERE today whilst places remain.

RORY SUTHERLAND
Vice-chair, Ogilvy,  Co-founder, MAD//Masters  By Rory Sutherland

P.S. Want to find out why brands like Nestlé, Amazon and Specsavers have chosen MAD//Masters for their L&D objectives AND get the best possible rate on group bookings? Contact my course lead Sam Benton at sam@madfestlondon.com