This year's MAD//Fest London just got even more refreshing as Efes has been announced as the official beer of the 2026 festival, ensuring festival-goers can enjoy an ice-cold lager while soaking up the biggest ideas in marketing, advertising and creativity.

Available across bars throughout the festival site, Efes will be on hand to fuel conversations, celebrate new connections, and provide the perfect accompaniment to three days of inspiration. Crisp, easy-drinking and brewed with over half a century of expertise, Efes has become a favourite among beer lovers around the world and now it's set to become the beer of choice at MAD//Fest.

"MAD//Fest is all about bringing people together around bold ideas and unforgettable experiences," said Luke Wilcox, MAD//Fest's Content Director. "Efes is a brand that's built around sociability, discovery and great times shared with others, which makes it a natural fit for the festival. Whether you're networking between sessions, catching up with colleagues, or celebrating a brilliant new idea, an Efes will never be far away."

“Great ideas deserve a great beer. We're proud to be MAD//Fest's official beer partner this year, and we can't wait to see what gets dreamt up over a cold one.”