MAD//Fest 2026
Agenda
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A download-to-pdf guide to all of the sessions + stages at MAD//Fest 2026.
Tuesday July 7
AI + Innovation Stagein partnership with Sprinklr
| Time | Session |
|---|---|
| 09:10–09:30 | The Mother of All Comebacks: How Cornetto Harnessed Fandom to Create a Nostalgic Viral MomentFeaturing Elif Terzi, Katie - Jo Flynn |
| 09:35–09:55 | The Intutitive Advantage, Expand your Edge in Age of AI and Chair's WelcomeFeaturing Livia Bernardini |
| 09:55–10:15 | Less Artificial, More IntelligentFeaturing Mike Pearson |
| 10:20–10:40 | How to be recommended by AI Answer Engines: A Framework for the era of Agentic CommerceFeaturing Max Sinclair |
| 10:45–11:05 | Does ChatGPT Care about your Brand? Is Your Brand Invisible to LLMs?Featuring Guy Purchase, Sharon Rajan, Meredith Smith |
| 11:10–11:30 | Creativity in the Age of AI: What happens when you open the creative process to everyone?Featuring Lisa Delaney, Noël Bunting, Simon Smith-Wright |
| 11:35–11:55 | The AI playbook nobody wrote—Optimizely x ClassPassFeaturing Nina Bayatti, Edward Tate |
| 12:00–12:20 | Scaling Smarter: How Integrating AI Workflows Solve Real Business ProblemsFeaturing Ishaan Kaul |
| 12:20–13:25 | LUNCH |
| 13:25–13:45 | This is Your Brain on AI: What We Lose When the Machine Thinks for UsFeaturing Alec Barr |
| 13:50–14:10 | The Holy GrAIl for better decisions: How Analytic AI helps focus your marketing, boost ROI and declare independence from publisher & platform dataFeaturing Jan Schoenmakers |
| 14:15–14:45 | LIVESTREAM: Algorithms, Advertisers, Toxic Content: Standing Up for Humanity |
| 14:45–15:05 | The human algorithm: Why AI starts the journey but humans still make the decisionsFeaturing Rob Turnball, Hannah Walker |
| 15:10–15:30 | Your brand didn't say that. AI did. Dr. Cecilia Dones in conversation with Iesha WhiteFeaturing Iesha White, Dr.Cecilia Dones |
| 15:35–15:55 | Help! I can't sell to lazy shoppersFeaturing Ashley Maloney |
| 16:00–16:20 | Lloyds 1% ClubFeaturing Rachael Pettit, Samantha Fletcher |
| 16:25–16:45 | Brands, stop shouting. They’ve muted you.Featuring Martin Fix |
| 16:50–17:10 | Creativity in the Age of AIFeaturing Izzy Tepekoylu, Tom Ollerton, Adam Boita, Laura Mc Nally |
| 17:10–17:15 | Chair's Closing CommentsFeaturing Livia Bernardini |
Beach Venue
| Time | Session |
|---|---|
| 03:00–03:30 | Day 1 - Beach Venue Visits |
Brave Bison Podcast
| Time | Session |
|---|---|
| 11:30–12:00 | Building human brands in the age of AI saturationFeaturing Sam Kelly, Hannah Baker |
| 12:30–13:00 | Sport England on why joy might be the bravest marketing strategyFeaturing Martin Ruffell, Kate Dale |
| 13:30–14:00 | Formula E on winning the culture war, not just the raceFeaturing Martin Ruffell, Ellie Norman |
| 14:30–15:00 | Two Marketers Walk Into a Funnel - How to Get Brand and Performance Just RightFeaturing Mark Byrne, René Hisserich |
| 15:30–16:00 | Essity on breaking the mould and cultural credibility in the creator ageFeaturing Luciana De Azevedo Lara, Jacinta Faul |
| 16:30–17:00 | Charlotte Tilbury on building beauty's most distinctive social brandFeaturing Eve Young, Marukh Budhraja |
Creativity Stagein partnership with Samy
| Time | Session |
|---|---|
| 09:45–09:55 | Welcome to MAD//Fest |
| 10:00–10:20 | Back to the Future: How Hovis Rediscovered Its Brand |
| 10:15–10:25 | Chair's WelcomeFeaturing Paul Hickey |
| 10:25–10:45 | Beyond the Buzz: Why Events Are Still Marketing's Main CharacterFeaturing Jake Burnham, Alex Melia |
| 10:50–11:10 | AI, the Human IngredientFeaturing Geoff Bull |
| 11:15–11:35 | Data doesn’t have periods - How Bodyform blew up a category with feelingsFeaturing Henrietta Corley, Luciana De Azevedo Lara |
| 11:40–12:00 | L’Oréal: How Community Powers Creativity at ScaleFeaturing Kim-lin Capes, George Dingle |
| 12:05–12:25 | The New Rules of Brand Collaboration: How to Create Partnerships People Actually Care AboutFeaturing Imme Ermgassen, Shona Campbell |
| 12:30–13:25 | LUNCH |
| 13:25–13:30 | Chair's WelcomeFeaturing Meredith Smith |
| 13:30–13:50 | How Vaseline turned a runners’ hack into a global brand platformFeaturing Nathalia Amadeu |
| 13:55–14:15 | The Gender Wars Are Bad for Business — and Bad for CreativityFeaturing Radha Davies, Ali Hanan, Phoebe Barter, Josh Harris |
| 14:20–14:40 | I, Pluralised: Imperial x The ClickFeaturing Abby Bolt, Bobby Burrage |
| 14:45–15:05 | Forget ROI. This is ROJ: Why the brands people love create something to look forward toFeaturing Ginger Johnson, Nick Bain |
| 15:10–15:30 | Human Instinct Meets AI Intelligence: How Global Brands Can Finally Personalize Creative Across Markets at ScaleFeaturing Ilona Wylie, Satej Sirur |
| 15:35–15:55 | How can you fall in love with a brand if you didn’t even choose it in the first place?Featuring Russ Wilson |
| 16:00–16:20 | Slow The Fk Down: Why Creativity Can’t Be RushedFeaturing Emma Harris |
| 16:25–16:45 | The Rebel Founder. The man behind All Saints will share his insights into how he built a brand that broke all the rules.Featuring Stuart Trevor, Katie Street |
Creator Economy + Culture Marketing Stagein partnership with TFL
| Time | Session |
|---|---|
| 10:15–10:20 | Chair's WelcomeFeaturing Theo Gentilli |
| 10:20–10:40 | Running a Legacy Brand Like a Challenger: Unpacking Motorola’s RAZR sharp design and culture-led playbook that inspires the next generationFeaturing Theo Gentilli, Wilkin Lee |
| 10:45–11:05 | Cultural relevance isn’t a vibe. It's a revenue. Worth billions.Featuring Heather Dansie |
| 11:10–11:30 | From Content to Culture: Why Creators Matter More than EverFeaturing Lydia Hunter, Hazan Aydin Yesilova |
| 11:35–11:55 | How Charlotte Tilbury Wins on Social: A Masterclass in Creators and CommunityFeaturing Lydia Hunter, Ryan Sasaki, Marukh Budhraja, Nadine Bourne |
| 11:55–13:00 | LUNCH |
| 13:00–13:20 | Influencers: Not just a line item on a media planFeaturing Liz O'Brien, Hannah, Tom Hazelden, Richard Brown |
| 13:25–13:45 | The Validation Effect: How Communities Shape What People Do NextFeaturing John Mc Lusky, Imogen Maric |
| 13:50–14:15 | Death of Social Media |
| 13:50–14:10 | The Art of Being Part of the Conversation How Six by Nico uses creators, culture and community to drive genuine engagementFeaturing Lydia Hunter, Annie Gaddis |
| 14:15–14:45 | LIVESTREAM: Louis Theroux - Algorithms, Advertisers, Toxic Content: Standing Up for Humanity |
| 14:45–15:05 | What’s love got to do with it? Is emotion overhyped or our last hope?Featuring Holly Mc Kinlay |
| 15:10–15:30 | Next Gen Insight: Is AI Rewiring Gen Z's Relationships with Brands AsFeaturing Rebecca Wilson, Geoffrey Turlin |
| 15:35–15:55 | Social Media Humbled Me: What Legacy Brands Taught Me About RelevanceFeaturing Lydia Hunter |
| 16:00–16:20 | Make your brand the main character of the internetFeaturing Alex Brown |
| 16:25–16:45 | Your Audience Didn’t Die, They Just Turned 35: Why Culture Marketeers are Losing Out by Only Targeting Youth AudiencesFeaturing Theo Gentilli |
| 16:45–16:50 | Chair's Closing CommentsFeaturing Theo Gentilli |
Disruption Stagein partnership with Havas
| Time | Session |
|---|---|
| 09:15–09:35 | Bring Back DinnertimeFeaturing Johanna Gerhold |
| 09:55–10:00 | Chair's WelcomeFeaturing Tom Rainsford |
| 10:00–10:20 | From Basket to Brand Love: The New Rules of Customer GrowthFeaturing Radha Davies, Richard Robinson |
| 10:25–10:45 | The Science of Desire: Decoding the very human system that powers growthFeaturing Lea Karam, Mark Sinnock |
| 10:50–11:10 | The Power of Design: How Little Dish Became the Fastest Growing Ready Meal Brand in the UKFeaturing Adam Swan, Sophie Giddings |
| 11:15–11:35 | The Illogical Leap: Driving extraordinary outsized growth at Uber with the illogical human mindFeaturing Will Hooker |
| 11:40–12:00 | The CMO Just Hijacked the Cloud Strategy - Why customer intelligence is becoming marketing's most valuable assetFeaturing Matt Pilgrim, Rob Mc Laughlin |
| 12:05–12:30 | X Marks the Blind SpotFeaturing David Murdin |
| 12:35–12:55 | Culture: the most important word in marketing that we can’t defineFeaturing Elliott Millard |
| 13:00–13:20 | Dough, Disruption & Defiance: How Pizza Pilgrims Took On the Big GuysFeaturing Thom Elliot |
| 13:20–14:15 | LUNCH |
| 14:15–14:45 | LIVESTREAM: Louis Theroux - Algorithms, Advertisers, Toxic Content: Standing Up for Humanity |
| 14:40–15:00 | Coco de Mer: 25 years of designing for pleasure |
| 15:05–15:25 | From Social Chaos to Commercial Control: The TikTok Shop Playbook That Works at Every ScaleFeaturing Sam Jacobs, Jack Finger |
| 15:05–15:25 | Going for Gold: How AU Vodka Built a Cultural Phenomenon |
| 15:30–15:55 | Giffgaff, Gaming & A Guide to Being Radically Disruptive from Product to Media PlanFeaturing Richard Sherwood, Lisa Boyles, Nathan Lindberg |
| 16:00–16:20 | Health Drinks Don’t Sell. Desire Does. How DASH Reinvented “Better‑for‑You”Featuring Bridget Hirst |
| 16:25–16:45 | Competing Against the Chinese Wave: What Western CMOs Can Learn from Inside Chinese Giants |
| 16:45–16:50 | Chair's Closing Comments |
Female Leaders' Club
| Time | Session |
|---|---|
| 10:00–11:00 | Built by Women, for Women: Turn Ideas Into AI Apps in 60 MinutesFeaturing Maninder Paul |
| 11:10–12:10 | Blazing Challenges: Turning Industry Heat into ActionFeaturing Julia Linehan, Manal Saho, Krum Dzhermanov, Caro Wagner, Suzanna Chaplin, Andy Squire |
| 12:20–13:20 | Take part in WACL Talent Mentoring at MAD//Fest 2026 |
| 13:20–14:00 | Lunch |
| 14:00–15:00 | Building Brand YouFeaturing Amelia Sordell |
| 15:20–16:20 | Power in Numbers: We all need to talk about burnout and building resilience in our careers.Featuring Adele Lewis Bridgeman |
| 16:30–17:30 | Get Sh*t Done x MAD//FestFeaturing Rebecca Rowntree |
Havas Stage
| Time | Session |
|---|---|
| 10:50–11:10 | The collabification of brandsFeaturing Mark Whelan, Claudia Tezcan |
| 11:40–12:00 | Generative AI & vibe coding: scaling fast without losing controlFeaturing Olivier Vigneaux, Gaston Anebicque, Armando Reyes |
| 15:00–15:20 | The Adaptive CMO: Leading with Trust in the Age of AIFeaturing Suzi Bentley Tanner, Steve Seddon |
| 15:50–16:10 | Everything I know about experience I learned from WhiskyFeaturing Raffaele Di Monaco, David Shulman |
Heritage Venue
| Time | Session |
|---|---|
| 03:00–03:30 | Day 1 - Disruptor Venue Visits |
Hexagon Stagein partnership with Kantar
| Time | Session |
|---|---|
| 09:45–09:55 | Welcome to MAD//FestFeaturing Ian Houghton, Dan Brain |
| 09:55–10:00 | Chair's WelcomeFeaturing Justin Pearse |
| 10:00–10:20 | The Human Connection: Why Efficiency Might Be Killing Your BrandFeaturing Sam Kelly |
| 10:25–10:45 | Love that drives growth: A no-BS guide to growing through fandomsFeaturing Nadine Slyper, Lynne Deason |
| 10:50–11:10 | The Future of BrandlandFeaturing Robin Jaffray, Sandie Dilger, Pete Markey, Emma Turner |
| 11:15–11:35 | Led by Community, Built for Culture: How e.l.f. democratizes access to every eye, lip and faceFeaturing Eric Fulwiler, Yana Yarmova |
| 11:40–12:00 | The Human Touch at ScaleFeaturing Justin Pearse, Elton Ollerhead |
| 12:05–12:25 | Vicki Maguire & Nils Leonard on CreativityFeaturing Nils Leonard, Vicki Maguire |
| 12:30–12:50 | 10 Myths about AI and advertising, what it all really means and what to do about it?Featuring Tom Goodwin |
| 13:00–13:40 | Madonna: Confessions on a Marketing PlanFeaturing Will Parrish, Natasha Billing |
| 13:30–14:15 | LUNCH |
| 14:15–14:45 | Algorithms, Advertisers, Toxic Content: Standing Up for HumanityFeaturing Katie Derham, Louis Theroux |
| 14:50–15:10 | The relationship advantage: How Must Have Ideas turns reach into repeat customersFeaturing Robin Marchant, Amy Last |
| 15:15–15:35 | The dots only humans can join - Brand. Moment. Culture.Featuring Peter Harbour |
| 15:40–16:00 | VisuAIse Futures: What does the Industry Really Want From AI?Featuring Henry Coutinho-Mason |
| 16:05–16:25 | McDonald’s: the power of getting people talkingFeaturing Joshua Bullmore, Hannah Pain |
| 16:30–16:50 | What Winning Brands Know: You Can't Catfish Someone Over CoffeeFeaturing Felicia Asiedu |
| 16:55–17:15 | Paul C Brunson; Holding SpaceFeaturing Paul C.Brunson |
Leaders Lab (by invitation only, check the app for details)in partnership with AppsFlyer and powered by AWS
| Time | Session |
|---|---|
| 09:25–09:30 | Chair's welcome |
| 09:30–10:00 | 10 Myths about AI and advertising, what it all really means and what to do about it?Featuring Tom Goodwin |
| 10:10–10:40 | The Retail Media Evolution: Solving for FragmentationFeaturing Andrew Connell, Lex Nakad |
| 10:45–11:15 | The Pitch DisconnectFeaturing Fiona Spooner, Phoebe Barter, Gill Huber, Hannah Fisher, Beccy Dye |
| 11:15–11:45 | News, trust and what we lose if we lose itFeaturing Laura Wilshaw, Charlene White |
| 12:00–12:30 | Tearing up the T-Shape: Rebuilding the CMO Leadership Framework for the Agentic AgeFeaturing Ceri Rose, Sabrina |
| 12:45–13:15 | From Established Brand To Fast Moving Scale UpFeaturing Fiona Richards, Gill Huber, Kate Davies, Richard Bowden |
| 13:15–14:15 | LUNCH |
| 14:15–14:45 | LIVESTREAM: Louis Theroux - Algorithms, Advertisers, Toxic Content: Standing Up for Humanity |
| 14:45–15:15 | Slowthef*ckdown: How to navigate the madness of modern leadershipFeaturing Hannah Diddams, Emma Harris, Julie Doleman, Antoinette Raymond, Tom Hazelden |
| 15:30–16:00 | Hare or Tortoise: Who Wins the Innovation Race?Featuring Ian Maskell, Christina Habib |
| 16:15–16:45 | The Up-Skilled CMO: Leading Marketing Teams from AI Inertia to Autonomous ActionFeaturing Jessica Pyne, Beth Flintoff, Sabrina |
| 16:45–19:00 | WORLD CUP WATCH PARTY! (Kick off @ 17:00) |
MAD//Sportsin partnership with SportRadar
| Time | Session |
|---|---|
| 09:45–09:50 | Chair's Opening CommentsFeaturing Alex Payne |
| 09:50–10:10 | The Rise of the Female Athlete CreatorFeaturing Ruth Hooper, Shania Hayles, Jordan Guard |
| 10:15–10:45 | Can marketing technology help brands reach sports fans in the moment and match the speed and scale of live sport?Featuring James Tollington, Nikolaus Beier, Jascha Bräker |
| 10:50–11:10 | The New Fan Economy: How Fan Intelligence Is Reshaping AdvertisingFeaturing JP O'Keeffe, Neil Joyce, Liz Ferguson |
| 11:15–11:35 | Metro Bank + the English Cricket Board: Transforming the future of women's + girls' cricket togetherFeaturing Ben Bradley, Danielle Lee |
| 11:40–12:10 | Designing Fandom: How Unilever uses football to create fan relevanceFeaturing Maya Herm, Afkevan de Klashorst, Alex Kemp |
| 12:15–12:35 | Riding the Wave of Inclusion: FatFace Foundation’s Partnership with Surfing EnglandFeaturing Ben Powis, Jodie Higgins |
| 12:40–13:00 | Content at Full Speed: How British Wheelchair Basketball is Preparing for the 2027Featuring Erika Maitland, Andrew Hall, Justine Baynes |
| 13:00–14:15 | LUNCH |
| 14:15–14:35 | Icons, Untapped: The Creator Economy Deal You're Missing Out OnFeaturing Joe Edwards, Nick Ball |
| 14:40–15:00 | From Footballers to Founders: Why we built The Powerhouse Project.Featuring Rosie Kmita, Mollie Kmita |
| 15:05–15:25 | Partnerships with purpose: driving impact and innovation with Manchester City, Xylem and SPORTFIVEFeaturing Jeremy Way, Tom Cleary, Ruth Clarke |
| 15:30–15:50 | Sport England : Moments of Joy in a Mad, Mad WorldFeaturing Kate Dale |
| 15:55–16:15 | Banking on Sport: Building Brands, Communities and OpportunityFeaturing Tom Corbet |
| 16:20–16:40 | THE BEAUTIFUL GAME, DELIVERED: SIDEMEN AND PAPA JOHNSFeaturing Josh Evans, Natalie Jackson, Joe Lamb |
| 16:40–16:55 | PIING |
| 16:55–17:00 | LiveScore Showcase |
| 17:00–20:30 | WORLD CUP WATCH PARTY |
Media + Tech Stagein partnership with StackAdapt
| Time | Session |
|---|---|
| 09:15–09:35 | Over 50? Advertising has left the chat...Featuring Eleanor Thornton-Firkin |
| 09:50–09:55 | Chair's WelcomeFeaturing Khaled Alfangary |
| 09:55–10:15 | Media funnel in transition - adapting to growth ambition of major advertisersFeaturing René Hisserich |
| 10:20–10:40 | Who Really Owns Media Data?Featuring Jean-Daniel Germain, Michael Smith |
| 10:45–11:05 | The Last Unfair Advantage: Creativity in an AI WorldFeaturing Joe Guindi |
| 11:10–11:30 | The Real Bottleneck in Performance Marketing is CreativeFeaturing Mihaela Mateescu |
| 11:35–11:55 | Driving Brand Relevance: Why Bentley stopped impersonating culture and started playing in it.Featuring Simon Shaw, Ben Whattam |
| 12:00–12:20 | Can Retailers do DOOH?Featuring Liam Smallwood, Nick Caplan, Jodie Hall, Dean Harris |
| 12:25–12:55 | Attention Metrics: Creative Has Entered the ChatFeaturing Ian Forrester, Audrey Tran Van Nhieu, Marc Guldimann, Alex Browne |
| 12:55–13:15 | Creatives, Creators or Machines: Who Wins Paid Media?Featuring Shannon Mc Donald, Vicky Handley, Shirley Smith, James Shoreland |
| 13:15–13:45 | LUNCH |
| 13:45–14:05 | Challenger Brand, No Media Budget? The World's Best Villa Company Turned Its Inventory Into an Ad Campaign.Featuring Steven Ballinger, Celine Davies, Matt Hodgson |
| 14:15–14:45 | "LIVESTREAM: Louis Theroux - Algorithms, Advertisers, Toxic Content: Standing Up for Humanity" |
| 14:45–15:05 | From Screens to Spend: TV Measurement Done Properly (Live-ish)Featuring Panid Sarrami Froshani, Danny Holmes |
| 15:10–15:30 | Retail is the New Social MediaFeaturing Emad Nadim, Kasey Swithenbank, Taniya De Abrew |
| 15:35–15:55 | Joined-Up Thinking: How Data, AI and Identity Are Rewriting the Advertising PlaybookFeaturing Katie Field, Travis Clinger, Wayne Butler |
| 16:00–16:20 | Immersive vs Intrusive: how to walk the fine lineFeaturing Matt Butts, Julia Linehan, Tom Priestman, Pete Wallace, Jean-Paul Schmetz |
| 16:25–16:45 | 3 ways to tackle Retailer's challenges with Agentic Media OrchestrationFeaturing Caroline Sajas, Auxandre Stephan |
| 16:50–17:10 | Trusting autonomous agents with $1B in ad spendFeaturing Elias Malm |
| 17:10–17:15 | Chair's Closing CommentsFeaturing Jessica De Bellis |
Retail Media Evolvedin partnership with Tesco Media
| Time | Session |
|---|---|
| 10:25–10:30 | Chair's WelcomeFeaturing Jessica Myers |
| 10:30–10:55 | Beyond the Basket, and Future of Full-Funnel Retail MediaFeaturing Anthony Lawson, Rebecca Sentance |
| 11:00–11:20 | We know challenger brands: how to break through with Tesco MediaFeaturing Jodie Kenny, Russell Franklin |
| 11:25–11:45 | Harrods: The Long Desire - Retail Media for Brands Worth Waiting ForFeaturing Lucie Leverton |
| 11:50–12:10 | Humans v Clicks: smarter media starts with real retailFeaturing Simon Trewavas, Vicky Foster |
| 12:15–12:35 | Beyond the Bandwagon: From ‘Doing’ Commerce Media to Harnessing it for GrowthFeaturing Helen Johnson, Joyce-Brown |
| 12:40–13:10 | Can Challenger Brands Compete in the Age of Retail Media? Lessons from Magnum UK and NOMOO GermanyFeaturing Ian Maskell, Rebecca Gockel, Katie Moreton |
| 13:10–14:20 | LUNCH |
| 14:20–14:40 | Death by dashboard: how do we save advertisers from commerce media’s growing complexity problem?Featuring Ollie Shayer, Claire |
| 14:45–15:05 | Made with Heart, Won with Coffee: The Human Touch on the High StreetFeaturing Fiona Wylie, Harry |
| 15:10–15:30 | The Mission Advantage: Why the strongest media signal isn't what people bought, it's why they went shoppingFeaturing Stanley Oyovota |
| 15:35–15:55 | Inside KGA’s Retail Media Strategy to Scale Jimmy Choo Across RetailersFeaturing Simon White, Heemish Goomanny, Adam Jackson |
| 16:00–16:20 | Retail Media’s Growth Trap: Turning Shopper Intent into Measurable ImpactFeaturing Matthew Higgins |
| 16:25–16:45 | Retail Media Transformation at ScaleFeaturing Parweez Mulbocus, Neil Stubbings |
| 16:50–17:10 | In-Store Media: The Sleeping Giant Your CFO Will Thank You For Waking |
THE·TEAM Tavern
| Time | Session |
|---|---|
| 13:00–13:30 | Lunch with THE·TEAM – join us for pizza |
| 13:30–14:15 | Her Fandom: How Women as fans are Redefining CultureFeaturing Theo Hamburger, Maya Herm, Thayer Lavielle, DJ Monki(Lucy Monkman) |
| 15:00–15:30 | Experiential Marketing's Moneyball MomentFeaturing Andy Davey, Charlotte Rawlings, Paul Saville |
| 16:00–16:30 | What's a Fan Really Worth?Featuring Alexandra Goldschmidt, Ryan Skeggs |
Wednesday July 8
AI + Innovation Stagein partnership with Sprinklr
| Time | Session |
|---|---|
| 09:25–09:45 | The Human Algorithm: How Culture Wins Your Brand TrustFeaturing George Sullivan |
| 09:55–10:00 | Chair's WelcomeFeaturing Livia Bernardini |
| 10:00–10:20 | AI Killed the Funnel. What next? Motorway & 21st Century Brand On The New Brand Playbook for LLM-mediated Customer JourneysFeaturing Naomi Walkland, Neil Barrie |
| 10:20–10:40 | The Two-Audience Problem: Aviva on Marketing for Humans and MachinesFeaturing Abbey Grocott, Andrew Cox |
| 10:45–11:05 | Over 80% of social media content is now video. Is your brand truly listening? Decode critical brand intelligence from video with AI.Featuring Chelsie Hall |
| 11:10–11:30 | The Neuroscience of Storytelling: How to Influence and Connect in the Age of AIFeaturing Natalia Talkowska |
| 11:35–11:55 | Your customer is now always in the room. Even when they're not.Featuring James Tyrrell, Ben Warner, Michael Barber |
| 12:00–12:20 | The Good, the Bad and the Backlash - Embedding AI in Fashion RetailFeaturing Red Godfrey, Ben Wardle |
| 12:20–13:20 | Lunch |
| 13:20–13:40 | The fight to be distinctive: Why FMCG brands need human messiness in the Age of AIFeaturing Max Keane, Valentina Ciobanu, Melissa Goffe, Karen Wilkinson |
| 13:45–14:05 | The Agent Did It, Now Who Pays?Featuring Maithili Jalihal, Andrew Hayward-Wright, Dimitris Beis |
| 14:10–14:30 | Why AI is corroding the social contract between brands and consumers, and how you can fix itFeaturing Rosie Kitson, Ravi Pau |
| 14:35–14:55 | Gaming as an Innovation DriverFeaturing Jascha Bräker, Jonathan Gustavii, Sam Wahab, Amanpreet Singh, Mai Fenton |
| 15:00–15:20 | AI Won't Kill Creativity. Your Calendar WillFeaturing Luis Clark |
| 15:25–15:50 | AI Agony AuntFeaturing Mike Pearson, Sonia Holman, Patrick Williamson, Alessandra Di Lorenzo |
| 15:55–16:15 | Growth, Not Cuts: Is Your AI Strategy Leaving Money on the Table?Featuring Mark Taylor |
| 16:20–16:40 | The New Shape of Marketing OrganisationsFeaturing Marcus Krzastek, Elias Malm, Pippa Prain, Erfan Djazmi, Marcus Foley |
| 16:45–17:05 | The future of marketing: AI, Innovation & What Actually Matters in 2027Featuring Aaron Gibson, Elfried Samba |
| 17:05–17:10 | Chair's Closing CommentsFeaturing Livia Bernardini |
Beach Venue
| Time | Session |
|---|---|
| 03:00–03:30 | Day 2 - Beach Venue Visits |
Brave Bison Podcast
| Time | Session |
|---|---|
| 10:30–11:00 | Pink jumpsuits, pop-ups and the art of crowd-pleasing with NICEFeaturing Amy Cheyne, Eve Young |
| 12:30–13:00 | Special Olympics GB on inclusion beyond the medalFeaturing Tom Rawlings, Geoff Griffiths |
| 14:30–15:00 | Timeless rules and timely tactics: balancing strategy with agility in a portfolio businessFeaturing Luke Blackburn, Hannah Baker |
| 15:30–16:00 | Is your creative authentic enough?Featuring Isabel Villadolid, Rob Manning |
| 16:30–17:00 | Time Out on being iconic, not invisible on socialFeaturing Chante Piette-Valentine, Eve Young |
Creativity Stagein partnership with Samy
| Time | Session |
|---|---|
| 09:15–09:35 | Paradise x Casillero del Diablo: How Iconic Brands Stay Culturally RelevantFeaturing Nick Jekyll, Claire Raine, Emma Bartholomew |
| 09:55–10:00 | Chair's WelcomeFeaturing Paul Hickey |
| 10:00–10:20 | Back to the Future- The smartest move in an AI world may just be paperFeaturing Charlotte Pearce |
| 10:25–10:45 | The North Face: From Mountains to FeedsFeaturing Tom Stephens, Myrthe Mertens De Vry |
| 10:50–11:10 | Showmanship & ChaosFeaturing Lee Bofkin, Mark Denton |
| 11:15–11:35 | The human advantage — LEGO on creativity, AI, and what actually mattersFeaturing Ben Richards, Rebecca Rowntree |
| 11:40–12:00 | Production Unplugged: Weaponising The Human Touch to Master the Tech-Driven Content EraFeaturing Rhona Glazebrook, Kaitlyn Pearce, Aziza Bhatia, Emma Cassidy, Aidan Gibbons |
| 12:05–12:25 | Beyond ‘Nice to Have’: How Trinny London Embeds Creativity as a Competitive AdvantageFeaturing Alex Reeves, Michelle Marks |
| 12:30–13:25 | LUNCH |
| 13:25–13:30 | Chair's WelcomeFeaturing Meredith Smith |
| 13:30–13:50 | Date My Mate: How Nice & Local revived Britain’s age-old tradition of finding love in the pub.Featuring James Tyler, Amy Cheyne |
| 13:55–14:15 | Rave Snails & Glitter Kittens: Why TopCashback Traded Data-Points for DopamineFeaturing Laura Jordan Bambach, Chris Delahunty |
| 14:20–14:40 | What Would Draper Do? - Taste, judgement and the fight against AI slop.Featuring Oli Mival, Dave Ward, Jody Goodall |
| 14:45–15:05 | How to turn the people-powered illusion into a realityFeaturing Katie Jackson, Valerie Bounds |
| 15:10–15:30 | The Effectiveness Gene: Rally your organisation behind your creative vision for growthFeaturing Laurence Green, Ed Cox, Lorna Dawson |
| 15:35–15:55 | Keep Us Beating: turning survival stories into something people could actually feelFeaturing Claire Sadler, Alex Reeves |
| 16:00–16:20 | Hidden in Plain Sight - How challenging assumptions helped Durex unlock better creativityFeaturing Eleonore (Ellie)Murauer, Lucy Rennie |
| 16:25–16:45 | Nobody Asked For This. What to make when anyone can make anythingFeaturing Poppy Andrews, Jordan Stone, Mariam Ziada |
| 16:50–17:10 | Spreading Happiness, Reimagining TeaFeaturing Catherine Loftus |
Creator Economy + Culture Marketing Stagein partnership with TFL
| Time | Session |
|---|---|
| 09:50–09:55 | Chair's WelcomeFeaturing Kelli Nelson |
| 09:55–10:15 | If London Were a Movie, TfL Would Be the Main CharacterFeaturing Harriet Mc Donald |
| 10:20–10:40 | When is a Cow a GOAT? When Values Meet CultureFeaturing Rahul Gursahani |
| 10:45–11:05 | Where AI Ends and Judgment Begins: A Creator Campaign AutopsyFeaturing Christian Johnston |
| 11:10–11:30 | Going Viral on TikTok isn’t a social strategy: How to create content that ladders up to something biggerFeaturing Fin Wallace, Ruby Furby, Charlotte Tonry, Sedge Beswick |
| 11:35–11:55 | LIVE Shopping: The Most Engaging Digital Commerce FormatFeaturing Sam Jacobs, Jack Finger |
| 12:00–12:20 | The Influencer Spend Nobody Was WatchingFeaturing Nina Chande |
| 12:20–13:00 | LUNCH |
| 13:00–13:20 | From Subscribers to Superfans: Where the Creator Economy Goes NextFeaturing Kat Bean, Ruairi Pammen |
| 13:25–13:45 | Decreasing returns: The existential challenge of trust in creator marketing todayFeaturing SYLVIA Brendel, Theo Gentilli |
| 13:50–14:10 | Stop Writing Authenticity Into BriefsFeaturing Eugen Knippel, Fiona Macpherson |
| 14:15–14:35 | What Creators Know That Brands Don’t: Lessons from building audiences, content and commerce — with Jono Yates of Only ScransFeaturing Lydia Hunter, Jono Yates |
| 14:40–15:00 | Leading with authenticityFeaturing Mc Aleer |
| 15:05–15:25 | SHAPING POSITIVE INFLUENCE WHEN PURPOSE IS NO LONGER IN VOGUEFeaturing Kevin Evans, Jo Zukunft |
| 15:30–15:50 | Giving Creators the Keys: How Jeep Built a YouTube Campaign People Wanted to WatchFeaturing Kelly Woods, Mitch Syrett, Blake Samson |
| 15:55–16:15 | The algorithm is eavesdropping: Why brave brands win in the era of machines.Featuring Graham Wilkinson, Lizzie Dearsley, Sophie Williams |
| 16:20–16:40 | Culture Is the New Luxury: How Hennessy x Afro Nation Redefined Premium Through CultureFeaturing Fabien Sommer, Desh Govender, Tsidi Dagadu, Clémence Blum |
| 16:40–16:45 | Chair's closing commentsFeaturing Kelli Nelson |
Disruption Stagein partnership with Havas
| Time | Session |
|---|---|
| 09:15–09:35 | The Original Social NetworkFeaturing Nuala Gallagher, Chloë Davies |
| 09:55–10:00 | Chair's WelcomeFeaturing Tom Rainsford |
| 10:00–10:20 | Data don’t crave Whoppers: Why the best ideas still start in the gutFeaturing Saskia Jones, Katie Evans |
| 10:25–10:45 | Designing for the “path of desire”Featuring Ben Richards, David Shulman, Claire Mac Arthur |
| 10:50–11:10 | Nobody Falls in Love with a FunnelFeaturing Hussain Manawer, Claudia Nicholls, Rich Mc Hardy |
| 11:15–11:45 | LEON founder John Vincent meets Rory SutherlandFeaturing John Vincent, Rory Sutherland |
| 11:50–12:20 | The new era of YouTube creator marketingFeaturing Adam Gregory, Shira Jeczmien, Izzy Ngo |
| 12:25–12:45 | How Nothing is Making Tech More HumanFeaturing Charlie Smith, Amy O'Brien |
| 12:50–13:10 | Where Passions Collide: Why Gaming Sits at the Centre of CultureFeaturing David Duffield |
| 13:15–13:45 | CarWow: Disrupting a £45bn MarketFeaturing Ben Carter, Richard Robinson |
| 13:45–14:30 | LUNCH |
| 14:30–14:50 | The appliance of Behavioural ScienceFeaturing Richard Shotton |
| 14:55–15:15 | First-Party Data Isn’t the Problem. Activation Is. Experian x easyJet x AUDIENCESFeaturing Debbie Oates, Sandy Ghuman, Rob Mc Laughlin |
| 15:20–15:50 | Secret Lives of Ad Women – would we lie to you?Featuring Elliot Moss, Nicky Bullard, Dawn Paine, Juliet Simpson |
| 15:55–16:15 | Bots, Brand and Bullshit: The Agentic Commerce Top 10Featuring Julie Austin |
| 16:20–16:40 | DJ AG in Conversation: What People Still Show Up ForFeaturing Djag, Parisa Parmar |
| 16:45–17:05 | Arrested for Marketing - The stunts, the scandals and what I learned from going to far – on purposeFeaturing Rory Mc Entee |
| 17:10–17:30 | The Tech Identity CrisisFeaturing Kyle Anthony Fiore, Mark Lester |
| 17:35–17:40 | Chair's Closing Comments |
Female Leaders' Club
| Time | Session |
|---|---|
| 09:30–10:30 | The HOW of High Performance: The Skill Nobody's Taught YouFeaturing Sally Henderson |
| 10:50–11:50 | Basic b*tch thinking is killing brands. Time to Think Queerer.Featuring Harriet Phillips, Annie Bartley |
| 12:00–13:00 | Your brain called. It needs a declutter.Featuring Hélène Grandjean, Isabella Kornaś |
| 12:00–13:00 | Managing your Exit Plan |
| 13:00–14:00 | LUNCH |
| 14:00–15:00 | Quit To Grow: The Discipline of Knowing When to LeaveFeaturing Sedge Beswick |
| 15:20–16:20 | Getting Ready for What's Next: Why women need an exit plan before they think they need one.Featuring Claire Billings |
| 15:20–16:20 | The Exit Plan: building the proof, profile and confidence for your next move |
| 16:30–17:30 | FLC x Empower Networking sessionFeaturing Emma Harris |
Havas Stage
| Time | Session |
|---|---|
| 10:50–11:00 | Relaunch or Relapse: The 90% You Don't See Behind Brand Transformation |
| 11:15–11:35 | From Worthy to Wanted: re-branding sustainability in today’s contextFeaturing Rosie Kitson, Darsh Myronidis |
| 11:40–12:00 | "BEYOND INFLUENCE: Creators as discovery engines"Featuring Georgia Kelly, Jim Chapman, Sophie Raine, Lola Oyewole, Charlotte Jacklin |
| 13:25–13:45 | Getting Buttered in a commoditised marketFeaturing Catriona Mantle, Holly Ripper |
| 15:00–15:20 | 30 years of growth... Turning Cultural Moments into Connected ExperiencesFeaturing Amie Cripps, Glenn Hoddle, Chris Bryant, Nick Wright, Gary Bansor |
Heritage Venue
| Time | Session |
|---|---|
| 03:00–03:30 | Day 2 - Disruptor Venue Visits |
Hexagon Stagein partnership with Kantar
| Time | Session |
|---|---|
| 09:45–09:55 | Welcome to MAD//FestFeaturing Ian Houghton, Dan Brain |
| 09:55–10:00 | Chair's WelcomeFeaturing Mary Keane-Dawson |
| 10:00–10:40 | Addressing the people problem - have humans lost control of creative marketing?Featuring Justin Pearse, Martin Sorrell |
| 10:45–11:05 | Creative ReCode: The CMO’s guide to ideas that win in (AI) search and socialFeaturing Dom Boyd, Jodie Gillary |
| 11:10–11:30 | Maintaining Cultural Relevance 40 Years On In An Era Of DataFeaturing Sarah Barron |
| 11:35–11:55 | Paradise is Personal: How Sandals Keeps Luxury Human in an Automated WorldFeaturing Anthony Cortizas |
| 12:00–12:20 | Rugby Reimagined - a ferocious game played on the edge.Featuring Rob Calder, Guillaume Furminger |
| 12:20–12:40 | How PepsiCo is Turning Media Quality Into a Productivity AdvantageFeaturing Marc Guldimann, Luke Blackburn |
| 12:45–13:15 | Molly vs The Machines: What should the Industry do next?Featuring Ian Russell, Mary Keane-Dawson, Natalie Trye, Jake Dubbins, Johnny Winn |
| 13:15–14:15 | LUNCH |
| 14:15–14:45 | Human First: How Marketers Can Harness AI Without Losing Their MindsFeaturing Dr. Julia Shaw |
| 14:50–15:10 | Human-led innovation meets AI: The Next Era of CreativityFeaturing Kate Mellett |
| 15:15–15:35 | Beyond the Signal: why Human Insight is the most powerful data pointFeaturing Christina Habib |
| 15:40–16:00 | People Influence People, we've been overcomplicating it for too long.Featuring Joe Adsett |
| 16:05–16:25 | Revenge of the fabulous fuck ups!Featuring Vicki Maguire |
| 16:30–16:50 | No Retreat, No Surrender: The Human Edge: Reinvention in the Age of AIFeaturing Ava Shoreland, Aaron Yearwood, Lisa Goodchild, Jason Edwards |
Leaders Lab (by invitation only, check the app for details)in partnership with AppsFlyer and powered by AWS
| Time | Session |
|---|---|
| 10:25–10:30 | Chair's welcomeFeaturing Laura Fox |
| 10:30–11:00 | A Human not superhuman - honest discussion around the real Marketing Leadership challengesFeaturing Abby Dixon |
| 11:15–11:45 | The Attention Marketing EraFeaturing Alex Grach, Hazem EL Taha, Georges Mao |
| 12:00–12:30 | Is Your Brand Machine Readable? A CMO Briefing.Featuring Cassie Hall, Neil Barrie |
| 12:45–13:15 | The Atrophy Trap: Why AI is Quietly Hollowing Out Your Marketing FunctionFeaturing David Billings |
| 13:15–14:15 | LUNCH |
| 14:15–14:45 | LIVESTREAM: Dr Julia Shaw - Human First: How Marketers Can Harness AI Without Losing Their Minds |
| 14:45–15:15 | The Human ExperienceFeaturing John Sills |
| 15:30–15:50 | Building globally connected creative ecosystems: a winning strategy for PearsonFeaturing Rachel Exton, Lisa Gamreklidze |
| 15:55–16:15 | The Hidden Forces That Move Your Customers: Behavioural Science in the Real WorldFeaturing Richard Shotton |
| 16:20–16:40 | Fireside chat with Propercorn |
MAD//Sportsin partnership with SportRadar
| Time | Session |
|---|---|
| 09:40–09:45 | Chair's Opening Comments |
| 09:45–10:05 | The World Cup Panel - 365 Days FootballFeaturing Jack Cantwell, Ben Cronin, Reshmin Chowdhury, Tom Müller |
| 10:05–10:35 | Purpose Pays - Sports New Commercial PlaybookFeaturing Francesca Tognoni, Neill Duffy, Guillaume Sabran |
| 10:40–11:10 | Fan is a verb: how ITV engages fans and the implications for brandsFeaturing Flora Henry, Ed Chamberlin, Lucy Irving, Gareth Griffiths |
| 11:15–11:35 | The future of sports marketing isn't audience-first. It's moment-firstFeaturing Jon Hewson |
| 11:40–12:10 | Added Time with Aston Villa Women. The Power of IRL Moments Outside the 90 Minutes.Featuring Jenny Mitton, Abbey Presswood, Charlie Copsey |
| 12:15–12:35 | 30 Years of Data. Infinite Ways to Play.Featuring Caitlin Ramrakha, Louise Beltrame-Bawden |
| 12:40–13:00 | Reaching the next generation of sports fans in the age of social media bans for under-16sFeaturing Moe |
| 13:05–14:15 | LUNCH |
| 13:05–13:25 | The Future of Fandom: From Moments to MeaningFeaturing Laura Pinnell |
| 14:15–14:45 | The Future of Purpose in Sport: From Awareness to ActionFeaturing Caroline Fisher, Natasha Weeks, Tess Howard |
| 14:45–15:05 | Paddy Power x Prostate Cancer UK – The Even Bigger 180 – Turning Sponsorship into Social ImpactFeaturing James Steven, Paul Mallon |
| 15:10–15:30 | Make Moments Matter with Event OOHFeaturing Andrew Mullins |
| 15:35–15:55 | Ditching the Script: How Pringles Let Talent Loose to Win the Third SpaceFeaturing Rebecca Worthington, Simon Luff |
| 15:35–15:55 | The MCC: The next innings |
| 16:00–16:20 | Loyalty is dead. Long live fandom: Brand lessons from the world’s most devoted sports fansFeaturing Dennis Claus |
| 16:25–16:45 | Beyond Sponsorship: How Brands Can Create Impact Through SportFeaturing Carina De Oliveira Azevedo, Alison Tarry, Laura Williamson Coop |
| 16:45–17:05 | The Next Generation of Sporting LisbonFeaturing Lee Rolston, André Bernardo |
Media + Tech Stagein partnership with StackAdapt
| Time | Session |
|---|---|
| 09:15–09:40 | Wasabi: When Your Niche Becomes MainstreamFeaturing Richard Sherwood, Mays Elansari |
| 10:15–10:20 | Chair's Welcome CommentsFeaturing Jessica De Bellis |
| 10:20–10:40 | Unpacking CTV and Media SpendFeaturing Tom Mills |
| 10:45–11:05 | The End of Targeting: Building Performance Systems That ThinkFeaturing Martin Brown |
| 11:10–11:30 | Everything CMOs Want in 2026 Is Happening in AffiliateFeaturing David Lloyd, Susan Armstrong Payne |
| 11:35–11:55 | The REAL Attention Game ShowFeaturing Michelle Ashurst, Nicola Claydon |
| 12:00–12:20 | How AI Is Solving the New Measurement ChallengeFeaturing Gareth Maritz |
| 12:25–12:45 | From Insights to Impact: Creating a Culture of Marketing Effectiveness at Lloyds Banking GroupFeaturing Colin Smith, Ricky Watson |
| 12:50–13:10 | Connected We Are - Consumer and CommerceFeaturing Swagat Choudhury |
| 13:15–13:35 | How To Cut Media Spend and Scale RevenueFeaturing Liam Wade |
| 13:35–14:15 | LUNCH |
| 14:15–14:35 | If Nobody's Looking, Nothing Else MattersFeaturing David Winstone, Dominic Di Talamo, Manuela Meisel, Chris Gorney |
| 14:40–15:00 | Beyond the Final Whistle: How Real-Time Fan Data Is Reshaping Sports AdvertisingFeaturing Brett Lotriet Best, Callum Spriddle, Adam Azor |
| 15:05–15:25 | Screens to Checkouts: The Real-World Impact of Combining CTV and Retail MediaFeaturing Luke Judge, Matteo Ferrario |
| 15:30–15:50 | Return on Inclusion: The Story Behind the UK's Most Effective Brand in 2025Featuring Charlotte Löfgren-Rowe, Samira Brophy, Claire Mc Hardy |
| 15:55–16:15 | Protecting your share of attentionFeaturing Kirstenvan Rooyen, Ryan Caid, Chris Beer |
| 16:20–16:40 | From Models to Decisions, Building a Measurement CultureFeaturing James Libor, Lauren Hardaker |
| 16:45–17:05 | From signals to sales: unifying HI and AI to unlock better business outcomesFeaturing Meredith O'Brien |
| 17:05–17:10 | Chair's Closing CommentsFeaturing Nico Pavlou |
Retail Media Evolvedin partnership with Tesco Media
| Time | Session |
|---|---|
| 10:30–10:50 | Building a retail media network that resonates |
| 10:50–10:55 | Chair's welcomeFeaturing Ifeoma Jibunoh |
| 10:55–11:15 | Stop Optimising Channels. Start Winning Journeys.Featuring Tash Whitmey |
| 11:20–11:40 | When Purpose Performs: What Retail Media Can Learn from Co-Created PartnershipsFeaturing Carina De Oliveira Azevedo, Alison Tarry, Laura Williamson Coop |
| 11:45–12:15 | OFFSITE RETAIL MEDIA: REAL CHANNEL OR JUST A BUZZWORD?Featuring Jean-Vincent Chardon, James Gilkes, Margaux Langevin |
| 12:20–12:40 | How to find opportunities on Retail Media’s uneven playing fieldFeaturing Nick East |
| 12:40–14:15 | LUNCH |
| 14:15–14:45 | LIVESTREAM: Dr Julia Shaw - Human First: How Marketers Can Harness AI Without Losing Their Minds |
| 14:45–15:15 | The Secret Weapons ClubFeaturing Jessica Cooke, Ieva Butenaite, April C Ox, Millie Fairbank |
| 15:20–15:40 | Retail Media's AI RESETFeaturing James Taylor, Beth Smith |
| 15:45–16:05 | Retail Media's Creative Revolution: How AI-Powered Testing and Personalisation Drive PerformanceFeaturing Luke Blackburn, Rebecca Sentance |
| 16:05–16:25 | People don’t buy products. They build homes.Featuring Jessica Cooke |
| 16:30–16:50 | The Agentic Commerce Gap No Brand is Talking AboutFeaturing Mrunal Bhagat |
Thursday July 9
AI + Innovation Stagein partnership with Sprinklr
| Time | Session |
|---|---|
| 09:55–10:00 | Chair's WelcomeFeaturing Livia Bernardini |
| 10:00–10:20 | Are AI Agents the ultimate brand activists?Featuring Sara Denby |
| 10:25–10:45 | When AI makes marketers more humanFeaturing Charlie Bell, Laura Thornley |
| 10:50–11:20 | Your Creative Won’t Work, Human or AI.Featuring Martin Karaffa, Christina Habib |
| 11:20–11:40 | STOP THE SLOP! Let creators create, let AI accelerateFeaturing Stjepan Zelić |
| 11:40–12:00 | Don't Be Romantic About the Past - creatives are built for what comes nextFeaturing Oliver Yonchev |
| 12:05–12:25 | The Joined-up Solution. From Creative Vision, insight infrastructure to AI-Powered ProductionFeaturing Vicky Janaway, Jonathan Bates, Ria Purser, Rob Goodwin |
| 12:30–12:50 | The human hand in AI: The case for designed imperfectionFeaturing Max Ottignon, Jack Cully |
| 12:50–12:55 | Chair's Closing CommentsFeaturing Livia Bernardini |
Brave Bison Podcast
| Time | Session |
|---|---|
| 10:30–11:00 | The Business of Women's CricketFeaturing Ben Bradley, Misha Pabari |
| 12:30–13:00 | System 1 on making creator advertising work for your brandFeaturing Beth Marchant, Hannah Baker |
| 13:30–14:00 | Vodafone on making creators work harder than just reachFeaturing Cassia Colling, Chelsea Noronha |
Creativity Stagein partnership with Samy
| Time | Session |
|---|---|
| 09:30–09:35 | Chair's WelcomeFeaturing Paul Hickey |
| 09:35–09:55 | The Good, the Bad and the Backlash - Embedding AI in Fashion RetailFeaturing Red Godfrey, Ben Wardle |
| 09:45–09:55 | Welcome to MAD//Fest |
| 10:00–10:20 | Advertising has now become F*©king ImpossibleFeaturing Ausrine Skarnulyte, Will Harris, Ian Cassie |
| 10:25–10:45 | Beer, Sex and Brand WorldsFeaturing Seamus Higgins, Alice Garton, Lorenzo Fruzza, Ben Wilson |
| 10:50–11:20 | It takes a team to tell a storyFeaturing Samuel Sutton, Ginny Nackvi, Livi West, Ria Jaiswal |
| 11:25–12:05 | Connection Clinic: The DIY Diagnostic Session for Brands Done Performing.Featuring SJ Benham, Nabila Richardson |
| 12:10–12:30 | You don't need a dick to DJFeaturing Jo Joseph, Justin Pearse |
Creator Economy + Culture Marketing Stagein partnership with TFL
| Time | Session |
|---|---|
| 09:55–10:00 | Chair's WelcomeFeaturing Theo Gentilli |
| 10:00–10:30 | What’s In a Name? When Identity Meets OpportunityFeaturing Laura Montarroso Daher, Whitney Simon, Yasmin Ali, Fouad Hammoud |
| 10:35–10:55 | Partnerships That Change a CityFeaturing Puja Parmar, Lucy Waller |
| 11:00–11:20 | Pretty Doesn't Scale: The Unglamorous Truth Behind Beauty's Creator PlaybookFeaturing Jini Sanassy, Jane Harper, Joy Osinloye |
| 11:25–11:45 | Culture, Not Clinics: How Self Space is making mental health part of real lifeFeaturing Sam Chandler, Jodie |
| 11:50–12:10 | Fans Are a Growth Engine: How to Unlock What Most Brands IgnoreFeaturing Laura Williamson, Lynne Deason |
| 12:15–12:35 | Culture out of CategoryFeaturing Oyn Akiniyi, Cassia Colling, Honey Akinbo, Tumisha, Abbie Thomas |
| 12:40–13:00 | Beyond Fast Culture: Building Lasting Brand Relevance in a Moment-Obsessed World "Featuring Theo Gentilli, Kimde Ruiter |
| 13:05–13:25 | Beyond the Wave: What surf and skate can teach brands about subculture, fashion, wellness and responsible cultural participationFeaturing Chris Thomson |
| 13:25–13:30 | Chair's Closing CommentsFeaturing Theo Gentilli |
Disruption Stagein partnership with Havas
| Time | Session |
|---|---|
| 09:40–09:45 | Chair's WelcomeFeaturing Tom Rainsford |
| 09:45–10:05 | The power problem - who’s looking after the emotions?Featuring Charlotte Bufton, Daniel Torres, Emma Sexton, Carol Feeley |
| 10:10–10:30 | Out of Sight, Front of Mind: the case for being Good DifferentFeaturing Daniel Bowers, Graeme Noble, Jodie Taylor |
| 10:35–11:05 | Permission to Play : How Lego x Jelly use creative play to unlock better thinkingFeaturing Eva Cremers, Jonathan Wicks |
| 11:10–11:40 | Bottleneck Podcast LiveFeaturing Elfried Samba, Joe Martin, Rory Sutherland |
| 11:45–12:05 | F*ck ChatGPT, Fear MounjaroFeaturing Paul Mc Ginley |
| 12:10–12:30 | Flat White or F*ck offFeaturing Charlie Hurst |
| 12:35–12:55 | Built different: How Grind wins at brand by breaking the rulesFeaturing Toby Rozenblit, Stacey Britt Fitzgerald |
| 13:00–13:20 | How Breaking the Rules Built Rodd's: A Creator’s Approach to Building a BrandFeaturing James Marriott, William Lenney |
| 13:25–13:45 | Reddit: Community, Conversation, and Cultural CredibilityFeaturing Matthew Gerrard |
| 13:40–14:30 | The Inaugural Sutherland LectureFeaturing Rory Sutherland |
| 14:30–14:35 | Chair's Closing Comments |
Disruptor Venue
| Time | Session |
|---|---|
| 03:00–03:30 | Day 3 - Disruptor Venue Visits |
Female Leaders' Club
| Time | Session |
|---|---|
| 10:00–11:00 | The Perspective Exchange: The human touch isn't soft - it's your sharpest leadership tool.Featuring Sophie O'Brien, Kelly Chandaria |
| 11:10–12:10 | How to Hype YourselfFeaturing Julia Linehan, Camealia Xavier-Chihota, Smita Pillai, Camilla Ray, Kay Munday |
Havas Stage
| Time | Session |
|---|---|
| 10:50–11:10 | DEATH GRIP: Experiences you can't put downFeaturing Johnathan Goodman, Ben Golik |
| 11:40–12:00 | The AI Social Contract: Are Brands Helping People, or Just Themselves?Featuring Rosie Kitson, Ravi Pau, Deirdre Findlay, Ariella Shulman |
Hexagon Stagein partnership with Kantar
| Time | Session |
|---|---|
| 09:25–09:30 | Welcome to MAD//FestFeaturing Ian Houghton, Dan Brain |
| 09:30–09:35 | Chair's WelcomeFeaturing Catherine Allison |
| 09:35–09:55 | The herd wins: why connected people beat bigger budgetsFeaturing Dan Brain, Tom Ridges, Rory Sutherland |
| 10:00–10:20 | For something to truly succeed, it must have a little poetry at the heart of it.Featuring Shamil Thakrar |
| 10:25–10:45 | Trusted Media as a growth engine in EuropeFeaturing Jean-Baptiste Moggio, Ramona Hazan |
| 10:50–11:10 | How to lead well through high stakesFeaturing Margaret Jobling, Sally Henderson |
| 11:15–11:35 | Global Studios: Creators took over my living roomFeaturing Joe Copeman, Charles Ubaghs, Benedict Townsend, Becky Bambino |
| 11:40–12:00 | More Human Than Ever: How Center Parcs is blending emotion, experience and technology to build a modern, premium brandFeaturing Sara Holt, Richard Robinson |
| 12:05–12:25 | Lost in optimisation: why human response is the missing signal in your brand growth formulaFeaturing Virginie Chesnais |
| 12:30–12:50 | From relevance to growth: how brands can earn their place in cultureFeaturing Rani Al Hajji, Dom Dwight |
| 13:00–13:30 | Munya Chawawa: Culture, Creativity and ChaosFeaturing Carys Afoko, Munya Chawawa |
Leaders Lab (by invitation only, check the app for details)in partnership with AppsFlyer and powered by AWS
| Time | Session |
|---|---|
| 10:00–10:30 | Ritual in an Age of Distraction |
| 10:45–11:05 | What If Your Product or Service could Fund Your Media? Kleenex Made It Pay Six Figures.Featuring Steven Ballinger, Scott Bodie |
| 11:20–11:40 | Building belief in an age of skepticismFeaturing Claudia Nicholls |
| 11:45–12:10 | Instilling a culture of courage in you and your marketing teamFeaturing Joanna Howes |
| 12:20–12:40 | Playing Dirty (Nicely): A Conversation on Challenger Marketing" With Loveholiday’s CMOFeaturing Victoria Ellis, Al Murray |
| 12:45–13:05 | Brandland is the new Adland: Old Rules vs New RealityFeaturing Melanie Catling, Julia Arenson |
MAD//Sportsin partnership with SportRadar
| Time | Session |
|---|---|
| 09:40–09:45 | Chair's Opening CommentsFeaturing Charlie Copsey |
| 09:45–10:05 | The British & Irish Lions: Keeping a Brand Alive Between ToursFeaturing Dylan Pugh, Shane Whelan |
| 10:10–10:40 | On Running: Building a challenger brand into a global cultural powerhouse without losing creative distinctionFeaturing Nicole Ingra, Laurence Stoffel |
| 10:45–11:10 | How heritage brands stay relevant without losing what makes them distinctFeaturing Tom Johnson |
| 11:15–11:35 | Stealing an Unfair Advantage: How to Break Open the Fame EconomyFeaturing Sarah Batters, Mayowa Quadri, Mike Grumbridge, John Grabowski |
| 11:40–12:00 | Beyond Endorsement: Building Athlete Partnerships That Fans Believe InFeaturing Emily Heath |
| 12:05–12:25 | How to harness fan contagionFeaturing Tom Ridges |
| 12:30–12:50 | The future of sponsorship isn't sponsorshipFeaturing Lawson Hill |
| 12:55–13:15 | CULTURE, NOT COVERAGE: How creator communities are changing sport, and how your brand can win.Featuring Johnny Kay, Sophie Marshall |
| 13:20–13:40 | Sport, Culture and Cities: Building a Multi-Venue Sponsorship StrategyFeaturing Tom Whiteside, Jane Hector-Jones |
| 13:45–14:05 | More than endorsement, the Athletes becoming brandsFeaturing Matt Gentry, Erika Maitland, Liseli Sitali |
| 14:05–14:25 | Sponsorship for Social Change: The Brands Doing Well Out of Doing GoodFeaturing Scott Branch, Jane Hector-Jones, Alistair Turner |
| 14:25–14:40 | Manchester Drop, the new festival of Urban Sport + CultureFeaturing Clement Darras, Yarv Abbas |
| 14:40–15:00 | The NFL: A Global GameFeaturing Efe Obada, Phoebe Schecter, Charlie Copsey, Jochebed Frimpong |
Media + Tech Stagein partnership with StackAdapt
| Time | Session |
|---|---|
| 09:55–10:00 | Chair's WelcomeFeaturing Khaled Alfangary |
| 10:00–10:20 | Making it out of the group chat: Creating IRL connections between fans and brands at festivals.Featuring Nick Lound |
| 10:25–10:45 | How Wonderskin used SMS to supercharge growthFeaturing Michelle Hurney, Junel Oberholzer |
| 10:50–11:15 | The effectiveness era: Unlocking the power of new agency partnershipsFeaturing Richard Robinson |
| 11:15–11:35 | What's going wrong with Shoppable Media?Featuring Lauren Windscheffel |
| 11:40–12:10 | Why We Paid Agencies More to Do LessFeaturing Nina Chande |
| 12:15–12:25 | Chair's Closing CommentsFeaturing Khaled Alfangary |
Retail Media Evolvedin partnership with Tesco Media
| Time | Session |
|---|---|
| 10:00–10:05 | Host's welcome |
| 10:05–10:35 | Panel: The Future of Retail Media – How Retail Media, AI and Commerce Are Reshaping AdvertisingFeaturing Justin Reid, Parweez Mulbocus, Robert Smart, Rob Edwards, Ed Taylor |
| 10:40–11:00 | Your Best Retail Media Asset Isn't Digital. It's in the Consumer's Hand.Featuring Sandra Wagner |
| 11:05–11:25 | Building a Retail Media Business That Brands TrustFeaturing Justin Pearse, Alex Knapman |
| 11:30–11:50 | Your Data, Your Results: Rethinking the Retail Media Deal.Featuring Darren Thompson |
| 11:55–12:15 | Retail Media at a Tipping Point: What's Next for Brands?Featuring Scott Bodie |
| 12:20–12:40 | Shoppers and retail media: AI, cultural commerce and the connected consumerFeaturing Steve Ricketts, Justine Kroll |
| 12:45–13:05 | Key takeaways and predictions for the year ahead in retail mediaFeaturing Justin Pearse, Lex Nakad |
| 13:05–13:30 | Creativity in Retail Media: Can Commerce Build Brands?Featuring Steve Edwards, Jessica Cooke, Colin Horan, Shane Buckley |
| 13:30–13:50 | Audience Q&A: The Retail Media Leaders Forum |