MAD//North has unveiled Galvanize as the theme for its 2027 festival, which will take place on 10-11 March in Manchester at Aviva Studios and across the wider St John’s area.

The theme urges marketers and the industry to break free of rusty old silos, embrace difference, and create a robust ecosystem that can weather the storm of disruption and ongoing economic uncertainty.

MAD//North promises to spotlight the North’s dynamic role within the UK and international marketing landscape. Expect insight from a stellar line-up of marketers, and disruptors to inspire progress, challenge your existing thinking, and make sense of a complex world. MAD//North promises to spotlight the North’s dynamic role within the UK and international marketing landscape. 

Spanning two days, MAD//North can announce its first raft of speakers: Great CMOs / Senior Marketers from Co-op, Morrisons, Paddy Power, Jet2, McDonald’s, Founders from SpudBros and Northern Monk, and our first headliner, the amazing multi-BAFTA nominated and Emmy nominated actor, writer and director, Diane Morgan. 

Alison Fulker, MAD//North and MAD//Fest programme lead: “Too many brilliant ideas get lost in silos, too many opportunities are missed because we stay in our lane, and too much noise gets in the way of real progress. Galvanize is about challenging that, connecting different perspectives, sparking unexpected collaborations and turning fresh thinking into doing. At MAD//North there will be no ivory towers, no BS, and no panels of “industry leaders” agreeing that change is coming. What there will be is big ideas, smart people and infectious energy coming together in a city famed for rolling up its sleeves and getting shit done!”

So in the words of The Chemical Brothers, now is the time to galvanize!

If you are interested in speaking at MAD//North, please contact Elena or if you are keen to sponsor then contact Hannah.

To buy tickets click HERE