This year's MAD//Fest London is set to serve up even more flavour, with Nicholson's Gin & Tonic joining as the festival's official ready-to-drink partner.

Festival-goers will be able to enjoy two perfectly mixed serves across the site: the classic Nicholson's Gin & Tonic and the vibrant Blood Orange Gin & Tonic. Whether it's a post-session refreshment, a networking catch-up, or a well-earned toast after a day of inspiration, Nicholson's will be pouring at bars throughout the festival.

"MAD//Fest is all about bringing together the brightest minds in marketing, media and creativity, and creating memorable experiences around those conversations," said Luke Wilcox, MAD//Fest's Content Director. "Nicholson's offers exactly that, premium, convenient serves that are perfect for a festival environment and a fantastic addition to this year's drinks lineup."

"MAD//Fest is exactly the kind of room we love being in, full of people building brands, telling stories and making things happen. Nicholson’s has been doing the same since 1736, and over the last few years we’ve rebuilt a heritage British brand for the way people actually drink today: premium quality, ready in seconds. Being the festival’s official partner is a brilliant fit, and we can’t wait to put a perfectly mixed serve in everyone’s hand.” Alex Johns, CEO, Nicholson’s

Nicholson's Gin & Tonic has already become a familiar sight at some of London's most prominent and iconic venues and events, putting its drinks into the hands of discerning consumers across the capital. From partnerships with Chelsea FC to the Oval and Ministry of Sounds, it is the drink for all cultural and sporting occasions.

With thousands of marketers, innovators and decision-makers under one roof, it's the perfect setting for Nicholson's to be part of the ideas, connections and moments everyone will be talking about long after the festival ends.Now in its ninth year, MAD//Fest has established itself as the UK's most exciting marketing festival. With more than 15,000 attendees from the world's leading brands, agencies and media owners, it's where creativity meets commerce, connections spark opportunities, and great conversations continue long after the sessions end.

Here's to fresh ideas, new connections, and the perfect G&T.