Build scroll-stopping display ads that convert.

According to EMARKETER, 57.2% of total digital ad spending went to display in 2025, making it the largest share of digital ad spend, with most industries allocating between 54% and 66% of their total budgets to the channel. Between 2026 and 2029, display ad spending in the US is expected to grow 36.9%.

Why? Although it’s sometimes easy to overlook, when planned thoughtfully and executed well, display advertising is designed to support consistent reach, brand consideration, and conversions—especially when used alongside other digital channels.

In this guide, StackAdapt will break down how to build display ads—from strategy and creative to targeting and optimisation—so your ads don’t just stand out, but actually get clicked.

To read the FREE full report enter your details in the form below.