What if your ads could drive better outcomes just by changing where they appear?
Newsworks’ new report, in collaboration with Peter Field and Brand Metrics, powered by Lumen’s attention measurement technology, offers fresh and actionable insights into how news environments drive ad effectiveness.
In partnership with
Download and discover how:
- High-attention media plans boost market share growth by 12% vs. low attention plans
- Display ads on trusted news brand sites attract 40% more attention than those on non-news platforms
- Campaigns that include news brands get a 32% uplift in action intent
Enter your details in the form on this page to get immediate access to this insightful new report.
Join Our Mailing List
Speaker updates, ticket giveaways and exciting opportunities - don’t miss a thing and be the first to know about what’s happening at MAD//Fest
