The attention wars: 5 raging arguments shaping the future of advertising

Attention has risen in prominence in recent years and is now a core advertising metric. However, it has become the root of many an argument.

With the help of experts at Lumen Research, we take a look at five of the fiercest debates around attention to see if we can make any sense of them.

Download this FREE report to find out whether:

1. Attention is no better than viewability
2. The ad industry needs an attention standard
3. Media is more important than creative in capturing attention
4. Visual media is more important than audio-alone
5. Attentive time doesn’t matter

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