The north is a powerhouse when it comes to producing not just online, but social-driven brands. 

From Goliaths like Very, Greggs and THG to brands built on TikTok such as P.Louise and Made By Mitchell, these northern businesses are setting the standard of how to build community, engagement and sales on the platform. But how do they do it?

MAD//Fest has teamed up with TikTok to create Northern Soul: The brands making hits on TikTok to shine a light on some of the biggest social stars in the north and show why the region continues to punch above its weight in discovery commerce.

This report delves into the businesses that are building communities, capitalising on trends, winning with creators, optimising their campaigns and building shopping empires on TikTok.

Enter your details into the form below to discover the secrets to their success.