Can you wow a brand?

Can you fix brand business pain?

Can you pitch it in 3 minutes?

Introducing Brand Challenges, a new format that will challenge you to think creatively, put you in the spotlight + fix challenges live.

Diageo, Missguided, Schuh + Not On The High Street have provided a series of challenges below focusing on brand experience, loyalty, content marketing, data, digital technology + mobile.

The pitches are open to anyone. You could be a rising star at a brand, an agency network, an innovation team, a publishing powerhouse, a tiny tech start-up or a global madtech player.

If you’re selected, you’ll have the chance to pitch your big idea to the brand and a live audience. It could be the start of something beautiful!

Applications for the Brand Challenges are now closed. Sign up to our newsletter here to be the first to know about pitching opportunities at MAD//Fest London on 11-12 Nov.

Challenge 1: Diageo


How can Diageo drive more engaging and effective interactions with consumers? Increasingly blurred lines between physical and digital add a new dimension to traditional definitions of brand experience and ensure that global brands such as Johnnie Walker, Guinness, Baileys or Bulleit need to constantly strive for more engaging and effective interactions with consumers. In this MAD//Picnic brand challenge, Diageo is exploring hospitality tech, retail experiences and physical brand worlds.

Click here for more information.

Challenge 2: Schuh


How can Schuh better leverage its strengths of live, shoppable local inventory, fluid delivery options, great store staff, and customer location data on its website to give customers the best overall Schuh experience?

Click here for more information.

Challenge 3: Not on the high street

Not on the high street

How can Not On The High Street tell the brilliant stories of its 5,000 small creative businesses in an engaging, cost-effective way at scale?

Not On The High Street is particularly interested in:

  • Using new channels, platforms and tech to tell more compelling stories
  • Making stories relevant through personalisation
  • Delivering authentic, unique stories whilst retaining our brand style

Click here for more information.

Challenge 4: Missguided


Missguided has established a successful and quickly growing fast fashion business by providing on-trend products to its youthful customer base. But 18-24 year-olds are increasingly promiscuous in their shopping habits. Missguided is looking for innovative ways to drive loyalty, 2nd order rates within 12 months, and average order frequency. Your solution could focus on mobile, rewards, data, personalisation, contextual advertising, social media or any other platform, channel or technology that will increase drive loyalty and orders.

Click here for more information.

Picnic + party

This isn’t just any picnic...This is a MAD//Picnic! Quite simply, there is no other invite-only picnic for the UK’s 500 top brands, media and tech leaders.

MAD//Picnic is a unique opportunity to ditch humdrum conferences and make sure you get to know the industry influencers and decision makers.

During the day, we’ll be giving out dozens of picnic baskets packed to the brim with goodies - you just need to choose a lunch partner (you won’t have to look very hard).

Like all good picnics, expect good conversation, music and a memorable experience spent meeting people, solving brand challenges and hearing from rockstar speakers.

When you’ve had your fill inspiring content and connections, we’ll be throwing an unmissable summer party in the garden where you can enjoy street food, entertainment and late night chat with the industry’s pacesetters and disruptors.

You’ll leave MAD//Picnic feeling energised, full to the brim with ideas and quite possibly a little bit tipsy…

Inspiring Innovation + ideas

If you’re sociable, inquisitive and want to play an active role shaping the future of marketing, advertising and disruptive tech, MAD//Picnic is the summer shindig for you. Don’t miss:

  • Brand challenges - Diageo, Schuh, Not On The High St + Missguided are looking for your tech + ideas to fix challenges across brand experience, loyalty, data, mobile, digital tech + content marketing. Can you help them + start something beautiful? Click here to find out more.

  • Rockstar speakers, town hall style - supercharge your marketing and be inspired by dynamite keynotes throughout the day on our central Hexagon stage. Expect big names, big ideas and big opportunities!

  • Mad//Huddles - MAD//Picnic brings together people with a shared interest in the latest tech, tools and tactics through a series of intimate Huddles. Join the conversation, discover fresh thinking and leave with your brain fizzing with new possibilities.

  • Innovation uncovered - meet the brains behind brilliant martech, adtech and disruptive technologies. Future-gaze and be the first to try out the latest emerging tech that will transform engagement, experience and entertainment.

Get me there

Brands, agencies and media owners can request an invitation here (eligibility criteria applies)

If you’re a tech provider and want to engage with the UK’s 500 most influential tech, media and digital buyers, click here to find out about sponsorship and exhibition opportunities.

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