MAD//Fest: New For '24 - Fortune Favours The Bold
03 Nov, 2023
It might only be early November but we thought we'd give you a heads up on a juicy 2024 MAD//Fest London theme to get stuck into - 'FORTUNE FAVOURS THE BOLD'.
People who play it safe rarely make the cover of TIME magazine. Not rocking the boat might be a good tactic for staying in a job, but it rarely leads to achievements that go down in the history books. Slow + steady isn't the reliable option it once was for many brands with plucky, agile challengers nipping at their heels. The savvy + proactive marketer embraces the opportunities of change rather than merely adapts to it.
MAD//Fest London 2024 will focus on the global brands, challengers + entrepreneurs who are boldly going where others haven’t been before. You'll hear from the pioneers who have been brave enough to step up, take calculated risks + put their reputations on the line. You'll discover creative + innovative work that turns heads. You'll learn how to take your own marketing to dizzying new heights + push the possibilities of what it can achieve.
Why? Because fortune favours the bold.
Commenting on the 2024 theme, MAD//Fest's Content Director, Luke Wilcox said, "MAD//Fest London has always sought to find the opportunity where others seek safety. Next summer's theme asks our community to embrace the change that is 'the new normal' and show how being bold is the right strategy - treading water gets you nowhere. We can't wait to hear how global brands and head-turning challengers who have dared to supercharge their marketing by using creativity and innovation are reaping the well-earned rewards."
HOW CAN YOU GET INVOLVED?
Speaking, sponsoring, attending, partnering with us, working for us or something entirely different - tell us what you're interested in + we'll share the latest opportunities with you. Find out more about MAD//Fest 2024 or let us know how you want to get involved by clicking this link
WHAT'S HAPPENING IN 2024?
Hopefully a General Election, world peace + a Bruce Springsteen Glastonbury Pyramid Stage headliner (he's odds on with the bookies). Meanwhile at MAD//Fest on 2-4 July, you'll hear from CMOs at the world's top brands, the most exciting disruptors, celebrity entrepreneurs, agency powerhouses + tech titans on the Hexagon Stage + 8 other awesome theatres!
There's networking, cool activations, innovative new tech, brand pitches, complimentary food + drink from the tastiest brands, rooftop parties, after dark parties, car park parties + so much more. All shared with 15,000 VIP brand + agency leaders across a HUGE Old Truman Brewery site.
So what are you waiting for? Throw your hat in the ring + start getting in the mood for MAD//Fest!