Kolsquare, in collaboration with NewtonX, presents Voices of the Creator Economy 2025, the first-ever comprehensive European survey on the people powering influencer marketing.

What does it really mean to be a creator in 2025? This study offers an unprecedented look into the European creator economy, uncovering the challenges, opportunities, and emerging trends that are reshaping influencer marketing today. From shifting brand collaborations to the rise of AI in content creation, this report is packed with actionable insights for brands, agencies, and marketers who want to stay ahead of the curve.

Key Findings on:

• Professionalisation & Income Stability
• Gender Pay Gap
• Platform Dominance
• Ethical Brand Collaboration
• AI Integration
• Mental Wellbeing

Why do you need to know these insights?

• Make data-backed decisions for your influencer marketing strategy
• Understand the evolving needs and priorities of creators across the UK and Europe
• Stay ahead of emerging trends like AI adoption and ethical partnerships
• Identify opportunities to build stronger more sustainable creator collaborations

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