Industry barometers and trend predictions are a familiar feature in January and usually provide a predictable pulse-check on budgets, brand and behaviour. However, nothing about the year ahead seems predictable right now. 

Marketing feels like it’s at a tipping point as the rapid expansion of AI threatens to upend every part of what we do. Add to this an increasingly volatile global environment, with potential conflict and tariffs dominating the first weeks of the year, and uncertainty reins. 

This makes the results of MAD//Fest’s Where’s Your Head At? survey of 150 marketing leaders more important than ever. We asked the industry how they feel about the year ahead, what trends they’re backing, and where their big challenges lie.

To see the results, fill in your details in the form below!