The AI + Innovation Stage, in partnership with Sprinklr, cut through the AI hype to get into what really matters: the human touch, creative collaboration, and smarter ways of working. Across 3 days, we got stuck into the practical stuff, not just the buzzwords. Here are 3 sessions worth a look!

Day 1, 7 July: Scaling Smarter: How Integrating AI Workflows Solve Real Business Problems

In this session, Reckitt’s Director AI Transformation + Creative Tech, Ishaan Kaul took to the stage to dive into how Reckitt have leaned into integrating AI into business processes, workflows and teams, and how they have been reaping the benefits.

Check out the full keynote with lots of practical insights  for your own teams to hear the story in more detail!

Day 2, 8 July: Gaming as an Innovation Driver

Leaning into the innovation side of the content for the AI + Innovation Stage, Day 2 saw a powerhouse panel consisting of Sam Wahab, Global Head of Gaming and XR at Charlotte Tilbury, Amanpreet Singh, Senior Digital Brand Experience and Gaming Partnerships Lead at Unilever, Jonathan Gustavii, Director of Strategic Partnerships at The Gang, Jascha Bräker, Senior Partnerships Development Manager at ESL FACEIT Group and Mai Fenton, CMO at AM Insights unpick how and why brands should be leaning into Gaming as a channel in your marketing mix. 

Highlighting the power and strength of the media channel for consumer engagement and building and tapping into authentic and highly engaged communities, listen to the panel to hear these key insights and more.

Day 3, 9 July: The human hand in AI: The case for designed imperfection

Closing the AI + Innovation Stage for 2026 and drawing on the theme of MAD//Fest this year - The Human Touch - this keynote session with Jack Cully, Founding Marketer at Granola and Max Ottignon, Co-Founder at Ragged Edge highlighted the continued importance of having human elements to create and ensure that your brand not only cuts through, but also feels real and authentic to consumers. 

All sessions are now on our YouTube channel. Great to watch whilst you’re on the beach, on the train, or at work!  And over the course of the summer and next few months, we'll be summarising and highlighting several of the standout keynotes, so you can have a weekly dose of marketing inspiration!