In a world drowning in content, the brands cutting through aren't the ones shouting loudest. They're the ones with something real to say. And for thirty years, Opta has been giving brands exactly that. 

Sport gives brands something most channels can’t: live emotion, shared obsession and millions of fans reacting in the same moment.

The challenge is earning a credible place in that conversation.

That’s where Opta comes in.

For 30 years, Opta has powered the facts, stats and stories fans trust. Now, brands are using that same data to create campaigns that feel more authentic, more relevant and more connected to the moments fans care about.

Xbox used Opta data to create xJ  expected jinx, a fan-first campaign that turned superstition into a shareable football statistic.

Capgemini used live Opta match data during the Women’s Rugby World Cup 2025 to power real-time insights across broadcast, digital and social, helping drive a 29% uplift in brand awareness and a 49% uplift in brand affinity among Gen Z.

The common thread? Data that gives creative ideas something real to build on.

At MAD//Fest, we’ll be exploring how brands can use Opta data to create campaigns fans actually want to engage with.

Join us on Wednesday at 12.15pm on the MAD//Sports stage for our panel with brand partners using Opta data in brilliant ways.

Then come and see us at the Stats Perform booth, where we’ll be sharing our 100 Brand Ideas list.

Is your industry on it?

Come and find out.