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Now entering its 8th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.
Expect an action-packed event that does justice to the word ‘Festival’ with inspiring content, new innovation + lively networking for the industry’s most influential innovators.
In 2025, this means big name speakers, live £20k brand challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more over The Truman Brewery Estate.
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Belén Frau Uriarte
// Global Communications Manager, IKEA
Belén Frau Uriarte is the Global Communication Manager for Ingka Group. In this role she leads the communication agenda focused on creating a strong purpose-led communication that contributes to better homes, better people, better planet and a better company.Beléns IKEA journey started in the IKEA store in Barakaldo Spain, where she later became store manager. After that, she has held various positions. First as Country Retail Manager in Spain, navigating through the economic crises. Later as Country Retail Manager for IKEA Italy.Before her role as communication manager Belén was Deputy Retail Operations Manager. Here she was responsible for eight IKEA markets, while at the same time contributing and leading cross-functional initiatives related mainly to people development and omnichannel retailing.Throughout her career, Belén has been heavily involved in raising awareness around diversity and inclusion. Topics that are close to her heart. Belén has received a lot of recognition, awards and prizes for her unstoppable engagement, especially in female leadership.Belén is married and has three children. She has a great personal interest in home furnishing and in her spare time, Belén loves to spend time with her family and friends and discover the world.
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Rory Sutherland
// Vice Chair, Ogilvy
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Julia Goldin
// Chief Marketing + Product Officer, LEGO
Julia Goldin is the Chief Product & Marketing Officer at The LEGO Group, where she leads the creation of products and play experiences that inspire, excite, and educate children worldwide. She oversees product development, marketing, research, licensing, partnerships, and the company’s in-house creative agency.
Prior to joining LEGO in 2014, Julia was Global Chief Marketing Officer at Revlon and held senior marketing roles at The Coca-Cola Company. She serves on the Boards of UN Live Museum and Fiskars Group. Julia holds an MBA in International Marketing and Finance from the University of Chicago Booth School of Business.
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Vicki Maguire
// Chief Creative Officer, Havas
Vicki Maguire is a rare breed – a world-class creative, a woman leading the charge and a force for modernising our industry.
From her disastrous career in fashion, sacked by the likes of French Connection and Vivienne Westwood, she discovered a love for copy when Paul Smith told her to stop trying to draw and write her ideas down instead. She’s worked on campaigns for some of the best agencies in the world – including Grey, Widen + Kennedy, Mojo and Amsterdam International.
She was appointed Havas London’s first female Chief Creative Officer in January 2020 – just eight weeks before the global pandemic hit. Despite that, she helped steer the agency to its best-ever year creatively – winning its first Cannes Gold Lion in nearly a decade for the Black Plaque Project – led one of the most successful new business drives in its history, culminating in Havas being awarded the hotly-contested Asda account in May 2021, produced work that built fame and commercial resilience for clients, and drove culture which engaged and helped consumers and communities.
She was named Creative Leader of the Year in both 2020 and 2021 by Campaign Magazine, which cited the agency’s ‘creative renaissance’, as well as a Female Frontiers honouree for her ground-breaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers – and an IPA Fellow for ‘services to advertising’ in its New Year Honours list, plus Campaign’s 40 over 40 in 2023.
In 2021, Vicki claimed one of the highest-profile gigs in the industry: Cannes Lions jury President, where she presided over the Brand Experience & Activation Lions jury. She returned in 2022 to sit on the Sustainable Development Goals Lions jury, and again in 2023 to judge the Dan Wieden Titanium Lions. This year also saw Havas London’s ‘Me, My Autism, and I’ for Vanish clean up on the awards circuit, with the campaign winning a host of major awards including a Cannes Gold Lion (one of three) and a prestigious D&AD Yellow Pencil (one of six).
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Munnawar Chishty
// Chief Marketing Officer, Carlsberg Britvic
Munnawar leads marketing across the Carlsberg Britvic business, which combines the brewer’s and soft drink maker’s brands together in a newly merged company as of January 2025. She oversees marketing not only across Britvic’s portfolio of soft drinks brands, which includes Robinsons, Tango and J2O, but also across a new group of beer brands including Danish pilsner brand Carlsberg, Birrificio Angelo Poretti and Brooklyn Brewery beers. Prior to her CMO role, Munnaway was Marketing Director for Britvic plc from February 2023. Before joining Britvic plc, Munnawar held several senior global strategic and local leadership roles at WBA, GSK and Johnson & Johnson in beauty and healthcare. In her previous role as Vice President and Global Category Director for Beauty, No7 Beauty Company, she led a team of Global marketeers leading strategy, communication, and innovation across the entire Beauty Portfolio for brands including No7, Liz Earle and Soap & Glory. She led the Incubator Team leading digital consumer experience transformation, the seasonal Gifting team and local marketing teams across the globe. She has delivered growth for international brands including No7, Sensodyne, Neutrogena, Aveeno and Gillette and for leading UK brands including Walkers Crisps, John Smiths, Newcastle Brown Ale and Liz Earle and a personal favourite Monster Munch! Munnawar plays an active role in championing diversity and inclusion within the business and wider marketing industry. Passionate about marketing transformation and the value it brings to an organisation, Munnawar also judges several industry leading effectiveness awards such as Effie’s, Marketing Society and Campaign. She is also on the board of Bucks & Berks FA.
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Gemma Parkinson
// Global Marketing and Business Development Director - Belvedere Vodka, LVMH
Gemma Parkinson, Chief Marketing Officer at Moët Hennessy, is the revolutionary force behind the luxury spirits brand Belvedere Vodka. With impactful media campaigns, brand identity transformations, and disruptive product launches, she's taking the luxury wines and spirits industry by storm. Hailing from Scotland and adopting a Parisian flair, Gemma is a bold, creative leader known for crafting long-term international marketing strategies that deliver exceptional business performance.
With more than 15 years of experience, before rewriting the rules of marketing in the luxury wines and spirits industry, Gemma honed her leadership skills in esteemed media companies like BBC, Condé Nast, and Global Radio. Always on the move, you'll find Gemma exuding impeccable style in the lounges of international hubs, waiting to seize her next opportunity.
With her exceptional ability to influence, motivate, and excite people, Gemma embraces diverse markets and cultures. Her relentless pursuit of results and excellence, paired with outstanding communication skills, consistently delivers exceptional outcomes.
At heart, Gemma is a creative storyteller who inspires and engages others to achieve common goals. Her unwavering commitment to making a meaningful difference and infectious enthusiasm make her a captivating and effective leader.
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Sadira Furlow
// Chief of Global Brand + Communications Officer, Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn start-up, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fuelled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers.
A steward of stories, Sadira captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative and Global Comms team, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?
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Angela Affinita
// Director of Global Marketing Creative - Consumer Products, Disney
From immersive events to brand campaigns to product launches, Angela has led the creative execution of some of the world’s most beloved consumer products brands such as Mickey & Friends, Disney Princess, Pixar’s Toy Story, as well as Star Wars and Marvel. With over 25 years’ experience in broadcast and studio entertainment properties, storytelling and creative innovation is at the heart of everything Angela delivers.
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Sharry Cramond
// Marketing Director, M&S
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Wendy Duggan
// Director of Marketing, Primark
As Director of Marketing, Wendy Duggan is responsible for delivering the global marketing strategy for Primark. Celebrating eleven years at Primark this year, Wendy has worked her way through various positions starting in a European PR role and overseeing new market entries with a career highlight of launching the brand into the USA in September 2015. A strategic comms professional, Wendy has worked across internal and fashion communications strategies for the business most notably building global press showrooms and in market marketing capability, embedding an influencer portfolio, and introducing celebrity collaborations.
Wendy was promoted to the newly created Marketing Director position in January 2021 with a team of 100+ across marketing operations, marketing communications, creative and visual merchandising. Prior to Primark, Wendy spent 10 years working in various marketing retail roles in Dublin.
Wendy holds a first-class honours degree in Business Studies from Dublin City University with a specialism in Marketing.
Coffee and Karim
Welcome to MAD//Fest
Welcome from the stage host
Building Creativity: how play has built the LEGO brand, brick by brick
Join Julia Goldin, Chief Product and Marketing Officer at the LEGO Group, as she explores the evolution of the LEGO brand through its 90 year + history. In this session, Julia will discus...
Julia Goldin
Chief Marketing + Product Officer, LEGO
Who Attends?
80%
of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.
20%
of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.
MAD//Fest ‘25 - Get Involved
Interested in speaking, attending, sponsoring, exhibiting or meeting 15,000+ industry decision makers? Contact us to get involved in the UK’s most lively marketing, advertising + disruption festival.
Sponsor//Exhibit at MAD//Fest ‘25
15,000+ attendees. 100% brands, media and disruptors. 0% time wasters.
MAD//Fest is always SOLD OUT + in 2025 we are taking over a 1/3sqm of real estate at The Truman Brewery to deliver a vibrant multi-venue experience for 15,000+ top brands + agencies.
Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.
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