CEO, Jasmine Skee challenges us all to take inspiration from the evolution of opportunities for women in traditional sports and gaming, and highlights the necessity for visible female role models.
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Claude Silver is the world's first Chief Heart Officer (CHRO) and mentor to VaynerMedia's workforce. Here, she reflects on the vital importance of building a diverse and inclusive workforce for unlocking innovation, creativity, and sustainable growth.
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Leaning into what makes that fire in the pit of your stomach set alight, relentless curiosity, and fostering a culture of learning - Perla Bloom talks to MAD//Fest about the guiding principles, core values and key role models that helped get her where she is today.
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Nappy changes and international meetings - can a working mum really have it all? The Founder of influencer and social marketing agency, SEEN Connects, looks at the obstacles that prevent women from taking leadership positions and asks, 'what needs to change?'
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Joanna Georges, Scope3's Head of Australia + New Zealand looks at the dual potential of Attention metrics for mitigating the industry's emissions whilst also creating more effective ads.
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Showing up as your authentic self, being judged for the distinctive qualities you bring to the table, and being given the room to breathe, expand, and create - Karen Bennett outlines the key to evolving female leadership.
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Hazel Broadley, Content Lead at The Women in Programmatic Network and Director at Lexical Llama, explains how industry networks are the key to helping women thrive in adtech.
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Steve Tidball, CEO and Co-Founder of the bold, high end clothes brand Vollebak, tells MAD//Insight why they design clothes for the Apocalypse, why he drives a Volvo, and why making a brand feel human is an underrated marketing superpower.
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Haleon's US and North American Lead, Consumer and Business Insights and Analytics, Tina Tonielli, schools listeners on the art of data “diving” - plunging headfirst into swimming metaphors and the importance of playing with raw data to notice patterns and trends, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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In his latest video for MAD//Insight, Rory Sutherland ponders the question whether marketers should be scientists or detectives?
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A recent Kantar study found, people are more positive about ads based on humour, as Rich Denney, Joint Chief Creative Officer at St Luke's, argues that there is real worth in mirth, in his latest column for MAD//Insight.
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With Retail Media set to account for a fifth of all digital ad spending, Deliveroo's Global Director of Commercial and Operations, Alex Prouhet, believes that retail media could evolve to where brand marketing and performance marketing objectives can be achieved in unison but is wary that it is being over-hyped.
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