Academic, best-selling author, broadcaster, and sometimes host of Have I Got News For You, Professor Hannah Fry will be making her Hexagon Stage keynote on 2 July for a MAD//Fest London. Hannah’s session will focus on how thinking like a mathematician + understanding the present opportunities, future possibilities + limitations of algorithms can help you make better business decisions.

If an intensive maths lesson brings you out in a cold sweat, fear not! Linking to this year’s ‘Fortune Favours the Bold’ theme, Hannah’s keynote will be packed with relatable examples, digestible methodology and impartial analysis of the state of AI/emerging technology to help the savvy marketer stay ahead of the game, and enable them to know when and how to take calculated risks. 

“We’re delighted to host Professor Hannah Fry at MAD//Fest in July. The marketing world is increasingly being dominated by conversations about AI and tech, which can be a bit overwhelming. So we can’t wait to hear from Hannah about how AI can help marketers make calculated risks to address the big marketing and business decisions that our audience faces on a daily basis” said MAD//Fest’s Content Director, Luke Wilcox. 

Fry will be joining a host of CMOs, business leaders, entrepreneurs, disruptors and innovators in tackling this year’s theme, ‘Fortune Favours The Bold’, including Laetitia Raoust, CDMO, L'Oreal, Ellie Norman, CCO, Manchester United, Eric Melis, Vice President, Global Brand Marketing, PepsiCo, Andrew Smith, Senior Director Brand, Vinted, Oana Leonte, Marketing Director, Puma, Calum Laming, Chief Customer Officer, British Airways, Dan Murphy, SVP Marketing, Liquid Death, Kerttu Inkeroinen, Marketing Director, Lucky Saint, Paul Fletcher-Collins, Global Creative Director, Bang & Olufsen and many more. 

So, if you want to be inspried and enjoy complimentary food + drink from the likes of Hoppers, Sticks ‘N’ Sushi, Gipsy Hill Brewery, Diageo + Chick ‘N’ Sours AND network with 12,000+ decision makers from top brands + agencies then BOOK YOUR TICKET HERE