Dry wit meets marketing critique as comedian, director, author, ad critic, and accidental philosopher, Richard Ayoade, explores what happens when comedy meets commerce at MAD//Fest London this July. 

This July, Richard Ayoade—comedian, director, author, ad critic, and accidental philosopher—is stepping onto the MAD//Fest stage. Yes, that Richard Ayoade. The one from this spring’s massive hit Last One Laughing, The IT Crowd, Travel Man, and Submarine.

On 1 July, MAD//Fest London 2025, Richard will be bringing his uniquely dry, delightfully self-aware lens to the world of marketing. He’ll be exploring what happens when comedy meets commerce, why entertaining people might actually be more effective than bombarding them, and whether shouting “BUY THIS!” over and over is really the best the industry can do.

Luke Wilcox, Content Director at MAD//Fest “Richard Ayoade doesn’t just entertain—he dissects the madness of modern life with deadpan brilliance. Having him at MAD//Fest is a perfect match for a festival that celebrates bold thinking, sharp wit, and a healthy distrust of BS.”

Ayoade said, with trademark wit and enthusiasm, "If forced, I reluctantly admit I will be at this event."

This year, alongside Richard, you’ll hear from CMOs of the world’s biggest brands, rising stars of culture, and the kind of people who make you laugh and rethink your entire strategy in the same sentence.

So, if you're ready for something different—something that actually makes you feel excited to work in marketing again—join us. Come for the insight. Stay for the suit.

BOOK YOUR TICKET NOW