Victoria Clarke, Director of Marketing Services at Specsavers, said that the way Specsavers are weathering the storm is by “staying true to who you are.”

In the short interview on THE FIFTH’S VIP roof terrace at this summer’s MAD//FEST Clarke added that: “We were founded in the 80s and the reason we were founded was to make eye care accessible to all. To make sure that it was one fair price that the customer sees and pays for, and it was also affordable to all people. That's how we'll weather the storm. I think by just staying true to that story.

Watch the full interview here, where she also talks about their partner ownership model and the challenges that brings, the importance of being proactive on social media, and the changing dynamic in how media is bought.

‘MAD//Fest Moments’ is a series, in partnership with THE FIFTH in which prominent industry leaders share emerging trends, challenges and opportunities. We’ll be covering these interviews throughout the Autumn in MAD//Insight.