Boots Gets Personal After Launching MAD//Fest Start-Up Pilot Pitch

10 Mar, 2023

Health and beauty giant Boots is looking to bring innovative personalisation solutions into the business after launching a pilot pitch at MAD//Fest London on 4-6 July at The Old Truman Brewery.

The pitch, which will take place at MAD//Fest’, is tasked with identifying technology that can help Boots “create engaging omnichannel experience, for customers seeking pharmaceutical and healthcare advice”

The MAD//Fest pitch is the latest attempt by Boots to step up its personalisation drive. The firm has launched a series of initiatives and investments designed to enhance the customer’s in-store experience via personalisation. 

Boots’ Head of Media Planning and Strategy, (and Brand Challenge judge), Stephanie Taylor said of the challenge: “Given the change in customer behaviour post pandemic, we’re looking for a tool / partner who can help us to provide Boots customers with a personalised journey to support their everyday health and well-being need, wherever they are and throughout all stages of life.”

This year’s MAD//Fest will see some of the world’s top brands provide briefs as MAD//Fest’s House of Innovation start-up partners pitch for the chance to secure pilots and deliver innovative solutions to real brand challenges. The pitches, which are being run by Co:Cubed and are exclusively available to start-ups exhibiting in MAD//Fest’s 'Start-Up Street', form the backbone of the innovation-focused content.

“MAD//Fest’s Brand Innovation Stage and adjoining ‘Start-Up Street’ will be the place to discover new start-ups and see how they can address the real challenges of the world’s top brands. We’re thrilled to extend our partnership with Boots and use MAD//Fest as a platform to support the brand’s personalisation drive,” said Luke Wilcox, MAD//Fest London’s Content Director. 

Over 10,000 brands and agencies are expected to attend MAD//Fest London 2023. Speakers this July include Alesandra Bellini, Chief Customer Officer, Tesco; Fiona Tomlin, CMO (UK + Ireland), PepsiCo, Thomas Beahon, Co-Founder, Castore, Christopher Miller, Global Head of Brand Activism, Ben & Jerry’s, and Ben Dancer, Director of Brand Marketing, Harry’s Razors

Earlybird tickets are available here.