MAD//Fest Moments: Sir Martin Sorrell On S4’s Digital Disruption Tactics, Hybrid Events And Structural Change

23 Jul, 2021

In the first of a 12-part MAD//Fest and AdsWizz video series, Sir Martin Sorrell explains how digital can disrupt the agency holdco model and why hybrid is the future for industry events.

In the first of a 12-part MAD//Fest and AdsWizz interview series designed to capture the mindset of some of the industry’s most prominent brand, agency and tech leaders, Sir Martin Sorrell shares his thoughts on why the prospects for digital growth look promising, how S4 is challenging the agency model and the hybrid future of industry events. 

Recorded live at MAD//Fest London 2021 - the first major in-person industry event to take place since the pandemic - the series will offer a snapshot on the priorities of leaders at brands including KFC, Diageo, Gymshark, Klarna, Boots and Resi.

Produced in partnership with programmatic audio specialists AdsWizz and shot by Shootsta, the interview series will focus on how top brands have adapted to the pandemic, new innovation and growth opportunities.