Podcast: Sir Martin Sorrell Discusses Why Brands Need To Adapt To The Rise of Digital Advertising

15 Oct, 2021

Sir Martin Sorrell, Executive Chairman and Founder of S4 Capital Group, talks to Tom Ollerton about why brands should take more notice and adapt to the rise of digital, on this latest episode of the Shiny New Object podcast

Sir Martin Sorrell, Executive Chairman and Founder of S4 Capital Group, talks to Tom about the division between analogue and digital advertising and why brands should take more notice and adapt to the rise of digital, on this latest episode of the Shiny New Object podcast.

In his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on what he calls the new growth area of marketing: the digital universe.

Sir Martin's Shiny New Object is the two worlds of advertising, specifically the split between analog and digital. He finds that the difference isn't being made clear enough, with analog having very little or no growth whereas digital has huge growth potential. Listen to Sir Martin talk about the future of digital, how marketers should adapt their model, and his top tips for those just starting out in the industry today.

Listen to Sir Martin’s top marketing tips, his learnings from an illustrious career, and more, on the podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.

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