Shiny New Object Podcast: Sam Dolan, Head Of Marketing, Aunt Bessie's

10 Sep, 2021

In the latest episode of the Shiny New Object podcast Sam Dolan talks about using direct mail in conjunction with other channels to maximise consumer engagement and innovate in the way brands communicate with their target audience.

The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously. Her Shiny New Object is direct mail and the way it can be used to target consumers and combine with other channels to create new and interesting campaigns with a different level of engagement.  Listen to Sam talk about her plans for using direct response advertising as well as her top marketing tips for new marketers, her best purchases for work, and her favourite books as well.

Also discussed includes top marketing tips for students, best purchases and favourite marketing books. Listen to the pod here

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.