MAD//Sports

Your exclusive invitation to the bold new event exploring the future of sport, brands, and disruption

Taking place as part of this year’s MAD//Fest London, MAD//Sports, (3 July), in partnership with Sport Industry Group, will unite leaders from sport, media, marketing, and culture to unpack the seismic shifts reshaping the global sporting landscape—from evolving fan behaviours to tech disruption, new ownership models, and the ever-expanding role of sport in culture and society.

With the theme “Helping brands navigate the changing sports landscape,” MAD//Sports will serve up a fast-paced day of big-name speakers, bold debates, and original content designed to challenge the status quo and spark fresh ideas.

BY INVITATION ONLY

You’ve been hand-selected to join us at MAD//Sports — an invite-only day within MAD//Fest, where the future of sport meets marketing innovation.

🗓 Date: Thursday 3rd July 2025
📍 Location: The Old Truman Brewery, London
💡 Audience: 600+ senior marketers, sports leaders, and creative minds

WHY MAD//SPORTS?

Explore how sports, brands, and culture are colliding in today’s landscape
Hear from global leaders and boundary-pushing challengers
Engage in provocative discussions, epic activations, and unmissable content
Enjoy a unique, high-energy space designed for networking, learning, and sharing big ideas

READY TO JOIN US?

Register your interest to secure your spot and be part of this exclusive gathering.

Remember, spaces are limited, and attendance is strictly by invitation only.

🔥 Let’s create something unforgettable together. See you at MAD//Sports where bold ideas take centre stage! 🔥

👉 Register your interest via the form below

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Please select your location to sign up for MAD//Fest London