How does it work?
1. Get booked in Choose when you’d like to do the 12 week course. The next course kicks off in mid November, with a further intake in spring 2023.
2. Get online Each week we’ll broadcast a module of the course + every fortnight you can put your questions to Rory in a live seminar. Can’t make a session? No problem, you can take in all of the content on-demand wherever you are in the world.
3. Get inspired MAD//Masters is packed with content, high level discussion + real world insights to help you think creatively about your marketing challenges, priorities + career.
4. Get assessed As you approach the end of the course, we’ll give you a juicy challenge to get stuck into. You’ll get support + personal feedback from Rory. Your work will be marked + you’ll get CPD points for completing the course.
5. Get connected When you sign up for the MAD//Masters, you join a global marketing community. You’ll get-to-know the most forward-thinking marketers, current + future leaders, + exciting disruptors. Better still, sign up for the course + you’ll also get to meet Rory + your fellow students over lunch at MAD//Fest London!
6. Get clued up You’ll graduate with the confidence, clarity + connections to own your marketing strategy + achieve your career ambitions. Sorted!
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned + earned” media: we also look for “invented media” + “discovered media”: seeking out those unexpected (+ inexpensive) contextual tweaks that transform the way that people think + act.
It is a hugely valuable activity – but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.
Before founding Ogilvy Change, Rory was a copywriter + creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, + has spoken at TED Global. He writes regular columns for the Spectator, Market Leader + Impact, + also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon (at prices between £1.96 + £2,345.54, depending on whether the algorithm is having a bad day), + the best-selling Alchemy: The surprising Power of Ideas which don’t make Sense, published in the UK + US in May 2019.