About
WHAT IS IT?
Want to learn how to use behavioural science to solve complex business problems?
Want to use creativity and psychology to navigate AI and boost differentiation?
Want to bounce your ideas around with adland legend Rory Sutherland?
MAD//Masters has been created by Rory Sutherland to enable businesses and individuals to become more effective at influencing human behaviour.
Featuring 12 on-demand episodes, monthly live Q&A and an in-person event, the hybrid, CPD-approved course is an experience that gives participants the toolkit and confidence to apply behavioural science, creativity and lateral thinking to common and critical business challenges.
CONTENT / LEARNING EXPERIENCE
MAD//Masters features 12 on-demand episodes focused on learning how to use the principles of behavioural science to influence decision making, and drive creativity, effectiveness and differentiation.
The on-demand content is part of an innovative experience featuring monthly live Q&As, an in-person event at MAD//Fest London, a lively community, and an optional assessment.
WHO IS IT FOR?
INDIVIDUALS
Whether you’re a b2c/b2b marketer, creative, founder, salesperson, CEO, public sector/policy leader or even a curious FD, MAD//Masters By Rory Sutherland is an invaluable resource for anyone who wants to learn how to use psychology to become more effective at influencing decision making and drive value creation.
The content and learning experience can be applied by practitioners b2c, b2b and public organisations such as brands, agencies, media owners, publishers, and government bodies/agencies.
GROUPS//ENTERPRISE
From the standalone course to a custom-made solution tailored to your challenges, MAD//Masters is the only L&D programme that enables businesses to use psychology, creativity and lateral thinking to drive behavioural change, value creation and effectiveness.
Click the button below to contact Lenny Kelly, Senior Lead, MAD//Masters for more information about our custom-made MAD//Masters programmes.