About
Are you the type of person who likes to ask ‘why?’
Do you want to discover a goldmine of untapped behavioural science thinking?
Does homogenous mediocrity, following the herd + playing it safe make you feel blue?
If you answered ‘yes’ to these questions, you’ll love MAD//Masters By Rory Sutherland.
Drawing on Rory’s incredible career in advertising, his work as a best-selling author + his incredible creative, sometimes contrarian brain, MAD//Masters has been created to distil Rory’s knowledge, experience + view of the world into a unique hybrid CPD-approved course.
From understanding how you can use behavioural science to power innovation to taking a creative leap + understanding the strengths + limitations of your data, MAD//Masters By Rory Sutherland is packed full of inspiring content to help you think + solve problems more effectively. In other words, it’s not your textbook conventional course that will teach you to do exactly what everyone else is doing!
Not only is the content of MAD//Masters unique, you’ll also find the learning format a cut above the rest with on-demand lectures, live Q&A drop in sessions, video assessments, practical bonus content, an in-person meet-up at MAD//Fest London + an alumni network for you to tap into any time you’re in need of inspiration!
How doesIt Work?
1. GET BOOKED IN
We’ll have intakes in April, July and December 2026. Whichever intake you join, you will have access to the platform for 12 months!
2. GET ONLINE
At the start of each intake we’ll make all 12 episodes + bonus content sessions available for you to view on-demand, Netflix style! We will also host a live, virtual drop in session with Rory each month where you can discuss topics with Rory + other participants.
3. GET INSPIRED
MAD//Masters is packed with content, high level discussion + real world insights to help you leverage the magic of behavioural science + creativity.
4. GET ASSESSED
As you approach the end of the course, you can take our optional assessment. You’ll receive a certificate (ideal for sharing on LinkedIn!) + CPD points for the time you spend on the course.
5. GET CONNECTED
When you sign up for the MAD//Masters, you join a global community of marketers, founders, agency execs, commercial leaders + policymakers. You’ll get-to-know the most forward-thinking marketers, current + future leaders, + exciting disruptors. You’ll also get to meet Rory + your fellow students over lunch at MAD//Fest London. There’s even an alumni network offer so you can pick Rory’s brain long after you complete the course!
6. GET CLUED UP
You’ll graduate with the confidence, clarity + connections to own your marketing strategy + achieve your career ambitions. Sorted!