Course deliverables: What do I get?

A mind-blowing tour of disruption, creativity + innovation from Rory Sutherland, of course. Here's what's included:

  1. 12x 1 hour lectures from Rory Sutherland + special guest speakers.
  2. Fortnightly live seminars where you can put your questions to Rory + discuss the course content with your peers.
  3. On-demand access to all course materials, reading lists + session transcripts.
  4. Access to the MAD//Masters by Rory Sutherland community platform.
  5. Individual feedback from Rory on completion of optional course assessment.
  6. CPD points on completion of the course + assessment to support your learning + development goals.
  7. Complimentary tickets to MAD//Fest London (worth £650).

All you’ll need to access the course content + tutorials is a laptop, good wi-fi + an inquisitive mind. Lectures will be released weekly over the 12 week the course takes place. There will also be a fortnightly live seminar (up to 2 hours) where you can ask questions + finesse your ideas into strategic goldust! Missed a session? No problem! All of the content is available on-demand for you to catch up!

When can I do the course?

We're now accepting bookings for our autumn/winter course kicking off in mid November. The course takes 12 weeks to complete + features live fortnightly sessions where you can discuss key issues + finesse your approach. Can't make a session? No problem! You can catch up on-demand at your own convenience + get the course transcripts.

Pitch the boss

Want to do the course but need to convince the bigwigs to give you the green light? This should help!

  1. It’ll make me better at my job - curated by one of the most respected people in advertising, the course content + programme have been designed to deliver actionable insight to apply to your day job.
  2. It’ll help me keep up with the pace of change - the course is a space where I can make sense of accelerated disruption, fine-tune our strategy + ensure that our marketing chimes with the direction the world is heading.
  3. It’ll help us gain an edge - the entire course is focused on leveraging creativity, behavioural science + innovation for competitive advantage, meaning I’ll bring back loads of ideas on how we can thrive in a much changed consumer + marketing landscape.
  4. It’ll be excellent value for money - I won't have to pester you for a ticket to MAD//Fest as it’s included in the cost of a pass. That’s surely what every FD wants to hear, right?
  5. I’ll be doing this on my own time - the timings for lectures + tutorials have been scheduled so they don’t interfere with the daily grind. Plus all of the content is available on-demand + I'll get the transcripts.
  6. It’ll make me more productive - the course is a COVID-proof learning + development programme that will help me to optimise our marketing initiatives, reduce waste + make more informed decisions.


Ready to take the next big step + enrol? Then you'll over-the-moon to hear that you we have a limited number of places available on our autumn/winter course starting in mid November for just £995 + VAT (a £200 discount). We'll even include a complimentary VIP pass to MAD//Fest London (4-6 July) worth £650! Click here to secure your place. Group rates are available on bookings of 5 or more places.

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