RICHARD AYOADE TO HEADLINE ON 1 JULY
Dry wit meets marketing critique as comedian, director, author, ad critic, and accidental philosopher, Richard Ayoade, explores what happens when comedy meets commerce at MAD//Fest London this July.
1-3 July 2025
Truman Brewery Estate, London E1 6QR
2025 SPONSORSHIP SALES NOW OPEN!
Drive leads, awareness + new business at the UK's biggest, brashest + best marketing fest.
1-3 July 2025
The UK’s biggest, buzziest + boldest marketing festival is back on 1-3 July 2025 for 3 explosive days of superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties, DJs + evening entertainment.
Sold out in 2024, we’re going BIG in 2025 with a HUGE festival site bringing 15,000+ brands + agencies together to be inspired, be connected + be clued up on the latest shifts in marketing + advertising.
2024
Highlights
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Richard Ayoade
// Comedian, Actor, Presenter, Writer and Director
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Angela Affinita
// Marketing Director, The Walt Disney Company
Angela Affinita is Director of EMEA Marketing, Disney Consumer Products at The Walt Disney Company. From immersive events to brand campaigns to product launches, Angela has led the creative execution of some of the world’s most beloved consumer products brands such as Mickey & Friends, Disney Princess, Pixar’s Toy Story, as well as Star Wars and Marvel. With over 25 years experience in broadcast and studio entertainment properties, storytelling and creative innovation is at the heart of everything Angela delivers.
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Jimmy Carr
// Comedian + Broadcaster
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Perla Bloom
// Global Planning Strategist, Expedia
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Marta Carreras Cancelo
// Creative Strategy Director, Europe, The Coca-Cola Company
Marta has more than 20 years of experience in creative strategy and integrated marketing communication, first at the agency side and then at The Coca-Cola Company.Marta has a strong belief on the power of brands & creativity to push transformation for good.As Creative Strategy Director of Coca-ColaTM, Western Europe & then for Europe, Marta has been able to bring to life her beliefs into Global campaigns like “Open like never before” to inspire people to be more Open to change during the Covid crisis; the Global Christmas campaign “The letter”, connecting with a unique consumer sentiment the crisis or the global Campaign Fanta “Idiots”, offering a bold point of view about the essential role of creativity and foolishness in our society.
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Sadira E. Furlow
// Chief of Global Brand and Communications / Dean of Dopeness, Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Brand and Comms teams, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?
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Vicki Maguire
// Chief Creative Officer, Havas
Vicki Maguire is a rare breed – a world-class creative, a woman leading the charge and a force for modernising our industry.
From her disastrous career in fashion, sacked by the likes of French Connection and Vivienne Westwood, she discovered a love for copy when Paul Smith told her to stop trying to draw and write her ideas down instead. She’s worked on campaigns for some of the best agencies in the world – including Grey, Widen + Kennedy, Mojo and Amsterdam International.
She was appointed Havas London’s first female Chief Creative Officer in January 2020 – just eight weeks before the global pandemic hit. Despite that, she helped steer the agency to its best-ever year creatively – winning its first Cannes Gold Lion in nearly a decade for the Black Plaque Project – led one of the most successful new business drives in its history, culminating in Havas being awarded the hotly-contested Asda account in May 2021, produced work that built fame and commercial resilience for clients, and drove culture which engaged and helped consumers and communities.
She was named Creative Leader of the Year in both 2020 and 2021 by Campaign Magazine, which cited the agency’s ‘creative renaissance’, as well as a Female Frontiers honouree for her ground-breaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers – and an IPA Fellow for ‘services to advertising’ in its New Year Honours list, plus Campaign’s 40 over 40 in 2023.
In 2021, Vicki claimed one of the highest-profile gigs in the industry: Cannes Lions jury President, where she presided over the Brand Experience & Activation Lions jury. She returned in 2022 to sit on the Sustainable Development Goals Lions jury, and again in 2023 to judge the Dan Wieden Titanium Lions. This year also saw Havas London’s ‘Me, My Autism, and I’ for Vanish clean up on the awards circuit, with the campaign winning a host of major awards including a Cannes Gold Lion (one of three) and a prestigious D&AD Yellow Pencil (one of six).
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Trevor Robinson
// ECD & Founder, Quiet Storm
As a creative, Trevor Robinson OBE has been responsible for some of the most famous and talked about advertising of his era from the iconic and multi-award winning ‘You’ve Been Tango-ed’ Orange Slap to the more recent Haribo ‘Kids Voices’ campaign.
In 1995 he set up Quiet Storm, the first agency to write, direct and produce its own work. To this day it’s still one of the few ad agencies where creatives direct their own work.
In 2020 Trevor reignited the Create Not Hate initiative he originally set up in 2007 to open pathways for under represented young people to build creative careers, and mobilised a staggering amount of support. He won the UK Black British Business Award for top senior entrepreneur 2020 and was awarded an OBE in 2009 for his services to charity and advertising.
Trevor is recognised in influencer lists including Debretts 500, Campaign’s A-List, The Drum Top 100 Adverati, the IPA’s iList, and won Oystercatcher’s ‘outstanding, lifetime contribution to the industry’ award. He is a regular main stage speaker at Cannes Lions, where he was president of the Titanium jury in 2021. He was President Jury of 2022’s D&AD Entertainment awards, was named a Campaign top 3 Changemaker of 2021, and was made a lifetime Fellow of the IPA last year.
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Grace Dent
// Restaurant Critic and Podcast, The Guardian
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Sharry Cramond
// Marketing Director, M&S
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Rory Sutherland
// Vice Chair, Ogilvy
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