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Now entering its 8th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.
Expect an action-packed event that does justice to the word ‘Festival’ with inspiring content, new innovation + lively networking for the industry’s most influential innovators.
In 2025, this means big name speakers, live £20k brand challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more over The Truman Brewery Estate.
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Belén Frau
// Global Communication & Positioning Manager, IKEA Retail
Belén Frau Uriarte is the Global Communication and Positioning Manager for Ingka Group (the largest IKEA retailer that represents about 90% of IKEA retail sales). In this role she leads the communication agenda focused on creating a strong purpose-led communication that contributes to better homes, better people, better planet and a better company.
Beléns IKEA journey started in the IKEA store in Barakaldo Spain, where she later became store manager. After that, she has held various positions. First as Country Retail Manager in Spain, navigating through the economic crises. Later as Country Retail Manager for IKEA Italy.
Before her role as communication manager Belén was Deputy Retail Operations Manager. Here she was responsible for eight IKEA markets, while at the same time contributing and leading cross-functional initiatives related mainly to people development and omnichannel retailing.
Throughout her career, Belén has been heavily involved in raising awareness around diversity and inclusion. Topics that are close to her heart. Belén has received a lot of recognition, awards and prizes for her unstoppable engagement, especially in female leadership.
Belén is married and has three children. She has a great personal interest in home furnishing and in her spare time, Belén loves to spend time with her family and friends and discover the world.
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Rory Sutherland
// Vice Chair, Ogilvy
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Julia Goldin
// Chief Product and Marketing Officer, The Lego Group
As Chief Product & Marketing Officer, Julia Goldin is responsible for leading the creation of LEGO® products and play experiences that inspire, excite and educate kids and families. Julia’s talented team is responsible for developing the product portfolio and experience, as well as marketing and building the brand through content, communication, and digital channels.
Julia oversees product development, brand campaigns, marketing, research, licensing, partnerships, and the LEGO Group’s in-house creative agency.
Prior to joining the LEGO Group in 2014, Julia was Global Chief Marketing Officer at Revlon. She also had a 13-year career within the Coca-Cola Company, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.
Julia also serves on the Boards of UN Live Museum and Fiskars Group, contributing her expertise to visionary projects and organisations.
Julia holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.
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Vicki Maguire
// Chief Creative Officer, Havas
Vicki is a true inspiration, a sought-after spokesperson and leader in the industry, with a passion and exceptional talent for creative excellence and a determination to make a difference.
Under her dynamic leadership, Havas London has produced bold, culture-busting creative work for big household names and secured its biggest new business wins.
A sought-after judge, Vicki has given her time and talents to the biggest awards shows in the industry, including Cannes Lions as a Jury President and as a Juror for the Dan Wieden Titanium Lions, the LIAs, The One Show and D&AD. She’s twice won Campaign’s Creative Leader of the Year, been named on the IPA’s inaugural iList and become an IPA Fellow for ‘services to advertising’ in its New Year Honours list.
Vicki continues to prove to an industry that is often accused of ageism that wisdom and experience, coupled with fresh, culturally relevant and ground-breaking ideas, is a uniquely powerful combination.
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Munnawar Chishty
// CMO / VP Marketing, Carlsberg Britvic
Munnawar is Chief Marketing Officer at Carlsberg Britvic. She leads the Marketing vision, strategy, and activation for the Carlsberg Britvic brand portfolio. She is responsible for consumer insights and innovation including leading the technical packaging, formulation, and business programme teams. She is accountable for a portfolio of iconic brands that includes Carlsberg, 1664, Poretti, Hobgoblin, Robinsons, Tango, J2O and Pepsi. Munnawar joined from Walgreens Boots Alliance in 2023.
With decades of experience working across multinational, large FMCG businesses, Munnawar has a phenomenal track record in driving significant turnaround for brands and businesses. She’s worked for some of the world’s leading brands and companies, from PepsiCo, WBA, GSK, Johnson & Johnson, and was recently promoted to CMO at Carlsberg Britvic, following the successful acquisition. Her passion for mixing innovation and creativity with driving tangible results, has seen her deliver impressive outcomes across each of these organisations. An active ambassador for the marketing discipline, Munnawar is a keen industry mentor, an NED and is a fellow of the Marketing Academy. She plays an active role in championing diversity and inclusion within the business and wider marketing industry and is exec sponsor of the B-Diverse employee resource group, supporting ethnically diverse employees.
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Gemma Parkinson
// Chief Marketing Officer, Moet Hennessy
Gemma Parkinson, Chief Marketing Officer at Moët Hennessy, is the revolutionary force behind the luxury spirits brand Belvedere Vodka. With impactful media campaigns, brand identity transformations, and disruptive product launches, she's taking the luxury wines and spirts industry by storm. Hailing from Scotland and adopting a Parisian flair, Gemma is a bold, creative leader known for crafting long-term international marketing strategies that deliver exceptional business performance.
With more than 15 years experience, before rewriting the rules of Marketing's in the luxury wines and spirits industry, Gemma honed her leadership skills in esteemed media companies like BBC, Condé Nast and Global Radio. Always on the move, you'll find Gemma exuding impeccable style in the lounges of international hubs, waiting to seize her next opportunity.
With her exceptional ability to influence, motivate, and excite people, Gemma embraces diverse markets and cultures. Her relentless pursuit of results and excellence, paired with outstanding communication skills, consistently delivers exceptional outcomes.
At heart, Gemma is a creative storyteller who inspires and engages others to achieve common goals. Her unwavering commitment to making a meaningful difference and infectious enthusiasm make her a captivating and effective leader.
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Sadira E. Furlow
// Chief of Global Brand and Communications / Dean of Dopeness, Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Brand and Comms teams, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?
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Angela Affinita
// Marketing Director, The Walt Disney Company
Angela Affinita is Director of EMEA Marketing, Disney Consumer Products at The Walt Disney Company. From immersive events to brand campaigns to product launches, Angela has led the creative execution of some of the world’s most beloved consumer products brands such as Mickey & Friends, Disney Princess, Pixar’s Toy Story, as well as Star Wars and Marvel. With over 25 years experience in broadcast and studio entertainment properties, storytelling and creative innovation is at the heart of everything Angela delivers.
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Sharry Cramond
// Marketing Director, M&S
3P data: Gone, garbage or entering a golden age?
Danny Holmes
Consulting Partner, Media + Agency, Experian
Matt Wilké
Head of Programmatic & Digital Partnerships, Mediaplus UK
Wake Up and Smell the Disruption: Innovation + Creativity in the Coffee industry
Jane Aldridge
BEO Coffee, Nestle
cocreatd Pitching Session
MAD//Fest and cocreatd are launching an unprecedented live business experiment where people who want to start a business compete for up to £100,000 of investment capital and services by g...
The Places We'll Go Marketing Show
Mark Evans
Ex CMO / Advisor / Coach
Ritchie Mehta
Business Podcast Host & Presenter | Executive Educator | Published Author | Marketing Leader
Who Attends?
80%
of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.
20%
of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.
MAD//Fest ‘25 - Get Involved
Interested in speaking, attending, sponsoring, exhibiting or meeting 15,000+ industry decision makers? Contact us to get involved in the UK’s most lively marketing, advertising + disruption festival.
Sponsor//Exhibit at MAD//Fest ‘25
15,000+ attendees. 100% brands, media and disruptors. 0% time wasters.
MAD//Fest is always SOLD OUT + in 2025 we are taking over a 1/3sqm of real estate at The Truman Brewery to deliver a vibrant multi-venue experience for 15,000+ top brands + agencies.
Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.
What3Words - ducks.junior.retail
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