MAD//Insight
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MAD//Fest On demand - Creator Economy Stage
This month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE! Here are 3 of the best from the Creator Economy Stage.
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MAD//Fest On Demand - Retail Media
Last month’s MAD//Fest was our biggest + best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE. This week we are helping you to navigate one of the hot topics that’s dominating the industry at the moment, Retail Media.
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MAD//FEST 2024 ON DEMAND: CREATIVITY STAGE
This month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE! Here are 3 of the best from the Creativity Stage.
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MAD//FEST 2024: HEXAGON STAGE SESSIONS NOW LIVE ON OUR YOUTUBE CHANNEL
This month’s MAD//Fest was our biggest + best ever with content across 9 stages, over 3 days. Over the next week we’ll be adding all the sessions onto our own YouTube channel but as a teaser, the action from the Hexagon Stage is already live!
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Eddie Izzard Fireside Chat: Is Purpose BS?
Can purposeful brands make a positive contribution to humanity? Join Eddie Izzard for an interview to help us understand if purpose should be celebrated consigned to the scrapheap of brand marketing, at MAD//Fest London on 3 July.
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Market Expectations vs. Marketing’s Muddle: Whistling Past the Graveyard?!
Richard Kramer, founder at top TMT equity research firm Arete, argues that ad spend predictions are too optimistic and that CMOs have a great opportunity to reduce their expenditure with zero change in effectiveness.
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Canada Goose, Senior Director: You can't replace the human touch
Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose, shares why human control, empathy, and creativity are vital for succeeding in the next phase of data driven marketing, in this week's MAD//Fest partner podcast, Shiny New Object.
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MAD//Moments: Paul Collins, Bang & Olufsen - “No one can beat us on luxury”
In the latest MAD//Moments interview from this summer’s MAD//Fest, Bang & Olufsen's Global Creative Director, Paul Collins, told us why it is once again focussing the brand on luxury + aspiration.
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MAD//Pod: Liquid Death VP Marketing - "I Wanna Give Away a Fighter Jet"
In the latest MAD//Pod Liquid Death's VP Marketing, Dan Murphy shares their secrets on how they are making water cool, making marketing fun, and giving away a fighter jet.
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Uber: Capturing Attention in the Moment - The Rise and Importance of Mobility Media
Paul Wright, Head of International, Uber Advertising shares Uber’s insight into the way rideshare and delivery apps have revolutionised the way we travel, eat and meet our everyday needs.
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The MAD//Pod has landed
The official MAD//Fest podcast, MAD//Pod, has landed! Recorded, in partnership with podcast production company, Fresh Air, at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival, last month
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Lucky Saint: Pick the right stones if you want David to beat Goliath
Lucky Saint’s Marketing and E-Commerce Director, Kerttu , told MAD//Fest last month, that there’s a lot more to their success than merely being disruptive.
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MAD//Moments: Tati Lindenburg, Unilever "Be resilient, bounce back and don't get tired easily”
In the latest MAD//Moments interview from this summer’s MAD//Fest, Tati Lindenburg, VP of Marketing for Dirt is Good at Unilever, said that all marketers need to be resilient.
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Brand Innovation Challenge: Fanatics Chooses Luminr to help them connect with sports fans
Sports apparel company, Fanatics, picked AI powered company, Luminr, to help them find the great stories that sport often provides.
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The Ever-Changing World of Retail: How We're Keeping Up...
Katie Mitchell, MD of Seen Studios told us that in the dynamic landscape of retail, the only constant is change. Consumer preferences are always on the move, influenced by new tech, cultural trends, and shifting social dynamics. At Seen Studios, we help our brands not just keep up, but lead the way in a market that’s as competitive as much as it is in constant evolution.
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Brand Innovation Challenge: LEGO Chooses Rock Paper Reality to help them build their relationship with girls
The LEGO Group picked immersive experience company Rock Paper Reality to help them inspire girls to play with LEGO, in last month’s MAD//Fest Brand Challenge.
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How Who Gives a Crap uses ‘toilet humour’ to save the world
Emily Kraftman, MD (UK and Europe) of disruptive loo paper brand, Who Gives a Crap, told MAD//Fest how humour, honesty, and a commitment to doing good turned a humble toilet paper company into a beloved brand.
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A Data-Driven Crystal Ball: How AI Tooling is Changing the Marketing Game
Chelsea Noronha, Strategist at Brave Bison, believes that whilst marketers are always grappling with new shiny objects which constantly reshape the playing field, they should take the 'leap of faith' + embrace the change AI brings rather than adopt a 'wait and watch' approach.
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MAD//Moments: Susan O’Brien, Just Eat - Don’t Flip flop on strategy
In the latest MAD//Moments interview from this summer’s MAD//Fest, Susan O'Brien, Interim CMO and VP of Global Brand at Just Eat Takeaway.com, spoke about why marketers should stick to their guns.
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Scoring big in the world of sports and creativity
As the Paris Olympics come to a close and after Spain's triumph in Germany, Kantar’s Client Director, Creative, Eduard Aguado, asks if this summer’s sports bonanza paid off for advertisers’ Euros and Olympics campaigns.
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MAD//Moments: Andrew Smith, Vinted - Building a future ready brand
MAD//Moments is a series of short interviews from this summer’s MAD//Fest. Vinted’s Senior Director, Brand, Andrew Smith said all brands should contribute to a more sustainable ecosystem.
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Ice Travel Group, CMO: Don't Let AI Churn Out Average Ads
Steve Seddon, CMO of Ice Travel Group, warns against the temptation of using generative AI to churn out content just to tick off platform requirements, as he makes the case for combining human creativity with tech, in the latest episode of MAD//Fest's partner podcast Shiny New Object.
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Brand Innovation Challenge: Boots chooses Promotigo to help them get from A to Gen Z
Boots picked digital experience company Promotigo to help them engage with the next generation of customers who could be ‘with them for life’, in last month’s MAD//Fest Brand Challenge.
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L'Oréal CDMO: Technology is shaping the future of beauty
L'Oréal's CDMO, Laetitia Raoust, told MAD//Fest how blending bold innovation and using Gen AI is transforming its marketing and creating great new beauty experiences for its customers.
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From Burnout to Bliss: In conversation with Ferne McCann
Ferne McCann, TV Personality, COO and Co-founder of Shoorah, a mental health and well being tech startup, joined Julia Linehan on the Hexagon Stage at MAD//Fest London 2024.
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Brand Innovation Challenge: Colgate picks Gifta to clean their image with Gen Z
Colgate decided to brush up on how to reach out to Gen Z by choosing influencer gifting platform, Gifta, in last month’s MAD//Fest Brand Challenge.
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How Brands Like Virgin Wines Are Preparing to Drive the Hottest Holiday Season Ever
Courtney Hopkins, VP of Strategic Partnerships at Rokt gives MAD//Insights the 3 trends expected to impact this year’s holiday spending and how you can unwrap your holiday campaigns.
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MAD//Moments: Michelle Spillane, Paddy Power - The Cost Of Not Being Bold Is Huge
MAD//Moments is a series of short interviews from MAD//Fest. Paddy Power’s Managing Director, Marketing, Michelle Spillane, urged marketers to be different and break away from their category tropes.
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Liquid Death: ‘Being creatively led is a superpower’
Disruptive canned water company, Liquid Death’s SVP of Marketing, Dan Murphy, told MAD//Fest last month that being bold and brash is how you cut through and key to this is creativity.
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Google Unleashes “Chaos Mode” to the World!
This week Google made a surprise U-turn on its plan to ditch cookies. Ben Phillips, MAD//Fest's digital advertising consultant, looks at the choices Google has offered to consumers as to which technology they want to target them?
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Free People Europe, Director of Marketing: When Data & Imagination Converge
For John Sadeghipoor, Director of Marketing at lifestyle brand, Free People Europe, the evolution of Apple Vision Pro and “face computers” heralds the inevitable ubiquity of 3D Worlds. He believes they could revolutionise the future of data-driven marketing, in this week's MAD//Fest partner podcast, Shiny New Object.
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Brand Challenge: Creative Impact in an Omnichannel World
Dragonfly AI loved the MAD//Fest Brand Challenges and believe that nothing gets under the skin like a good pain that needs soothing. LEGO, Colgate-Palmolive + Boots really did offer up exciting opportunities to discover innovative solutions.
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Key to success? Embrace Customer-Centricity
Danielle Le Toullec, Head of Marketing for True, and MAD//Fest Speaker, argues that in today’s dynamic business landscape, placing your customer at the centre of your business strategy is essential for sustainable growth and competitive advantage.
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F*ck Being Humble: How to build unapologetic confidence
Award-winning founder and best selling author Stefanie Sword-Williams’ sessions on The Female Leaders’ Club Stage at MAD//Fest were immense crowd-pullers. If you missed her empowering keynote or masterclass, Stefanie now shares with you the 3 ways to advocate for yourself more effectively and build unapologetic confidence.
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Mattel Head of Consumer Products: How Mattel and Barbie create fans not customers
Join Ruth Henriquez, Head of Consumer Products, Publishing, and LBE EMEA at Mattel as she explores how Mattel and Barbie create fans not consumers.
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MAD//Fest London 2024: Female Leaders’ Club Round-Up
Would the best-known minds in our industry have been quite so well-known had they been women? FLC Producer, Sara Magson rounds-up some of the inspirational voices making waves on the Female Leaders stage at this year’s MAD//Fest.
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Is the pressure to use AI to increase marketing effectiveness giving you a headache? Truth is, AI is the pain relief many marketers have been looking for.
If your approach to ensuring digital campaign effectiveness is to throw the content out there and make decisions based on real-time data ONLY… then you really are gambling with your brand’s success, argues Kantar Marketplace's Head of Creative Excellence, Lynne Deason.
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Creators are Catalysts: Here’s how to build Trust and Conversion Across Generations
The way different generations are consuming content on social media is ever-changing. In turn, our influencer marketing strategies should shift and evolve with these preferences, believes influencer marketing company Captiv8.
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A glimpse into the future with WeTransfer Advertising
This month at MAD//Fest, WeTransfer's two sessions asked the industry to continue to infuse joy into advertising. They believe that making advertising a joyful experience which can capture attention and create real connections.
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Conscious Advertising Network: How to detangle the web for the next generation
Ahead of this week's launch of their Children's Rights and Wellbeing manifesto, the Conscious Advertising Network hosted a panel on the final day of MAD//Fest titled, "Everyone’s Web: detangling the internet for the next generation in ten steps." Here's what they discussed.
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MAD//Fest: A Record-Breaking Success and a Bright Future Ahead
Paul Frampton-Calero, Global President of CvE Marketing Consultancy and host of the Hexagon Stage on Day One of MAD//Fest, gives us his three key themes from last week.
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Zillow Vice President of Brand + Product Marketing: AR is Transforming Home Buying
Beverly Jackson, Vice President of Brand and Product Marketing at disruptive Estate agent Zillow, talks about why she is now ‘all in’ with the new Apple Vision Pro in this week's MAD//Fest partner podcast, Shiny New Object.
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Social waves: Measuring the True Reach of Digital Content
Industry professionals last week came together at MAD//Fest, to discuss innovation and future trends. Here are Comscore's Ira Xhelili's key takeaways.
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MAD//Fest acquired by Ingenuity
Not only are we riding on the back of the biggest, boldest + best ever MAD//Fest London last week, we also have some exciting news to share. We've agreed a deal for MAD//Fest to become part of the Ingenuity Group.
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MAD//Fest 2024 - Bold Moves & Brave Minds
In his latest MAD//Insight column, Unilever's former VP Global Marketing, Ian Maskell, summarises his highlights from last week's MAD//Fest London.
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Warm Street Presents: A Cultural Compass. Navigating culture for the alcohol brands of tomorrow
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Uncensored CMO joins forces with MAD//Fest 2024
Next week CMOs + senior brand marketers will have access to an exclusive backstage content and experience located in the Taproom on Dray Walk, throughout MAD//Fest, with the Uncensored CMO himself, Jon Evans.
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HEL’S ANNOUNCED AS MAD/FEST 2024’S OFFICIAL STAFFING PARTNER
MAD//Fest is delighted to announce that event staffing and immersive brand experience specialists, HEL’s, will be the festival’s official staffing partner next week.
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Adlook Workshop: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising
Kicking off the DigiAds Stage this year, Adlook will help attendees unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions.
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UCAS - Emotionally fuelled moments that can form lifelong brand relationships’
Research shows that students are 75% more likely to try new brands during major life events like starting university. This is a huge opportunity and it relies on early visibility, argues UCAS
Female Leaders' Club
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