Make Banksy Your CMO
In his latest column for MAD//Insight, Ian Maskell, Unilever's former VP Global Marketing, believes all CMOs should be more like Banksy - disruptive, creative and brand builder extraordinaire.
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Dice, Doubt, And Decision Making: How Backgammon Can Help Marketers Deal With Uncertainty
All difficult decisions are difficult precisely because you are making them under conditions of uncertainty. However, Behavioural Science Consultant, Alec Barr, thinks that all marketers could learn a thing or two if they played backgammon.
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Brand Safety Nightmares Are Still Just A Settings Click Away - But They Don't Need To Be
In his latest column for MAD//Insight, Jerry Daykin, former VP Media at Beam Suntory and global media leader, argues that ensuring your brand avoids the risks and negative implications of showing up against inappropriate content should be a priority, but sees light at the end of the tunnel through tech.
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Asahi CMO: Marketers Must Focus On Being Better
Grant McKenzie, the CMO of Asahi Europe & International, believes that in a world where AI can make things cheaper and faster, marketers must shift their attention to more profound, human-driven work, otherwise, they’ll become obsolete. Find out more in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Rory Sutherland: How Can Marketers Lose The “Colouring In Dept” Jibe?
When did marketing lose its influence and how can we use our creativity and understanding of what drives the customer to earn the hearts and minds of the c-suite?
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Things Are Different Now - Why In-House Creative Leaders Are Leading The Charge
Change is happening in the board room! Shifts are currently taking place in business, brand and technology that will move in-house creative leaders into a prime position to successfully operate at board level, once and for all. Emma Sexton, founder of the Inside Out Community, explains why.
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Rory Sutherland: There's Magic In Weird Stuff
Rory Sutherland believes that thinking differently from your competitors could be a source of real competitive advantage and therefore, a profitable place to inhabit!
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Burnout: Why It's On The Rise And What Are We Going To Do About It?
Abigail Dixon, founder of The Whole Marketer, shares her concerns about why burnout is on the rise in the marketing profession and most importantly what we should do about it.
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Ex Head of Customer Marketing, Diageo: Channel-Less Marketing Is The Future
Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo believes that channel-less marketing can help create hyper-personalised content that consumers crave, as she talks to Tom Ollerton in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Vodafone Brand + Marketing Director: "Marketing Is The Perfect Blend Of Science And Art"
In the latest edition of Lucky Grey Cells, Maria Koutsoudakis, Brand and Marketing Director at Vodafone, shares her marketing journey from college to her current role, why she thinks brand marketing brings in innovation and fresh thinking, and unpacks the importance of data and how she balances Vodafone’s media spend.
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The LEGO Group: How Do We Inspire More Girls To Play With LEGO?
The LEGO group, one of the most instantly recognisable and much loved brands, is launching a pilot pitch at MAD//Fest London on 2-4 July at The Old Truman Brewery. The aim? To increase its engagement with girls in the UK.
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Forget "Too Far," Think "Together": WACL's President Tells Us Why Male Allyship Makes Us All Stronger
Hold on, champions of "equality fatigue." You haven't reached the finish line yet, says Nishma Patel Robb, President of Women in Advertising and Communications Leadership (WACL).
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