The winner of 2022's MAD//Carnival + AppsFlyer prize was Elizabeth Dalby, Marketing Manager at Princess Cruises, she went to Rio and danced on the sand. Here is her report on this once in a lifetime trip!
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In this week’s Little Grey Cells, Joe Pascoe, Chief Marketing Officer at Victorian Plumbing shares how a background in creativity led him to a career in marketing, how he plans to tackle ‘cookieless attribution’ and why he thinks a team's intuition could be your strongest weapon.
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Marketers can learn a lot from behavioural science. Amongst other things, it can help us to ask better questions, believes Rory Sutherland.
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Amazing tech is not a replacement for human creativity or strategic thinking, but marketers must develop new skills to stay relevant, believes Unilever's former VP Global Marketing, Ian Maskell, in his latest column for MAD//Insight.
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Put in long hours, work on any project to learn more about the craft, and create a network that appreciates your inputs, are just some of the suggestions in Automated Creative's newly published book, “How to Make It In Marketing Vol. 1”
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Marketers should take a more nuanced view on their category and their customers, argues Ogilvy’s Vice-chair, Rory Sutherland.
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Calling all Indies - what work have you done in the last year that you’re most proud of? Entries are now open for The Independent Agency Awards.
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This week Little Grey Cells meets Maria Koutsoudakis, Vodafone's brand and marketing director. Maria explains how AI has its practical uses, (but will never replace humans), and how marketers should not jump on bandwagons in a non-authentic way.
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Leading drinks brand, Lipton Ice Tea, has announced the launch of #PassTheSunshine, its biggest ever creator-led campaign in Australia to refresh customers with some sunny and uplifting content.
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In this week’s Little Grey Cells interview, Marketing and Digital Director, Nikki Vadera discusses how sustainability underpins Henkel's product development and how her belief in data and the power of market research are the bedrock for her approach to marketing.
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In his debut column for MAD//Insight, Beiersdorf's Head of Digital, Adam Wright, describes why a recent purchase of a mattress has led him to believe that most brands are asleep when it comes to post-purchase customer care.
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Sir Martin Sorrell says that marketers should learn how to code, learn Chinese, along with spending time overseas, in Automated Creative's newly published book, “How to Make It In Marketing Vol. 1”
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