Insight

MAD//Fest And Agillic Webcast: Will Personalisation Make You More Money And Do Your Customers Care?

Hear The FT, fashion disruptor Miinto and B2B leader Aexus share campaign insight and discuss how to drive better personalisation results in this on-demand webcast from MAD//Fest and Agillic.

Tenzing CEO: Why Ritson’s “Small Brands Will Stay Small” Theory Is Wrong

Tenzing CEO and Founder Huib van Bockel shares why products, purpose and agility can prove Ritson wrong on challenger brands.

Whirlpool Brand And Product Marketing Director: Why “Desired Customer Experience” Is Replacing Integrated Marcomms

The ability to map marketing activities across the shopper journey is challenging traditional marcomms, says Whirlpool Product and Marketing Director John Hall, the latest guest on MAD//Fest’s partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.

Biden And Obama’s Digital Strategist To Speak At MAD//Anywhere

Influential digital political strategist Teddy Goff will share lessons from the 2020 Biden campaign at MAD//Anywhere on 10 March.

How Will Social Media Platforms Evolve Following Trump’s Ban?

Earlier this month, President Trump was banned from popular social media sites after being seen to advocate for the violent storming of the US capitol, which led to the death of five people and at least 60 protesters being arrested.

How TSB Is Using Social Listening And TV To Develop More Empathetic Campaigns

Social listening has helped TSB to develop more empathetic campaigns and boost trust in the banking brand’s, according to TSB’s outgoing CMO Pete Markey.

SAP Innovation VP: Why Focusing On “Return on Interesting” Drives Audience Attention

As VP, Global Innovation Evangelist for SAP Timo Elliott has got a fascinating job operating at the “leading edge of innovation”, as he describes it.

O2 And Purplebricks CMO’s Join MAD//Anywhere Line-up

O2 CMO Nina Bibby and Purplebricks CMO Ben Carter are the latest brand leaders to join the MAD//Anywhere speaker line-up on 10-11 March.

Ben & Jerry’s Head of Activism To Speak At MAD//Anywhere

Ben & Jerry’s Head of Activism and Social Mission Rebecca Baron is among the latest speakers to be announced for MAD//Anywhere on 10-11 March.

Virgin Red’s Euan Brown: How A Start-Up Mindset Gives Brands The Edge

Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback.

30 Ways Brands Can Address Bias In Advertising And Technology

Brands and technology platforms must take steps to break the cycle of systemic bias, according to creative innovation leader Mordecai.

Nomad Foods CMO: “Nudge for repeat purchases rather than fill the leaky bucket”

Brands should reconsider the ‘penetration is king’ mantra that has prevailed in marketing up until now, according to Nomad Foods Group CMO Steve Axe.

MAD//FEST NEWS + VIEWS

MAD//INSIGHT

MAD//Fest And Agillic Webcast: Will Personalisation Make You More Money And Do Your Customers Care?

Tenzing CEO: Why Ritson’s “Small Brands Will Stay Small” Theory Is Wrong

Whirlpool Brand And Product Marketing Director: Why “Desired Customer Experience” Is Replacing Integrated Marcomms

Biden And Obama’s Digital Strategist To Speak At MAD//Anywhere

How Will Social Media Platforms Evolve Following Trump’s Ban?

How TSB Is Using Social Listening And TV To Develop More Empathetic Campaigns

SAP Innovation VP: Why Focusing On “Return on Interesting” Drives Audience Attention

O2 And Purplebricks CMO’s Join MAD//Anywhere Line-up

Ben & Jerry’s Head of Activism To Speak At MAD//Anywhere

Virgin Red’s Euan Brown: How A Start-Up Mindset Gives Brands The Edge

30 Ways Brands Can Address Bias In Advertising And Technology

Nomad Foods CMO: “Nudge for repeat purchases rather than fill the leaky bucket”

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