Hyundai's Andreas Hofmann, explains why balancing the physical with the digital in the customer journey is more difficult than it might first seem.
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Over the last few years, the issue of attention - and more precisely the lack of it - has loomed large in marketer’s minds. Inskin and Lumen tell you how you can now do something about it.
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Adam Oldfield, founder of the UK’s most disruptive marketing automation provider Force24 thinks you should stop listening to comms ‘gurus’ and give your email strategies a big shake. Here’s why…
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Bloom & Wild's Brand & Communications Director, Charlotte Langley, will share the story and marketing innovations that have made them UK’s top-rated and the fastest-growing online flower company in Europe.
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Expanded PITCH//IT initiative will see start-ups and scale-ups pitch for £20k pilots with brands including McDonald’s, Diageo and Reckitt Benckiser.
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Ben & Jerry's Head of Activism, Rebecca Baron, says that brands taking a stand will attract criticism from some consumers, but doing so can have a positive impact on business performance.
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Ogilvy Vice-Chair Rory Sutherland explains why he thinks the normalisation of video calling is changing how we work forever - He believes that the adoption of new technology is freeing up time for creative work.
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Paid social, audience data and brand building are on the agenda for CMO Ben Carter as Purplebricks looks to gain trust and disrupt the property industry.
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Gymshark Chief Brand Officer Noel Mack will share how the billion dollar training apparel unicorn plans to use marketing to grow the business.
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Brands should take small ethical steps today that will lead to an overhaul of business models in the future, says Toblerone Global Brand Lead Emanuel Gävert - the latest guest on MAD//Fest's partner podcast, Shiny New Object.
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Lumen MD Mike Follett reveals why 'slow media' consumption can explain the high performance of magazine ads (promoted).
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Futurist and Author Shivvy Jervis predicts AR technology and neuroscience-based marketing will bring the spark back to retail post pandemic.
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