Having listened to + quizzed the likes of Burberry, Boots, Dominos, Ford + KFC, day one's host of MAD//Fest's Kantar Marketplace Hexagon Stage, Paul Frampton-Calero, gives his key findings on what brandsneed to do if they want to grow.
Read more
Ben Phillips, host of MAD//Fest's DigiAds stage, argues that whilst there is much to do across the themes of Privacy, Sustainability, and CTV, he believes the industry is ready to take on the challenges that lie ahead in the ever-changing AdTech landscape.
Read more
The Metaverse is the most talked about phenomenon in the advertising and marketing at the moment. Christian Harris, Managing Director at Sticky, asks how can everyday brands start to think about using the Metaverse to their advantage in a noisy, crowded digital marketing space?
Read more
Attending MAD//Fest London? You'll need the app to gain entry to the show. Here's a step-by-step guide.
Read more
We sat down with MAD//Fest speaker Rachel Kerrone and talked all things marketing and advertising. Find out why she's a fan of LEGO and what she's talking about next week.
Read more
Consumers now expect brands to play an active role in removing harmful stereotypes and The No7 Beauty Company is leading the way in bringing about real change, by looking at all aspects of their six global beauty brands.
Read more
We now listen to almost 70 million hours of podcasts per week, providing brands the perfect opportunity to connect with consumers. Director of Creative Production at A Million Ads, Kim Aspeling, discusses how brands can turn up the volume.
Read more
For Gen Z, exploring sex, sexuality and body image is all part of getting to know themselves. For brands seeking to reach young people, it’s vital to understand how they see all three. However, most brands still get it wrong as new FanBytes By Brainlabs and MAD//Fest Gen Z Sex Attitudes Report outlines.
Read more
When brands respect privacy, and provide exceptional experiences, they create deeper, more rewarding relationships with their customers. Paul Wright, Managing Director, UK, France, Turkey & Middle East at AppsFlyer discusses how the industry gets there.
Read more
Tennis season is upon us again, so why don't you drop in on RTB House's themed cafe at MAD//Fest for a chance to win a top of the range tennis racquet, enjoy some strawberries and cream and a glass of Pimm's.
Read more
At MAD//Fest next week we'll be doing our bit to help the event reduce single use plastic waste. Stack Cup™ is supplying over 30,000 reusable cups, so when you're drinking at the Channel Factory Arms, you'll be helping keep the Thames a little bit cleaner.
Read more
The House of Innovation is where the possible meets practical. It’s a place where you can uncover the latest innovation from the 35 hottest startups around, as they pitch to some of the world's biggest advertisers, including Coca-Cola, AB InBev, and M&S.
Read more