Marketers are suffering from a crisis of confidence and must take steps to re-assert their crucial role in value creation, says Ogilvy Vice-chair and MAD//Masters Co-founder Rory Sutherland.
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This month's Knowvember Summit will explore how brands and retailers can boost their environmental credentials through carbon labelling and a concerted effort to reduce their carbon footprint.
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MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week taking to the soap box is Domino's CMO, Sarah Barron.
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Yesterday Netflix launched its ‘Basic with Ads’ package. Starling Bank, O2 Virgin Mobile, WW and ad agencies give their verdict.
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It's all change at Netflix - from a crack down on sharing accounts, to this week's launch of of advertising on the platform. In his latest column for MAD//Insight, Ben Phillips, MAD//Fest's digital advertising consultant, asks whether these big changes will be a turn off.
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The internet didn’t completely rip up the marketing rulebook and marketers ignore classic theory at their peril, says Ogilvy Vice-chair Rory Sutherland.
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MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week Johnny Winn, Head of Advertising, Virgin Media O2, vents his fury about testing creative through data.
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Attention continues to be 'the' hot topic in advertising. Until now most attention data has related solely to desktop and mobile, but this is no longer the case. Lumen have partnered with TVision to create an attention panel for TV in the UK. Find out more at a special event later this month.
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Chief Commercial Officer for Dtail by PixelPool, Gary Plunkett, argues fashion brands are increasingly able to access a wider target audience and present new types of products thanks to gaming technology, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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Why is marketing better when it is applied to a toilet cleaner than when it is applied to sport, asks Michael Inpong, MD of Sports&Brands, in his latest column for MAD//Insight.
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Ogilvy Vice-chair and MAD//Masters co-founder Rory Sutherland explains how marketers can gain an edge by developing multiple complementary skills.
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Kristina Lagerstedt, Marketing Director for Wolters Kluwer Tax & Accounting Scandinavia, believes that if marketers focus on the person at the end of the message, their marketing can be elevated and personalised, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.
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