Couldn’t Make It To MAD//Fest? Here’s What You Missed!
ProQuo AI's Content Writer, Ruby Arenson, gives us her lowdown on the best talks and key takeaways from last week's action packed MAD//Fest
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Is AI Cheating? Marketing Without The Guesswork
Artificial Intelligence is a technology that’s transforming every walk of life, and it’s finally coming for marketing. Nadim Sadek, Founder & CEO of the world's only Brand Management Platform ProQuo AI explains how.
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Shiny New Object Podcast: Aimee Irwin, VP Strategy + Partnerships, Experian
Experian's Amy Irwin shares why she's excited about the future of digital identity in the latest episode of MAD//Fest's partner podcast, Shiny New Object. Host and Automated Creative Founder Tom Ollerton shares the conversation.
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Cutting Through The BS - Why The Digital Transformation Narrative Lets Businesses Down
In an industry that’s littered with buzzwords, perhaps the marketers favourite of current is “Digital Transformation”. Despite the exorbitant use of this term, it appears to be as though there is no clear definition on what “Digital Transformation” actually means for marketing, says Damien Bennett, Global Director, Product Strategy + Growth at Incubeta.
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PITCH//IT Finalists Revealed: Meet The Innovators Vying For £20k Diageo, M&S, Pizza Hut, Reckitt And Boots Briefs
The 30 start-ups pitching for £100k of pilot briefs at MAD//Fest London next week have today been revealed.
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Flourish: Why The Industry Has Got Diversity And Inclusion All Wrong
DigiLearning Chief Troublemaker Lisa Goodchild explains why D+I programmes fail and how individuals and businesses can enable young talent from diverse backgrounds to thrive.
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Lumen: The Cost Of Attention Across Media
Ahead of ATTENTION@MAD//Fest, Mike Follett explains the complexities of how different media perform very differently in terms of generating actual attention
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MAD//Fest Speaker Interview: Onefinestay's Amanda Dyjecinski On Mulling Where To Go On Holiday This Summer.
CMO of onefinestay, Amanda Dyjecinski, on her perfect working day, why brands need great empathy, and the 'high risk poker' game that is working out where she can travel this summer.
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ALF Insight: How Will Brands Respond To The Rising Cost Of Commodities?
ALF's Senior Content Executive, Natalie Fedden, on the increasing activity from household brands resulting from the rising cost of commodities.
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COMMENT: Instagram Reels Ads Demonstrates "Facebook-Owned App’s Commitment To Becoming A One-Stop-Shop For Marketers”
The launch of Instagram Reels addresses the longstanding concern of being able to accurately measure ROI on social and influencer marketing campaigns, says Mary Keane-Dawson, TAKUMI's Global CEO.
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Takumi, Digilearning And MAD//Fest Join Forces To Tackle Inequality In Ad Industry With June Sarpong
Flourish initiative will address diversity and inclusion in the ad industry through live pitches, discussion and a year-round programme.
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Boots Sets £20k Personalisation MAD//Fest London Challenge
£100k will be invested in new start-ups in brand challenges from Boots, Pizza Hut, Diageo, Reckitt and M&S at MAD//Fest London on 7-8 July at The Old Truman Brewery.
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