Podcast: How Does Draftline Strike The Right Balance Between Data And Creativity?

05 Nov, 2021

Head of New Business Development at DraftLine South Africa, Amy Chiwaye talks to Tom Ollerton about how she uses the right data to ensure that creative marketing will also deliver on ROI

Amy Chiwaye is the Head of Business Development for DraftLine South Africa, a data-led creative agency which uses a blend of social listening and core data to make informed marketing decisions. Amy believes in the combination of data and creativity to deliver tangible financial results from marketing campaigns. Her Shiny New Object, therefore, is data-led creativity.

The other main theme of our discussion was meditation and how to separate yourself from others’ feelings and energy when you spend your time listening and understanding those around you. Hear tips for staying grounded from Amy, in the full episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.

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