Brands and technology platforms must take steps to break the cycle of systemic bias, according to creative innovation leader Mordecai.

Speaking at MAD//Anywhere, Mordecai identified 30 practical solutions that would reduce bias in technology including a BAME hiring drive, switching to inclusive planning, abandoning archaic demographics and addressing blocklisting in advertising. 

Mordecai called for brands to embrace a plan for ‘hopeful disruption’ to modernise to tackle the bias technology and advertising breeds.

Yesterday Unilever announced a commitment to tackle advertising stereotypes as part of a raft of new diversity and inclusion measures.

All MAD//Anywhere sessions are now available on the MAD//Fest YouTube channel.