Brands should pinpoint opportunities in the coronavirus pandemic, according to AB InBev Head of Innovation Michael Codd.

“In every crisis lies an opportunity…The Chinese word for crisis is ‘Weiji’, which consists of two words – danger’ and ‘opportunity,” said Codd, speaking at the 99//Club Digital Festival last month.

“Before Covid, the digital revolution was an afterthought…Budgets were often cut. Now technology is at the heart of what we do. Inefficiencies were often not exposed – now we have the opportunity to adjust.”

Codd said he is excited about the prospect of gaming and e-sports during the pandemic and told the audience to expect some “big campaigns landing in H2” that link beer and gaming.

Codd was speaking at the 99//Club Digital Festival, a partnership between MAD//Fest and New Digital Age. Over 3,400 marketers watched speakers VICE, Starling Bank, Heinz, Just-Eat, Not On The High St and many more pitch a big idea in just 99 seconds.

Watch all the 99//Club Digital Festival sessions here.