The finalists for the AB InBev, Walgreens and GSK £20k live innovation pitches taking place at MAD//Anywhere on 10-11 March have today been revealed.

Hundreds of applications were received for the PITCH//IT MAD//Anywhere briefs, a record number since the initiative was launched at MAD//Fest London in 2019.

6 finalists for each brief will now have the chance to pitch for £20k pilots from AB InBev, Walgreens and GSK covering DTC, customer experience, customer acquisition and conversions. 

The pitches at MAD//Anywhere will be hosted by collaborative innovation specialists Co:Cubed.

The finalists are as follows:

1300GMT, 10 March

How can Walgreens connect with consumers more personally and support them in their health and wellbeing aspirations?'





Go Instore


Judge: Marni Allen, Director, Consumer Healthcare Futures, Walgreens

1830GMT, 10 March

‘How can AB InBev boost D2C channels and acquire customers more efficiently?’

Fluid Ads






Judge: Rafael Gandra, Innovation Manager, AB InBev

1310GMT, 11 March

‘How to get more GSK products into the hands of consumers’





Triyit UK


Judge: Jason Andree, Head of Content & Earned Media, GSK Consumer Healthcare.

More than 4,000 global marketers are expected to attend MAD//Anywhere. Speakers include Cheryl Calverley, Chief Executive, Eve Sleep, Rebecca Baron, Head of Activism + Social Purpose, Ben & Jerry's, Rory Sutherland, Vice-chair, Ogilvy, Shamil Thakrar, Co-founder, Dishoom and Teddy Goff, the digital guru behind Joe Biden’s successful 2021 US Presidential election campaign.

“We had a phenomenal response to the PITCH//IT call out with hundreds of entries from all over the world. Our virtual pitches have shown that big brands, start-ups and MAD//Fest as an innovation-focused event can continue to collaborate and find imaginative solutions to the marketing challenges of the day, said Dan Brain, MAD//Fest London and MAD//Anywhere’s Co-founder.

“It’s cool to provide the platform for these forward-thinking companies to connect, as well as a fantastic opportunity for attendees to uncover the latest emerging innovation in a focused pitch environment.”

Click here to buy your MAD//Anywhere ticket for just £149.