Static Ads are for Static People
28 July 2025
Location-based ads promise precision — but often miss the mark. A phone pings near a store, an ad gets served. But is that person interested, commuting, or just passing through? Most platforms rely on vague, second-hand signals that tell half the story.
admoai take a smarter, context-first approach.
We’ve built the first ad server and ad network designed specifically for mobility apps, working directly and closely with mobility platforms worldwide. Through these real partnerships, we access authenticated user’s real-time location and movement data. That gives us a more accurate view of who is in motion, when, where — and most importantly, why.
This direct connection to the mobility layer means we don’t have to guess. We don’t infer — we know.
Movement > Presence
Legacy location targeting assumes that being somewhere equals relevance. But a fixed location doesn’t always mean someone is ready to buy, explore, or engage. Context is missing.
Movement tells a deeper story. Speed, direction, time of day, and behavioral patterns all help decode intent.
Someone cruising through a retail zone on a Saturday afternoon likely has a different mindset than someone cycling to work on Monday morning. One is open to discovery. The other is on a mission.
With admoai, brands can reach audiences while they’re actively moving through meaningful moments — before they’ve made decisions, while they’re still shaping their day.
Not Just Where — But Why
Our system is built to understand not just where someone is, but why they’re there — and where they’re going next.
By integrating directly into mobility apps, we gain access to real-time journey signals: how fast someone is moving, their route, their regular patterns. This allows us to target based on intent — not just location.
For example:
- A user coasting through a nightlife district at 6pm on a Friday? They’re not there yet — but they’re likely going.
- A lunchtime visit to a park? A moment for brand storytelling, not hard conversion.
- A pattern of weekday rides ending near a gym? A chance to connect with wellness brands in context.
This type of intelligence makes campaigns more timely, relevant, and effective.
Better Data, Better Media
Because we work with logged-in, opted-in mobility apps, our data is deterministic — not probabilistic.
It means:
- First-party data, enabling smarter frequency control, personalised messaging & sequencing.
- Real-time targeting, based on verified movement, not guesswork.
- A privacy-conscious approach, aligned with user consent and app transparency.
In a media environment shifting away from cookies and toward contextual, privacy-first models, this foundation becomes even more valuable.
From Static Ads to Dynamic Journeys
People don’t live in fixed pins on a map. They move — through neighborhoods, high streets, parks, nightlife zones. And media should move with them.
admoai enables brands to engage people not just where they are, but while they move — creating opportunities for messaging that feels timely and aligned.
Early campaigns show that when context comes first, performance follows. Engagement deepens. Ads feel less like interruptions and more like part of the experience.
Redefining Location
At its core, admoai isn’t about adding mobility to existing ad tech — it’s about building the infrastructure for a new kind of media: one where movement is the primary signal.
We believe real-world intent can’t be inferred from old data, fuzzy signals, or assumptions.
With mobility apps as activation partners, and deterministic user signals as our foundation, we’re helping brands show up with relevance — at the right time, in the right place, for the right reason.
Because in advertising, as in life, it’s not just where someone is. It’s where they’re going next that tells you everything.
admoai - advertise where attention moves.