It’s bank holiday weekend and it is, of course, raining. So if you are looking for some heat then you need to look at the MAD//Fest London line-up (2-4 July, Old Truman Brewery Estate), which gets hotter and hotter with CMOs/Chief Customer Officers from Lush, Just Eat, Tesco, Manchester United, British Airways, Cadbury, Finisterre, L’Oréal + many more now confirmed.

All these brands will be taking to the stage this July to talk about what being bold in today’s climate of constant change means for marketing and how creativity and innovation are key tools for a marketer as they try to drive growth and revenue. 

How do iconic brands like British Airways and Manchester United stay relevant? How does Cadbury remain nimble and serve multiple regions and cultures? How is Allbirds using a potent sustainability message to try and disrupt a crowded market? 

We and these brands believe that marketing exists not only to sell more stuff, but also to influence culture, create brand equity + change customer behaviour.

Lush, Just Eat, Tesco, Manchester United, British Airways, Cadbury, Finisterre, and L’Oréal will be joined by other CMOs, business leaders, entrepreneurs, disruptors and innovators in tackling this year’s theme, ‘Fortune Favours The Bold’, including, Andrew Smith, Senior Director Brand, Vinted, Oana Leonte, Marketing Director, Puma, Dan Murphy, SVP Marketing, Liquid Death, Kerttu Inkeroinen, Marketing Director, Lucky Saint, Paul Fletcher-Collins, Global Creative Director, Bang & Olufsen and many more. 

So if you want the inside-story on how the world’s most iconic + disruptive players are boldly leading their brands + determining their fortunes, whilst enjoying complimentary food + drink from the likes of Hoppers, Sticks ‘N’ Sushi, Gipsy Hill Brewery, Diageo + Chick ‘N’ Sours AND network with 12,000 + decision makers from top brands + agencies, then MAD//Fest London is for you.