In the latest episode of MAD//Fest's partner podcast, Shiny New Object, host Tom Ollerton talks to Apex Group Assistant VP Marketing Mihir Haryal about the role of AI content creation tools in the future of marketing.

Tom and Mahir discuss whether AI content creation tools will eventually render human intervention obsolete, how they impact on the future of marketing, and how can marketers turn them to their advantage.

The episode also features discussion on the application of AI in marketing and Mahir's top marketing tips that he's picked up in his career so far.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.