Barney Worfolk Smith has worn many hats, but considers himself a salesperson through and through. Jumping on the opportunity to be creative and making a success of it in companies such as Unruly and That Lot, he is now focusing on working with start-ups and scale-ups and developing their go-to-market strategy at Megadog. His Shiny New Object is thinking, planning and doing in the context of going to market.

He thinks it's important that companies do this holistically and not let the various parts of the business dilute their vision. He believes all founders should put together a more measured and structured way of thinking about the whole process, which begins with creating the values, mission and vision of a company.

Listen as Barney explains more on brands should do that, what his top marketing tip is, and how to best approach him for more brilliant insights, on the latest podcast episode here.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.