Kicking off the DigiAds Stage this year, Adlook will help attendees unpack the omplexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions.

As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way. With the imminent deprecation of third-party cookies by Google Chrome, commanding over 60% of the global browser market share, our workshop couldn't be timelier.

This session is designed to unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions. Whether you're grappling with the basics or looking to refine your strategy, our workshop promises to elevate your understanding and prepare you for the future of advertising.

What This Workshop Offers:

  • Deep Dive into the Digital Advertising Ecosystem: Get up to speed with the current challenges and understand the implications of data privacy changes on digital advertising.
  • Future-Proof Strategies: Learn how advertising will evolve with the elimination of third-party cookies and the move towards IP address obfuscation by major browsers.
  • Branding in a Cookieless World: Discover effective branding strategies that thrive without traditional tracking methods, ensuring your campaigns remain powerful and persuasive.
  • Innovative ID-less Solutions: Explore cutting-edge alternatives for targeting and tracking that don't rely on cookies or IP addresses, setting your advertising efforts apart.

Our workshop is more than just a learning opportunity; it's a chance to join a global initiative aimed at navigating the open web's future with confidence.

Why Attend?

  • Gain a comprehensive understanding of cookieless advertising technologies and strategies, including but not limited to Privacy Sandbox.
  • Learn from industry experts with deep knowledge of the open web.
  • Equip yourself with actionable insights to navigate the evolving digital landscape.


Mateusz Jędrocha, VP of Branding Solutions

Mateusz Jędrocha is a distinguished leader in branding solutions, currently serving as the Global Vice President of Branding Solutions at Adlook, a next-generation brand growth platform. In this role, he oversees multiple teams and spearheads the development of upper-funnel solutions that drive brand success. Mateusz previously served as the Head of Upper Funnel Solutions Development at RTB House, where he managed the creation of innovative solutions, translated technical capabilities into valuable brand strategies, and oversaw new product rollouts.

Giovanni Tricarico, Platform DirectorGiovanni brings Adlook 10 years of programmatic experience on both DSP and SSP side. Prior to Adlook, he was responsible for leading the global Private Marketplace business at Index Exchange, as well as holding various senior commercial roles at MediaMath. He joined Adlook in 2023 to lead the EMEA Platform team.

Adlook's workshop is taking place on the DigiAds Stage at 10:40 am on Day one of MAD//Fest (2 July)