The Brewery Stage, in partnership with Havas, is where big names clash with bold challengers, and the rulebook gets ripped up. Across all three days, expect a heady mix of C-suite storytellers, rising disruptors, and brand legends sharing what it really takes to grab attention, shake things up, and break into the big leagues.

Here’s what’s brewing...

Day One – Challenger Energy + Making the Boring Brilliant

We kick things off with Camille Beaufils, CMO at Fever-Tree, sharing how the brand keeps its edge with a challenger mindset—even after going global. Then it’s over to Motorway, proving that even the driest categories can be creative playgrounds when you flip the script.

The afternoon brings a killer CMO line-up: leaders from Bloom & Wild and Oddbox are joined by the brilliantly honest Tom Rainsford from Beavertown Brewery. Expect a lively chat on growth, creativity, and why playing it safe is the real risk.

Day Two – Heavy Hitters & Global Disruptors

Things get heavyweight on Day Two. Behavioural economics legend Rory Sutherland joins Greg Jackson, founder of Octopus Energy, for a no-holds-barred conversation on disruption, behavioural change, and marketing with meaning.

Then it’s over to the big brand brilliance of Gousto’s Chief Customer Officer, Murray Lambell, sharing how data and creativity power hyper-growth in the ultra-competitive meal kit sector. From across the pond, the Chief Brand Officer of Lululemon, Nikki Neuburger, flies in to share how the brand went from niche disruptor to global lifestyle icon, driven by community-led growth and attention to detail. Also joining the stage: the ever-inventive teams from Vinted and Brompton Bikes, showing how challenger thinking can really scale!

Day Three – Founders, Cult Brands & Creative Clout

The final day’s all about fearless founders and brand glow-ups. We’ve got the founder of Cano Water, Trainline.com talking tech, and a Crocs masterclass in turning a meme into a marketing masterpiece, turning ridicule into record growth.

Three days. Zero fluff. Just real talk, big ideas, and brand-building brilliance. Only on the Brewery Stage at MAD//Fest.

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