BOXPARK and BOXFUND founder Roger Wade is set to take on the role of 'guest curator' at MAD//Fest London for a special masterclass featuring disruptive brands, investors and branding heavyweights on 3 July.

The session will focus on how disruptive brands can "Make an Impact" and a positive contribution to humanity. It will look beyond marketing to consider the economic, social and cultural value of impact brands, as well as the shift towards purpose-driven businesses. The deep-dive will also shine a light on how brands can leverage purpose as a powerful tool for growth and connection with modern consumers.

Wade, founder of BOXPARK and Boxfresh, is now leading BOXFUND - a VC firm that backs businesses that aspire to be profitable and benefit society. 

"Roger has an incredible track-record for building brands with a strong identity and community at heart. This masterclass will go beyond the boundaries of marketing to explore how to build brands that are culturally and socially significant, and provide fresh-thinking on how to balance commerce and conscience in a new-look economy,” said Dan Brain, MAD//Fest London’s Co-founder.

CLICK HERE for the latest agenda.